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Research Handbook on the Governance of Projects: Ralf Möller, Shankar Sankaran, Nathalie Drouin Research Handbook on the Governance of Projects
Ralf Möller, Shankar Sankaran, Nathalie Drouin
R6,404 Discovery Miles 64 040 Ships in 12 - 17 working days

This cutting-edge Research Handbook provides a comprehensive overview of research on the governance of projects. Spanning different sectors, project types, and organizational hierarchies, it delves into diverse theoretical and practical approaches to the governance of projects, identifying valuable new phenomena for future study. Through diverse case studies, chapters cover all aspects of the governance of projects, including theories of governance, governance approaches, mechanisms, and situational contingencies. It examines the governance of individual projects, groups of projects, megaprojects, and inter-organizational project networks in turn. Expert contributors explore key issues such as governance for sustainable development programs, benefit management, social value creation, ethical governance, and meta-governance. Drawing insights from industry, academia and the public sector, the Research Handbook provides a toolkit of resources that can be applied in diverse contexts. Covering a wide range of approaches to the governance of projects, this Research Handbook will be a valuable guide for academics and students in governance, business, management, and organizational innovation. With extensive case studies illustrating how theories of governance can be practically applied, it will also be a useful resource for practicing managers seeking to develop their governance strategies.

Megaproject Leaders - Reflections on Personal Life Stories (Hardcover): Nathalie Drouin, Shankar Sankaran, Alfons van... Megaproject Leaders - Reflections on Personal Life Stories (Hardcover)
Nathalie Drouin, Shankar Sankaran, Alfons van Marrewijk, Ralf Muller
R3,550 Discovery Miles 35 500 Ships in 12 - 17 working days

Megaproject Leaders brings together 18 prominent academics who interviewed 16 great megaproject leaders originating from 10 different countries. Based on a reflective methodological approach, these chapters investigate the managing of megaprojects from a human perspective, identify new trends in the managing of megaprojects and identify lessons learned from the personal views of the interviewees. The novel ideas presented will appeal to academics, practitioners and university students.

Organizational Project Management - Theory and Implementation (Paperback): Ralf Muller, Nathalie Drouin, Shankar Sankaran Organizational Project Management - Theory and Implementation (Paperback)
Ralf Muller, Nathalie Drouin, Shankar Sankaran
R1,139 Discovery Miles 11 390 Ships in 12 - 17 working days

This concise text introduces an integrated view of all project management-related activities in an organization, called Organizational Project Management (OPM). Practical cases from several organizations, as well as popular theories such as the Resource-Based Theory and Institutional Theory provide for an insightful yet realistic understanding of OPM as an integrative tool for organizations to improve their efficiency and effectiveness. The reader will learn how separate organizational functions, such as project, program and portfolio management and governance integrate in a cohesive manner. The authors describe how different approaches to competing in the marketplace link to strategies, and the ways of selecting the 'best' business opportunities for organizations and integrating them into existing workflows and structures. They develop and describe a model that shows how OPM works within organizations. The book is a valuable resource for top managers, reflective practitioners, academics, and postgraduate students in organization theory.

Alice in Wonderland (DVD): Wilfrid Brambell, Peter Cook, Michael Redgrave, Peter Sellers, Anne-Marie Mallik, Alan Bennett, John... Alice in Wonderland (DVD)
Wilfrid Brambell, Peter Cook, Michael Redgrave, Peter Sellers, Anne-Marie Mallik, … 1
R377 Discovery Miles 3 770 Ships in 12 - 17 working days

Made-for-TV BBC adaptation of Lewis Carroll's classic children's book from film-maker Jonathan Miller. Young girl Alice (Anne-Marie Mallik) falls down the White Rabbit (Wilfrid Brambell)'s hole into a bizarre world full of eccentric characters such as the Caterpillar (Michael Redgrave), the Mock Turtle (John Gielgud) and the Mad Hatter (Peter Cook). Peter Sellers also stars as the King of Hearts. The film features music by Ravi Shankar.

