Innovations in Digital Branding and Content Marketing (Hardcover)

In today's technology-driven economy, organizations are attempting to create a digital identity of their brand in order to remain prevalent among consumers. As today's consumers are spending an increased amount of time on digital platforms, maintaining a presence online is crucial for companies to remain successful and relevant. Due to this necessity, there have been significant advancements made in the field of digital marketing and branding. Innovations in Digital Branding and Content Marketing is a collection of innovative research on the methods and advancements in the field of advertising and marketing using digital technologies. While highlighting topics including gamification, typography, and consumer-generated media, this book is ideally designed for advertisers, marketers, brand managers, PR professionals, content specialists, researchers, practitioners, executives, students, and academicians seeking current research on advanced strategies and developments in digital marketing.

General

Imprint:	Business Science Reference
Country of origin:	United States
Release date:	September 2020
First published:	2021
Editors:	Subhankar Das • Subhra Rani Mondal
Dimensions:	254 x 178 x 21mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	311
ISBN-13:	978-1-79984-420-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Promotions
LSN:	1-79984-420-X
Barcode:	9781799844204

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