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For 21st-century entrepreneurs, this book provides the practical
guidance they need to overcome the often intimidating challenges of
starting, organizing, and running a new business effectively and
efficiently. The economic downturn has many individuals considering
going into business for themselves, rather than relying on an
employer for their income. Unfortunately, according to data from
the Small Business Administration, the odds of long-term success
are against them: 69 percent of businesses do not last past seven
years and 56 percent fail in less than four. This book provides
entrepreneurs with a comprehensive guide to the resources they need
or will likely want to consult when starting a small business-and
in order to stay profitable over the long run. The Entrepreneur's
Information Sourcebook: Charting the Path to Small Business
Success, Second Edition provides the expert guidance and up-to-date
print and web resources an entrepreneur may need to make his
business thrive and grow, from inception and information gathering,
to raising capital, to marketing methods and human resource
concerns. Nearly half of the resources in this newly updated book
are new, and the essays have also been updated to reflect current
business practices. This book is an essential tool that provides
quick and easy access to the information every small business owner
needs. 400 unique evaluative descriptions of print and electronic
resources for initial start-up, creating a business plan,
management, marketing, personnel and HR, and competitive analysis
Screenshots of important and useful web pages A glossary of
relevant terms and acronyms An index provides access by author,
title, subject, and webpage
This title helps small and medium-sized enterprises discover the
advantages and disadvantages of international business and plan
their entry or expansion strategies. In an age where globalizing a
business has gone from an innovation to an imperative, how can
entrepreneurs make sure their small- and medium-sized enterprises
(SMEs) are set up for maximum worldwide reach from the very
beginning? Going Global: An Informational Sourcebook for Small and
Medium-Sized Businesses is an extraordinary resource that points
the way to a wealth of available print and web resources for
helping SME owners research their international sales potential.
Going Global offers separate chapters on such critical topics as
how to do a business plan, how to analyze the competition and the
market, how to find foreign customers, how to set up an
international business, how to manage a global business, and how to
use the Internet to its fullest. No matter what stage of entering
international trade a company is in, its owners, managers, and
stakeholders will be able to quickly and easily find the
information and expertise they need to compete in a world-based
economy.
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