Stories are central to human life and cultural cohesion. Moreover, stories have always been part of tourism practice, from both perspectives of providers and consumers. Tourists are eager to listen to stories about the destination, but also to share with friends and relatives their personal meaningful events during a trip. Destinations also then build identity and distinctiveness by sharing stories with visitors. Stories convey meaning and are also powerful tools for eliciting emotional responses. Stories develop emotional bonds between people, and between people and organizations and brands. Currently, digital mobile technologies are part of the overall tourism experience, facilitating global communication among consumers, and personal stories from tourism experiences are common contents found in digital platforms and social media. Stories have been a subject of research in many sciences, ranging from anthropology and ethnography, to history, sociology, linguistics, psychology and neuroscience. Storytelling research in tourism draws from diverse academic sources, however there is need to better address the sciences and theories informing studies in this field, but also to explore the methodologies that contribute the best to a deeper understanding of the role, for tourists and providers, of stories. Practical issues related to the management and marketing of tourism will expectedly benefit from developing knowledge in this area. The book A Companion to Storytelling in Tourism is a key reference in the study of storytelling in tourism by covering a broad range of topics in this stream of research. It provides an updated review of research, as well as of the theoretical frameworks and empirical approaches adopted so far to study storytelling applied to the context of tourism, at the organization and destination levels, and from the perspective of experience providers and customers. Additionally, this book addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. In this respect, both innovative theoretical and methodological contributions and case studies on the topic are covered. This book is a dynamic resource for researchers, students and professionals involved in the study and design of the tourism experience, as well as in the marketing and management of tourism organizations and destinations.

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Wie wunderschon ist die Welt in der wir leben? Beachten wir ihre Schonheit denn noch im Ganzen? Unser Alltag, unsere Einstellung und die immer schneller zu vergehende Zeit, bremst uns immer haufiger dabei aus, diese Schonheit anzuerkennen. "I Believe In The Good Things Coming" soll dem Leser dabei helfen, unsere Welt wieder zu entdecken. In uns, in den Mitmenschen und in den Wundern der Natur, diese Schonheit anzunehmen. Durch Motivationstrainings, Achtsamkeitsubungen, Lehren grosser Meister und Denkanstosse, zeigt dieses Buch auf, welche Schritte wir fur uns, und fur die Welt gehen sollen, damit jeder wieder daran glaubt, dass die Guten Dinge kommen werden.

Donzilia Marques ist eine taffe junge Frau, die mit ihren 21 Jahren schon sehr viel durchmachen muss. Von ihren Eltern verlassen, muss sie sich mit Themen wie Alter, Krankheit und Tod auseinandersetzen. Sie erkennt auf ihrem Leidensweg wie wichtig Nachstenliebe ist und lernt die Verganglichkeit zu schatzen. Durch ihre Liebe zu Isahai bewaltigt sie alle Situationen mit "Gravur" bis die Diagnose kommt: Brustkrebs. Wie wird sich Donzilia diesmal schlagen? Und wie wirkt sich die Krankheit auf ihre Entwicklung aus? Der Roman thematisiert unter anderem die Integration aus dem Blickwinkel einer Auslanderin die sich in Deutschland daheim fuhlt. Es wird mit Nebengeschichten vor Augen gefuhrt, wie durch Erfahrungen die Entwicklung bei einem Menschen bestimmt wird.