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Representation of female in advertisements and its affect on the
purchasing behavior of the customer, the study reflects
representation of female in advertisements and its affect on the
purchasing behavior of the customer. TV was selected as the medium
for the study to check the female representation in TV
advertisements affects the customer purchasing behavior. Study
proved that female are represented negatively in the advertisement
now a day's. Research tries to find out that how consumer perceives
it and how it affects. This research employed survey to discover
findings. Surveys may be used for descriptive, explanatory, and
exploratory purposes. A survey was done on one hundred respondents
equally consisting males and females belonging to four shopping
malls of Gujrat. It is completely immaterial to represent a women
model or an actress in advertisement endorsing men products. It
also demonstrates that female is negatively portrayed in
advertisement. Theory stated that media should be self-regulated
but media should have high standards of professionalism.
The objective of the study is to check the impacts of leadership
roles in context to employee motivation, to determine whether
different motivational factors play any role in motivation level or
not and to determine the outcomes of motivation. The employees of
University of Gujrat (UOG) are selected as population and data was
collected using questionnaire from the sample population using
convenient sampling. On the basis of the statistical
interpretations of the data it has been determined that different
leadership roles are playing important role in the motivation level
of the UOG employees and Hertzberg's motivational factors have
significant impact on employee motivation and different
motivational factors are correlated with one and other. The study
of employee motivation is concluded that employees have motivation
level of four out of five based on the descriptive and frequency
statistics. The results of this study show that variables gender
and educational level have no significance impact on the motivation
level.
This study examines portray of Indian stars in multinational
products' advertisements and their impact on the Pakistani
consumers as well as their purchasing behavior especially in
District Gujrat. Multinational advertisers highlight the product
feature in better way and in return get more attention and convince
more and more people towards product. For this purpose advertisers
are spending money on famous stars to make advertisement
attractive. Sample size 100 taken from the District Gujrat
(Pakistan) revealed that the majority of the population likes to
watch those advertisements in which Indian stars appear. While the
respondents' response shows that Pakistani stars do not have any
significant impact on the consumer behavior. This study also
explains that Indian stars are influencing their buying decision of
the consumers of Gujrat. While respondents are also like to discuss
and share the Indian stars ad with peer group. This is also very
significant that the rural and urban population is equally
receiving ads with same intensity.
A simple and sensitive spectrophotometric method has been developed
for the determination of clarithromycin in pure and commercial
pharmaceutical formulations. The method involves formation of
colored ion-associate complex of clarithromycin with bromothymol
blue in acidic media (acetate buffer solution). The colored complex
was extracted in chloroform which showed the optimum wavelength at
420 nm. Various conditions such as wavelength, acetate buffer pH,
acetate buffer volume, bromothymol blue solution concentration and
bromothymol blue solution volume were investigated. At the optimum
conditions, the method has been applied for the determination of
clarithromycin in commercial pharmaceutical formulations. The
investigated spectrophotometric method has numerous advantages, for
examples, the use of inexpensive chemicals, sensitivity and
reproducibility and can be used as alternatives for routine
analysis of clarithromycin.
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