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Books > Business & Economics > Business & management > Business strategy
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Cutting Edge Research Methods in Hospitality and Tourism (Hardcover)
Loot Price: R2,652
Discovery Miles 26 520
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Cutting Edge Research Methods in Hospitality and Tourism (Hardcover)
Expected to ship within 12 - 17 working days
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Cutting Edge Research Methods in Hospitality and Tourism sits at
the forefront of fast-paced developments in the tourism and
hospitality industry, highlighting the importance of applied and
pure research to address the theoretical and practical problems and
gaps. Approaching from different perspectives including economic,
social, cultural, environmental, political, and technological, this
edited collection reviews traditional research methods and
re-assesses them to suit contemporary problems and research
agendas. Developing recent research strategies under the umbrella
of quantitative and qualitative research methods - such as the use
of structural equation modeling analysis, applied econometric
research, network theory and social network analysis, using
tracking mobility and planning exercises, fuzzy-set Qualitative
Comparative Analysis, necessary condition analysis, and netnography
approaches - can offer promising solutions. A necessity for
academics and practitioners in the tourism and hospitality sector,
Cutting Edge Research Methods in Hospitality and Tourism expands
existing knowledge, generating innovative research.
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