Representation of female in advertisements and its affect on the purchasing behavior of the customer, the study reflects representation of female in advertisements and its affect on the purchasing behavior of the customer. TV was selected as the medium for the study to check the female representation in TV advertisements affects the customer purchasing behavior. Study proved that female are represented negatively in the advertisement now a day's. Research tries to find out that how consumer perceives it and how it affects. This research employed survey to discover findings. Surveys may be used for descriptive, explanatory, and exploratory purposes. A survey was done on one hundred respondents equally consisting males and females belonging to four shopping malls of Gujrat. It is completely immaterial to represent a women model or an actress in advertisement endorsing men products. It also demonstrates that female is negatively portrayed in advertisement. Theory stated that media should be self-regulated but media should have high standards of professionalism.

The objective of the study is to check the impacts of leadership roles in context to employee motivation, to determine whether different motivational factors play any role in motivation level or not and to determine the outcomes of motivation. The employees of University of Gujrat (UOG) are selected as population and data was collected using questionnaire from the sample population using convenient sampling. On the basis of the statistical interpretations of the data it has been determined that different leadership roles are playing important role in the motivation level of the UOG employees and Hertzberg's motivational factors have significant impact on employee motivation and different motivational factors are correlated with one and other. The study of employee motivation is concluded that employees have motivation level of four out of five based on the descriptive and frequency statistics. The results of this study show that variables gender and educational level have no significance impact on the motivation level.

This study examines portray of Indian stars in multinational products' advertisements and their impact on the Pakistani consumers as well as their purchasing behavior especially in District Gujrat. Multinational advertisers highlight the product feature in better way and in return get more attention and convince more and more people towards product. For this purpose advertisers are spending money on famous stars to make advertisement attractive. Sample size 100 taken from the District Gujrat (Pakistan) revealed that the majority of the population likes to watch those advertisements in which Indian stars appear. While the respondents' response shows that Pakistani stars do not have any significant impact on the consumer behavior. This study also explains that Indian stars are influencing their buying decision of the consumers of Gujrat. While respondents are also like to discuss and share the Indian stars ad with peer group. This is also very significant that the rural and urban population is equally receiving ads with same intensity.

A simple and sensitive spectrophotometric method has been developed for the determination of clarithromycin in pure and commercial pharmaceutical formulations. The method involves formation of colored ion-associate complex of clarithromycin with bromothymol blue in acidic media (acetate buffer solution). The colored complex was extracted in chloroform which showed the optimum wavelength at 420 nm. Various conditions such as wavelength, acetate buffer pH, acetate buffer volume, bromothymol blue solution concentration and bromothymol blue solution volume were investigated. At the optimum conditions, the method has been applied for the determination of clarithromycin in commercial pharmaceutical formulations. The investigated spectrophotometric method has numerous advantages, for examples, the use of inexpensive chemicals, sensitivity and reproducibility and can be used as alternatives for routine analysis of clarithromycin.