|
Showing 1 - 3 of
3 matches in All Departments
Managing new product development is a key area of management,
straddling strategy, innovation and entrepreneurship and
macro-organizational behaviour.
All of the contributorsin the Handbook of New Product
Developmentare are well-known and leading exponents to theory of
New Product Development and to methods used in practice. They draw
upon their experience and work to offer a comprehensive view of the
challenges in managing the development of new products. Existing
knowledge in the different topics is examined and the key
management challenges, and the important gaps in our knowledge are
discussed. Most of the chapters draw upon systematic interaction
with companies and practice and this is presented in the examples
and the case studies cited.
The Handbook of New Product Development and Management surveys this
area in the context of an overall framework that explains how
aspects interact and combine in a successful NPD process. Each
chapter outlines open questions and highlights needs for future
research.
*A comprehensive view of the challenges in managing the development
of new products from well-known and leading contributors in the
field
* The first handbook to fill the gap for a high-level handbook
which is valuable to both the academic/practitioner
Project Selection Under Uncertainty is the result of a five-year
research program on the selection of projects in New Product
Development (NPD). Choosing the New Product Development portfolio
is of critical importance in today's business environment. The NPD
portfolio has considerable strategic effect on the "middle term"
success of a business. This book takes a step in developing a
theory that addresses the need for quantitative prioritization
criteria within the broader strategic context of the R&D
portfolios. Its foundation lies in mathematical theory of
resource-constrained optimization with the goal to maximize
quantitative returns. The book seeks to broaden the portfolio
discussion in two ways. First, simplified models - appropriate for
the data-poor NPD context - are developed, which attempt to
illuminate the structure of the choice problem and robust
qualitative rules of thumb, rather than detailed algorithmic
decision support. Such robust rules can be applied in the R&D
environment of poor data availability. Second, the annual portfolio
review is not the only important choice in resource allocation. In
addition, the book discusses how ideas might be pre-screened as
they emerge, and how projects should be prioritized once they are
funded and ongoing.
Project Selection Under Uncertainty is the result of a five-year
research program on the selection of projects in New Product
Development (NPD). Choosing the New Product Development portfolio
is of critical importance in today's business environment. The NPD
portfolio has considerable strategic effect on the "middle term"
success of a business.
This book takes a step in developing a theory that addresses the
need for quantitative prioritization criteria within the broader
strategic context of the R&D portfolios. Its foundation lies in
mathematical theory of resource-constrained optimization with the
goal to maximize quantitative returns. The book seeks to broaden
the portfolio discussion in two ways. First, simplified models -
appropriate for the data-poor NPD context - are developed, which
attempt to illuminate the structure of the choice problem and
robust qualitative rules of thumb, rather than detailed algorithmic
decision support. Such robust rules can be applied in the R&D
environment of poor data availability. Second, the annual portfolio
review is not the only important choice in resource allocation. In
addition, the book discusses how ideas might be pre-screened as
they emerge, and how projects should be prioritized once they are
funded and ongoing.
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.