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Contemporary Research Methods in Hospitality and Tourism (Hardcover)
Loot Price: R2,384
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Contemporary Research Methods in Hospitality and Tourism (Hardcover)
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The hospitality and tourism industry is one of the fastest growing
industries worldwide, with a contribution of 9% to world GDP and
10% of job creation. The fast pace of growth in this industry
highlights the importance of applied and pure research studies to
address the theoretical and practical problems which the industry
faces daily from economic, social, cultural, environmental,
political, and technological perspectives. New understanding of
both new and traditional research paradigms in the context of
tourism and hospitality is vital to strengthen the research culture
and find more accurate and reliable solutions for emerging
problems. Contemporary Research Methods in Hospitality and Tourism
delivers a comprehensive collection of chapters including new
insights for traditional paradigms, approaches, and methods, as
well as more recent developments in research methodology in the
context of tourism and hospitality. Each chapter connects the
discussed approach or method to tourism and hospitality with
providing illustration examples. This volume provides an essential
resource for academics, undergraduate and graduate researchers,
libraries, executives, and practitioners to understand different
aspects of research methodology.
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