Correctional (Hardcover): Ravi Shankar Correctional (Hardcover)
Ravi Shankar
R740 R627 Discovery Miles 6 270 Save R113 (15%) Ships in 10 - 15 working days

The first time Ravi Shankar was arrested, he spoke out against racist policing on National Public Radio and successfully sued the city of New York. The second time, he was incarcerated when his promotion to full professor was finalized. During his ninety-day pretrial confinement at the Hartford Correctional Center--a level 4, high-security urban jail in Connecticut--he met men who shared harrowing and heart-felt stories. The experience taught him about the persistence of structural racism, the limitations of mass media, and the pervasive traumas of twenty-first-century daily life. Shankar's bold and complex self-portrait--and portrait of America--challenges us to rethink our complicity in the criminal justice system and mental health policies that perpetuate inequity and harm. Correctional dives into the inner workings of his mind and heart, framing his unexpected encounters with law and order through the lenses of race, class, privilege, and his bicultural upbringing as the first and only son of South Indian immigrants. Vignettes from his early life set the scene for his spectacular fall and subsequent struggle to come to terms with his own demons. Many of them, it turns out, are also our own.

An Uneasy Embrace - Africa, India and the Spectre of Race (Paperback): Shobana Shankar An Uneasy Embrace - Africa, India and the Spectre of Race (Paperback)
Shobana Shankar
R656 Discovery Miles 6 560 Ships in 12 - 17 working days

The entwined histories of Blacks and Indians defy easy explanation. From Black Lives Matter protests against Gandhi statues to Kamala Harris's historic election, this relationship--notwithstanding moments of common struggle--seethes with conflicts that reveal important lessons about race in the modern world. Shobana Shankar's groundbreaking intellectual history tackles the controversial question of how Africans and Indians see their differences. Drawing on archival and oral sources from seven countries, she traces how economic tensions surrounding the Indian diaspora in East and Southern Africa collided with the twentieth century's widening Indian networks in West Africa and the Black Atlantic. Decolonisation brought a reckoning with Euro-American racial hierarchies, as well as discord over caste, religion, sex and skin colour, simmering beneath the rhetoric of Afro-Indian solidarity. This book illuminates how postcolonial peoples remade race by reinvigorating cultural movements, from Pan-Africanism to popular devotionalism, in Africa, India and the United States. This new race consciousness was meant as a redemption from the moral dangers of economic rivalry. Yet rising wealth and nationalist amnesia now threaten this postcolonial ethos. Calls to dismantle statues, from Accra to Washington DC, are not merely symbolic. They seek to preserve dissenting histories, and the possibility of alternative futures.

Clinical Approach to Pediatric Neurology - For Postgraduate Students and Practicing Pediatricians (Paperback): Jaya Shankar... Clinical Approach to Pediatric Neurology - For Postgraduate Students and Practicing Pediatricians (Paperback)
Jaya Shankar Kaushik, Piyush Gupta
R1,349 Discovery Miles 13 490 Ships in 12 - 17 working days

This book is a practical guide to the diagnosis and treatment of paediatric neurological disorders for trainee and practising paediatricians. Divided into four sections, the text begins with discussion on neurological evaluation including anatomy and imaging. The second section covers diagnostic techniques for different neurological disorders including seizures, neuromuscular weakness, autism and ADHD, and movement disorders. Section three presents a selection of clinical cases similar to those candidates may encounter in postgraduate examinations. The final section discusses therapeutic methods for a variety of neurological disorders. The comprehensive text is further enhanced by clinical photographs, tables, and flowcharts. Key points Comprehensive guide to diagnosis and management of paediatric neurological disorders Covers numerous conditions including seizures, movement disorders, and autism and ADHD Provides a selection of clinical cases for trainees preparing for examinations Highly illustrated with photographs, tables, and flowcharts

Captain Laserhawk: Blood Dragon REMIX: Adi Shankar Captain Laserhawk: Blood Dragon REMIX
Adi Shankar; Ben Kahn; Illustrated by Bayou Kun
R409 R345 Discovery Miles 3 450 Save R64 (16%) Ships in 10 - 15 working days

A boys love manga adaptation of the upcoming Netflix show, Captain Laserhawk: Blood Dragon REMIX, an original anime featuring alter egos of Ubisoft characters in a highly referential homage to the early 90s.

