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Books > Business & Economics > Business & management > Business strategy
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Advanced Research Methods in Hospitality and Tourism (Hardcover)
Loot Price: R2,628
Discovery Miles 26 280
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Advanced Research Methods in Hospitality and Tourism (Hardcover)
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Rapid growth in the tourism and hospitality industry highlights the
importance of applied and pure research to address the theoretical
and practical problems and gaps facing the industry daily, from a
multitude of perspectives - the economic, social, cultural,
environmental, political, and technological. Advanced Research
Methods in Hospitality and Tourism reviews traditional research
methods, revising them to suit the contemporary problems and
research agendas. Developing recent research strategies under the
umbrella of quantitative and qualitative research methods - such as
the mixed-methods designs, analysing archival materials, online
databases, text mining, and scientific qualitative analysis of
social media historical data- can offer promising solutions. In the
era of technology and big data, advanced and innovative research
methods and conducting effective research to solve emerging
problems in tourism and hospitality is critical, making Advanced
Research Methods in Hospitality and Tourism a necessity for
academics and practitioners.
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