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Project Selection Under Uncertainty - Dynamically Allocating Resources to Maximize Value (Paperback, Softcover reprint of the original 1st ed. 2004)
Loot Price: R2,888
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Project Selection Under Uncertainty - Dynamically Allocating Resources to Maximize Value (Paperback, Softcover reprint of the original 1st ed. 2004)
Series: International Series in Operations Research & Management Science, 69
Expected to ship within 10 - 15 working days
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Project Selection Under Uncertainty is the result of a five-year
research program on the selection of projects in New Product
Development (NPD). Choosing the New Product Development portfolio
is of critical importance in today's business environment. The NPD
portfolio has considerable strategic effect on the "middle term"
success of a business. This book takes a step in developing a
theory that addresses the need for quantitative prioritization
criteria within the broader strategic context of the R&D
portfolios. Its foundation lies in mathematical theory of
resource-constrained optimization with the goal to maximize
quantitative returns. The book seeks to broaden the portfolio
discussion in two ways. First, simplified models - appropriate for
the data-poor NPD context - are developed, which attempt to
illuminate the structure of the choice problem and robust
qualitative rules of thumb, rather than detailed algorithmic
decision support. Such robust rules can be applied in the R&D
environment of poor data availability. Second, the annual portfolio
review is not the only important choice in resource allocation. In
addition, the book discusses how ideas might be pre-screened as
they emerge, and how projects should be prioritized once they are
funded and ongoing.
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