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Cutting Edge Research Methods in Hospitality and Tourism (Hardcover): Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani Cutting Edge Research Methods in Hospitality and Tourism (Hardcover)
Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
R2,826 Discovery Miles 28 260 Ships in 12 - 17 working days

Cutting Edge Research Methods in Hospitality and Tourism sits at the forefront of fast-paced developments in the tourism and hospitality industry, highlighting the importance of applied and pure research to address the theoretical and practical problems and gaps. Approaching from different perspectives including economic, social, cultural, environmental, political, and technological, this edited collection reviews traditional research methods and re-assesses them to suit contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the use of structural equation modeling analysis, applied econometric research, network theory and social network analysis, using tracking mobility and planning exercises, fuzzy-set Qualitative Comparative Analysis, necessary condition analysis, and netnography approaches - can offer promising solutions. A necessity for academics and practitioners in the tourism and hospitality sector, Cutting Edge Research Methods in Hospitality and Tourism expands existing knowledge, generating innovative research.

Advanced Research Methods in Hospitality and Tourism (Hardcover): Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani Advanced Research Methods in Hospitality and Tourism (Hardcover)
Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
R2,628 Discovery Miles 26 280 Ships in 12 - 17 working days

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas. Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions. In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

Contemporary Research Methods in Hospitality and Tourism (Hardcover): Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani Contemporary Research Methods in Hospitality and Tourism (Hardcover)
Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani
R2,423 Discovery Miles 24 230 Ships in 9 - 15 working days

The hospitality and tourism industry is one of the fastest growing industries worldwide, with a contribution of 9% to world GDP and 10% of job creation. The fast pace of growth in this industry highlights the importance of applied and pure research studies to address the theoretical and practical problems which the industry faces daily from economic, social, cultural, environmental, political, and technological perspectives. New understanding of both new and traditional research paradigms in the context of tourism and hospitality is vital to strengthen the research culture and find more accurate and reliable solutions for emerging problems. Contemporary Research Methods in Hospitality and Tourism delivers a comprehensive collection of chapters including new insights for traditional paradigms, approaches, and methods, as well as more recent developments in research methodology in the context of tourism and hospitality. Each chapter connects the discussed approach or method to tourism and hospitality with providing illustration examples. This volume provides an essential resource for academics, undergraduate and graduate researchers, libraries, executives, and practitioners to understand different aspects of research methodology.

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