Microalgae in Waste Water Remediation: Arun Kumar, Jay Shankar Singh Microalgae in Waste Water Remediation
Arun Kumar, Jay Shankar Singh
R1,827 Discovery Miles 18 270 Ships in 9 - 15 working days

Microalgae in Waste Water Remediation aims to point out trends and current topics concerning the use of microalgae in wastewater treatment and to identify potential paths for future research regarding microalgaebased bioremediation. To achieve this goal, the book also assessing and analyzes the topics that attract attention among the scientific community and their evolution through time. This book will be useful to the students, scientists and policy makers concerned with the microalgae mediated management of wastewater effluents and its applications in overall future sustainable development.

Monograph: Epilepsy (Paperback): Rajesh Shankar Iyer, Mugundhan Krishnan Monograph: Epilepsy (Paperback)
Rajesh Shankar Iyer, Mugundhan Krishnan
R1,037 Discovery Miles 10 370 Ships in 12 - 17 working days

1. Epilepsy: Past, Present, and Future 2. Epilepsy Classification: Seizures and Syndromes 3. Epilepsy Mimics 4. Epilepsy Diagnosis 5. Approach to the First Episode of Seizure 6. Epilepsy Pharmacotherapy: The Anti-epileptic Drugs 7. Epilepsy and Women 8. Drug-resistant Epilepsy 9. Status Epilepticus: The Current Status 10. Epilepsy Surgery

Not with a Bug, But with a Sticker - Attacks on Machine Learning Systems and What To Do About Them (Hardcover): Ram Shankar... Not with a Bug, But with a Sticker - Attacks on Machine Learning Systems and What To Do About Them (Hardcover)
Ram Shankar Siva Kumar, Hyrum Anderson; Foreword by Bruce Schneier
R520 Discovery Miles 5 200 Ships in 12 - 17 working days

A robust and engaging account of the single greatest threat faced by AI and ML systems In Not With A Bug, But With A Sticker: Attacks on Machine Learning Systems and What To Do About Them, a team of distinguished adversarial machine learning researchers deliver a riveting account of the most significant risk to currently deployed artificial intelligence systems: cybersecurity threats. The authors take you on a sweeping tour – from inside secretive government organizations to academic workshops at ski chalets to Google’s cafeteria – recounting how major AI systems remain vulnerable to the exploits of bad actors of all stripes. Based on hundreds of interviews of academic researchers, policy makers, business leaders and national security experts, the authors compile the complex science of attacking AI systems with color and flourish and provide a front row seat to those who championed this change. Grounded in real world examples of previous attacks, you will learn how adversaries can upend the reliability of otherwise robust AI systems with straightforward exploits. The steeplechase to solve this problem has already begun: Nations and organizations are aware that securing AI systems brings forth an indomitable advantage: the prize is not just to keep AI systems safe but also the ability to disrupt the competition’s AI systems. An essential and eye-opening resource for machine learning and software engineers, policy makers and business leaders involved with artificial intelligence, and academics studying topics including cybersecurity and computer science, Not With A Bug, But With A Sticker is a warning—albeit an entertaining and engaging one—we should all heed. How we secure our AI systems will define the next decade. The stakes have never been higher, and public attention and debate on the issue has never been scarcer. The authors are donating the proceeds from this book to two charities: Black in AI and Bountiful Children’s Foundation.

