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The book showcases research on digital entertainment solutions in
different sectors. In recent years, digital media have evolved to
include bandwidth-rich, smart, and connected platforms accessed via
computers, tablets, smart phones, social media, and video game
consoles. The high connectivity and vast processing capacity of
these platforms have allowed for platform-agnostic, streaming,
always-on, entertainment-on-demand consumption of digital content
in a way distinct from traditional models of entertainment
consumption. Moving beyond the unilateral delivery of content, with
fixed positions of the entertainers and the entertained, digital
entertainment is now dynamically generated by users and providers,
blurring the boundary between producers and consumers of
entertainment. With the increasing accessibility of multimodal
media that surround audiences with sensory-rich information,
digital entertainment is becoming more immersive.
In today's technology-driven economy, organizations are attempting
to create a digital identity of their brand in order to remain
prevalent among consumers. As today's consumers are spending an
increased amount of time on digital platforms, maintaining a
presence online is crucial for companies to remain successful and
relevant. Due to this necessity, there have been significant
advancements made in the field of digital marketing and branding.
Innovations in Digital Branding and Content Marketing is a
collection of innovative research on the methods and advancements
in the field of advertising and marketing using digital
technologies. While highlighting topics including gamification,
typography, and consumer-generated media, this book is ideally
designed for advertisers, marketers, brand managers, PR
professionals, content specialists, researchers, practitioners,
executives, students, and academicians seeking current research on
advanced strategies and developments in digital marketing.
This book presents a clear constructive representation for policy
framework, effect, and integrities of various platforms that are
vocal about digital entertainment. It provides a holistic
representation of all the platforms, whether they are application
based or AI based or web portal based. Digital Entertainment
incorporates Internet-based gaming, remote gaming, online
applications for TV, music, and films fans, and types of
consumer-to-consumer (C2C) stimulation that includes human-PC or
human-human or human-mobile collaboration through the Internet (or
remote).
This book discusses the effect of global pandemic, Covid-19, on
human resource and draws strategies with new job designing tools
and techniques. It provides insights on how to develop new
strategies for HR professionals in corporates and academicians.
This book explores the implication of descriptive, predictive and
prescriptive HR analytics practices for different functional
domains and in different countries during COVID-19. It brings new
dimensions of study in HR analytics which are sure to change after
COVID-19 as it has affected the way people are going to work.
This book discusses the significance of descriptive, predictive,
and prescriptive digital enterprises and their practices for
different functional domains and in different countries during
COVID-19. It explores new dimensions in digital enterprises that
are emerging after COVID-19. Varied topics discussed include
virtual workplace and workflows, media use, digital security,
e-governance, digital supply chains, increased use of AI, new HR
practices, and sustainable development in post-pandemic era. The
broad range of digital development topics will help business
owners, digital professionals, managers, researchers, and
academicians.
This book explores the implications of descriptive, predictive, and
prescriptive digital enterprises and their practices for different
functional domains and in different counties during COVID-19. This
book will bring new dimensions of study to the concept of digital
enterprises which is sure to change after COVID-19 as it has
upended the way in which people work, live and communicate.
Covering a broad range of topics related to digital enterprises,
this book is meant for business owners, digital professionals,
managers, researchers, and academics who are seeking to integrate
digital enterprises in order to allow organizations and countries
to stay on a sustainable development trajectory while living with
COVID-19.Â
Search Engine Optimization and Marketing: A Recipe for Success in
Digital Marketing analyzes the web traffic for online promotion
that includes search engine optimization and search engine
marketing. After careful analysis of the nuances of the semantic
web, of search engine optimization (SEO), and its practical set up,
readers can put their best foot forward for SEO setup,
link-building for SERP establishment, various methods with
requisite algorithms, and programming codes with process
inferences. The book offers comprehensive coverage of essential
topics, including: * The concept of SEM and SEO * The mechanism of
crawler program concepts of keywords * Keyword generation tools *
Page ranking mechanism and indexing * Concepts of title, meta, alt
tags * Concepts of PPC/PPM/CTR * SEO/SEM strategies * Anchor text
and setting up * Query-based search While other books are focused
on the traditional explanation of digital marketing, theoretical
features of SEO and SEM for keyword set up with link-building, this
book focuses on the practical applications of the above-mentioned
concepts for effective SERP generation. Another unique aspect of
this book is its abundance of handy workarounds to set up the
techniques for SEO, a topic too often neglected by other works in
the field. This book is an invaluable resource for social media
analytics researchers and digital marketing students.
This book explores the implications of descriptive, predictive, and
prescriptive digital enterprises and their practices for different
functional domains and in different counties during COVID-19. This
book will bring new dimensions of study to the concept of digital
enterprises which is sure to change after COVID-19 as it has
upended the way in which people work, live and communicate.
Covering a broad range of topics related to digital enterprises,
this book is meant for business owners, digital professionals,
managers, researchers, and academics who are seeking to integrate
digital enterprises in order to allow organizations and countries
to stay on a sustainable development trajectory while living with
COVID-19.
In today's technology-driven economy, organizations are attempting
to create a digital identity of their brand in order to remain
prevalent among consumers. As today's consumers are spending an
increased amount of time on digital platforms, maintaining a
presence online is crucial for companies to remain successful and
relevant. Due to this necessity, there have been significant
advancements made in the field of digital marketing and branding.
Innovations in Digital Branding and Content Marketing is a
collection of innovative research on the methods and advancements
in the field of advertising and marketing using digital
technologies. While highlighting topics including gamification,
typography, and consumer-generated media, this book is ideally
designed for advertisers, marketers, brand managers, PR
professionals, content specialists, researchers, practitioners,
executives, students, and academicians seeking current research on
advanced strategies and developments in digital marketing.
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