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Regret Und Kundenloyalitat - Eine Kausalanalytische Untersuchung Potentieller Ursachen Interindividueller Unterschiede Im... Regret Und Kundenloyalitat - Eine Kausalanalytische Untersuchung Potentieller Ursachen Interindividueller Unterschiede Im Regret-Erleben Und Deren Auswirkungen Im Konsumkontext (German, Paperback, 2006 ed.)
Simone Wunderle; Foreword by Prof Dr Hans H Bauer
R1,845 Discovery Miles 18 450
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Simone Wunderle identifiziert Personlichkeitsmerkmale, die das Regret-Erleben der Konsumenten bestimmen, und zeigt die Auswirkungen des Regret vor allem auf die Kundenloyalitat auf. Anhand einer empirischen Untersuchung wird deutlich, dass das Regret-Erleben einen erheblichen negativen Einfluss auf die Kundenloyalitat besitzt, dabei aber von der Personlichkeit des Konsumenten abhangt.

Verwaltungsrecht (German, Paperback): Simone Wunderle, Annette Zimmermann-Kreher Verwaltungsrecht (German, Paperback)
Simone Wunderle, Annette Zimmermann-Kreher
R813 Discovery Miles 8 130
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