Powder Metallurgy - Science, Technology, and Materials (Paperback): Anish Upadhyaya, Gopal Shankar Upadhyaya Powder Metallurgy - Science, Technology, and Materials (Paperback)
Anish Upadhyaya, Gopal Shankar Upadhyaya
R3,007 Discovery Miles 30 070 Ships in 12 - 17 working days

Since the 1920s, modern powder metallurgy has been used to produce a wide range of structural powder metallurgy components, self-lubricating bearings, and cutting tools. The conventional method involves the production of metal powders and the manufacture of useful objects from such powders by die compaction and sintering. Powder injection molding permits the production of stronger, more uniform, and more complex powder metallurgy parts. A detailed discussion of powder metallurgy materials and products is given in this book. Worked examples, exercises, questions, and problems are included in each chapter.

Handbook of Marketing Strategy (Paperback): Venkatesh Shankar, Gregory S. Carpenter Handbook of Marketing Strategy (Paperback)
Venkatesh Shankar, Gregory S. Carpenter
R1,748 Discovery Miles 17 480 Ships in 12 - 17 working days

This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel management, digital marketing and financial aspects of marketing. The Handbook comprises seven broad topics. Part I focuses on the conceptual and organizational aspects of marketing strategy while Part II deals with understanding competition. Customers and customer-based strategy, marketing strategy decisions, and branding and brand strategies are covered in the next three parts while Part VI looks at marketing strategy dynamics. The final part discusses the impact of marketing strategy on performance variables such as sales, market share, shareholder value and stakeholder value. All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy. Collectively, they provide a deep understanding of and key insights into the foundations, antecedents and consequences of marketing strategy. This compendium is an essential resource guide for researchers, doctoral students, practitioners, and consultants in the field of marketing strategy. Contributors: T.J. Arnold, G.S. Carpenter, D. Chandrasekaran, J.A. Czepiel, M.G. Dekimpe, C. Frennea, G.F. Gebhardt, K. Gielens, R. Grewal, D.M. Hanssens, K. Helsen, D.L. Hoffman, D.B. Holt, K.E. Jocz, K.L. Keller, R.A. Kerin, V. Kumar, M.B. Leiberman, V. Mittal, D.B. Montgomery, T.P. Novak, R.W. Palmatier, J.A. Quelch, B. Rajan, J.S. Raju, R.C. Rao, B.T. Ratchford, J.H. Roberts, D.D. Rucker, G. Sabnis, R. Sethuraman, V. Shankar, G. Tellis, R. Varadarajan, P.C. Verhoef, R.S. Winer

Production & Consumption of Music (Hardcover): Alan Bradshaw, Avi Shankar Production & Consumption of Music (Hardcover)
Alan Bradshaw, Avi Shankar
R2,694 Discovery Miles 26 940 Ships in 12 - 17 working days

This collection considers music within the spheres of production and consumption and pulls together an interdisciplinary collection of music studies from around the world, ranging from an ethnomusicological analysis of the condition of Tibetan music and its role within the Chinese state, the changing reception of anti-apartheid music by white musicians in South Africa according to new configurations of society and its memory of recent history, a lyrical exploration of jazz as a signifier of crime and other nefarious activities within film history, an analysis of how music charts and maps the social network and gender roles in Jamaica and a landmark commentary on how music is framed by David Hemsondalgh. As opposed to other studies which explore music just in terms of its reception or its composition and distribution, this collection should make necessary reading for anybody interested in the wider nexus of music's existence and how it waxes and wanes with ideology, politics, gender, business and much more besides.

Bayesian Inverse Problems - Fundamentals and Engineering Applications (Paperback): Juan Chiachio-Ruano, Manuel Chiachio-Ruano,... Bayesian Inverse Problems - Fundamentals and Engineering Applications (Paperback)
Juan Chiachio-Ruano, Manuel Chiachio-Ruano, Shankar Sankararaman
R2,252 Discovery Miles 22 520 Ships in 12 - 17 working days

Gain a fundamental understanding of the use of probabilistic methods and reliability analysis techniques in engineering applications. Understand Bayesian methods including filtering techniques, Bayesian networks, etc., and their use in engineering systems analysis. Learn to implement advanced statistical methods and uncertainty quantification techniques using computational tools. Understand cutting edge research methods in applying probabilistic methods to varied engineering disciplines from leading experts in different fields.

Aesthetics and the Philosophy of Art - Comparative Perspectives: Prabha Shankar Dwivedi Aesthetics and the Philosophy of Art - Comparative Perspectives
Prabha Shankar Dwivedi
R1,286 Discovery Miles 12 860 Ships in 12 - 17 working days

This volume brings together the finest research on aesthetics and the philosophy of art by stalwart critics and leading scholars in the field. It discusses various themes, such as the idea of aesthetic perception, the nature of aesthetic experience, attitude theory, the relation of art to morality, representation in art, and the association of aesthetics with language studies in the Indian tradition. It deliberates over the theories and views of Aristotle, Freud, Plato, Immanuel Kant, T. S. Eliot, George Dickie, Leo Tolstoy, R. G. Collingwood, Michael H. Mitias, Monroe C. Beardsley, and Abhinavagupta, among others. The book offers a comparative perspective on Indian and Western approaches to the study of art and aesthetics and enables readers to appreciate the similarities and differences between the conceptions of aesthetics and philosophy of art on a comparative scale detailing various aspects of both. The first of its kind, this key text will be useful for scholars and researchers of arts and aesthetics, philosophy of art, cultural studies, comparative literature, and philosophy in general. It will also appeal to general readers interested in the philosophy of art.

Linear Control Theory - Structure, Robustness, and Optimization (Hardcover): Shankar P Bhattacharyya, Aniruddha Datta, Lee H.... Linear Control Theory - Structure, Robustness, and Optimization (Hardcover)
Shankar P Bhattacharyya, Aniruddha Datta, Lee H. Keel
R5,742 Discovery Miles 57 420 Ships in 12 - 17 working days

Successfully classroom-tested at the graduate level, Linear Control Theory: Structure, Robustness, and Optimization covers three major areas of control engineering (PID control, robust control, and optimal control). It provides balanced coverage of elegant mathematical theory and useful engineering-oriented results.

The first part of the book develops results relating to the design of PID and first-order controllers for continuous and discrete-time linear systems with possible delays. The second section deals with the robust stability and performance of systems under parametric and unstructured uncertainty. This section describes several elegant and sharp results, such as Kharitonov's theorem and its extensions, the edge theorem, and the mapping theorem. Focusing on the optimal control of linear systems, the third part discusses the standard theories of the linear quadratic regulator, Hinfinity and l1 optimal control, and associated results.

Written by recognized leaders in the field, this book explains how control theory can be applied to the design of real-world systems. It shows that the techniques of three term controllers, along with the results on robust and optimal control, are invaluable to developing and solving research problems in many areas of engineering.

Organizational Project Management - Theory and Implementation (Hardcover): Ralf Muller, Nathalie Drouin, Shankar Sankaran Organizational Project Management - Theory and Implementation (Hardcover)
Ralf Muller, Nathalie Drouin, Shankar Sankaran
R2,797 R2,512 Discovery Miles 25 120 Save R285 (10%) Ships in 9 - 15 working days

This concise text introduces an integrated view of all project management-related activities in an organization, called Organizational Project Management (OPM). Practical cases from several organizations, as well as popular theories such as the Resource-Based Theory and Institutional Theory provide for an insightful yet realistic understanding of OPM as an integrative tool for organizations to improve their efficiency and effectiveness. The reader will learn how separate organizational functions, such as project, program and portfolio management and governance integrate in a cohesive manner. The authors describe how different approaches to competing in the marketplace link to strategies, and the ways of selecting the 'best' business opportunities for organizations and integrating them into existing workflows and structures. They develop and describe a model that shows how OPM works within organizations. The book is a valuable resource for top managers, reflective practitioners, academics, and postgraduate students in organization theory.

The Compiler Design Handbook - Optimizations and Machine Code Generation, Second Edition (Hardcover, 2nd edition): Rajib Mall The Compiler Design Handbook - Optimizations and Machine Code Generation, Second Edition (Hardcover, 2nd edition)
Rajib Mall; Edited by Y.N. Srikant, Priti Shankar; Contributions by Uday Khedker, K. Gopinath, …
R6,618 Discovery Miles 66 180 Ships in 12 - 17 working days

Today 's embedded devices and sensor networks are becoming more and more sophisticated, requiring more efficient and highly flexible compilers. Engineers are discovering that many of the compilers in use today are ill-suited to meet the demands of more advanced computer architectures. Updated to include the latest techniques, The Compiler Design Handbook, Second Edition offers a unique opportunity for designers and researchers to update their knowledge, refine their skills, and prepare for emerging innovations. The completely revised handbook includes 14 new chapters addressing topics such as worst case execution time estimation, garbage collection, and energy aware compilation. The editors take special care to consider the growing proliferation of embedded devices, as well as the need for efficient techniques to debug faulty code. New contributors provide additional insight to chapters on register allocation, software pipelining, instruction scheduling, and type systems. Written by top researchers and designers from around the world, The Compiler Design Handbook, Second Edition gives designers the opportunity to incorporate and develop innovative techniques for optimization and code generation.

Consumer Tribes (Paperback): Bernard Cova, Robert Kozinets, Avi Shankar Consumer Tribes (Paperback)
Bernard Cova, Robert Kozinets, Avi Shankar
R1,540 Discovery Miles 15 400 Ships in 12 - 17 working days

Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social 'links' (social relationships) are more important than the things (brands etc.)
The aim of this book is therefore to offer a systematic overview of the area that has been defined as "cultures of consumption"- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
* The first comprehensive text to capture the diversity of research in the area and offer an authoritative and easily digestible overview.
*Challenges accepted marketing theory such as segmentation and sets the benchmark for contemporary thinking on topical issues.
* Internationally renowned team of editors and contributors.

Integral Transforms of Generalized Functions and Their Applications (Hardcover): Ram Shankar Pathak Integral Transforms of Generalized Functions and Their Applications (Hardcover)
Ram Shankar Pathak
R4,024 Discovery Miles 40 240 Ships in 12 - 17 working days

For those who have a background in advanced calculus, elementary topology and functional analysis - from applied mathematicians and engineers to physicists - researchers and graduate students alike - this work provides a comprehensive analysis of the many important integral transforms and renders particular attention to all of the technical aspects of the subject. The author presents the last two decades of research and includes important results from other works.
With a description in Chapter 1 of foundational, topological information for the study of the distributions (generalized functions) and ultradistributions to be considered, including the structure of these distributions, the author then moves on to an analysis of the transforms and ends with a discussion of the eigenfunction expansion of generalized functions. Applications of the transforms to various mathematical, physical, and engineering problems are given, and open research problems present a challenge to the reader. An extensi

Microalgae in Waste Water Remediation (Hardcover): Arun Kumar, Jay Shankar Singh Microalgae in Waste Water Remediation (Hardcover)
Arun Kumar, Jay Shankar Singh
R4,889 R4,042 Discovery Miles 40 420 Save R847 (17%) Ships in 9 - 15 working days

Microalgae in Waste Water Remediation aims to point out trends and current topics concerning the use of microalgae in wastewater treatment and to identify potential paths for future research regarding microalgaebased bioremediation. To achieve this goal, the book also assessing and analyzes the topics that attract attention among the scientific community and their evolution through time. This book will be useful to the students, scientists and policy makers concerned with the microalgae mediated management of wastewater effluents and its applications in overall future sustainable development.

Densification Impact On Raw, Chemically And Thermally Pretreated Biomass: Physical Properties And Biofuels Production... Densification Impact On Raw, Chemically And Thermally Pretreated Biomass: Physical Properties And Biofuels Production (Hardcover)
Jaya Shankar Tumuluru
R3,228 Discovery Miles 32 280 Ships in 10 - 15 working days

First-generation ethanol plants were designed based on corn (maize grain), a dense, stable, storable and shippable commodity-type product with multiple applications. With these properties, corn was used as a feedstock for large-scale biorefineries without any challenges for a considerable length of time to allow its usage to grow exponentially. In the second-generation biofuels, the feedstocks used are low-cost carbon resources such as crop and forest residues and municipal solid waste. These materials are not dense; they have irregular size and shape, variable moisture, and are not readily storable and shippable. When the industry tested these feedstocks for biofuel production, they faced flowability, storage, transportation, and conversion issues. One way to overcome feeding, handling, transportation, and variable moisture challenges is to densify the biomass. The densification systems such as pellet mill and briquette press are commonly used to produce densified products. The densified products have uniform size, shape, and higher density. Also, the densified products are aerobically stable as they have the moisture of less than 10 % (w.b.).This book's focus is to understand how the densification process variables, biomass types and their blends, mechanical preprocessing, and thermal and chemical pretreatment methods impact the quality of the densified products produced for biofuel production.

Handbook of Marketing and Finance (Hardcover): Shankar Ganesan Handbook of Marketing and Finance (Hardcover)
Shankar Ganesan
R4,858 Discovery Miles 48 580 Ships in 12 - 17 working days

Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are constantly challenging marketers to document marketing's contribution to the bottom-line and link marketing investments and assets to metrics that matter to them. This Handbook relates marketing actions to various types of risk and return metrics that are typically used in the domain of finance. It provides current knowledge of this marketing-finance interface in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The research in the marketing-finance interface spans tactical and strategic marketing actions related to the creation, communication, delivery and appropriation of the value proposition. The chapters, specifically written for this Handbook, draw on theoretical developments in economics, accounting, finance, psychology and cutting-edge statistical and econometric approaches. Academics and doctoral students in marketing, accounting, finance, and applied economics, along with marketing and brand strategy-focused business practitioners and consultants, will appreciate the state-of-the-art research herein. Contributors include: S. Bharadwaj, A. Chakravarty, Y. Chen, S. Fournier, S. Ganesan, I. Geyskens, K. Gielens, R. Grewal, M. Hanssens, L. Hsu, J. Hulland, M. Hutt, V. Kumar, D. Kurt, Y. Liu, X. Luo, N. Mizik, J. Pennings, K. Poewels, D. Sihi, A. Sorescu, R. Srinivasan, S. Srinivasan, C. Tarasi, K. Tuli, N. Umashankar, P. Verhoef, B. Walker

Artificial Intelligence Techniques in IoT Sensor Networks (Paperback): Mohamed Elhoseny, Mohamed Abdel-Basset, K Shankar Artificial Intelligence Techniques in IoT Sensor Networks (Paperback)
Mohamed Elhoseny, Mohamed Abdel-Basset, K Shankar
R1,383 Discovery Miles 13 830 Ships in 12 - 17 working days

Artificial Intelligence Techniques in IoT Sensor Networks is a technical book which can be read by researchers, academicians, students and professionals interested in artificial intelligence (AI), sensor networks and Internet of Things (IoT). This book is intended to develop a shared understanding of applications of AI techniques in the present and near term. The book maps the technical impacts of AI technologies, applications and their implications on the design of solutions for sensor networks. This text introduces researchers and aspiring academicians to the latest developments and trends in AI applications for sensor networks in a clear and well-organized manner. It is mainly useful for research scholars in sensor networks and AI techniques. In addition, professionals and practitioners working on the design of real-time applications for sensor networks may benefit directly from this book. Moreover, graduate and master's students of any departments related to AI, IoT and sensor networks can find this book fascinating for developing expert systems or real-time applications. This book is written in a simple and easy language, discussing the fundamentals, which relieves the requirement of having early backgrounds in the field. From this expectation and experience, many libraries will be interested in owning copies of this work.

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