Going Global - An Information Sourcebook for Small and Medium-Sized Businesses (Paperback)

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.

General

Imprint:	Libraries Unlimited
Country of origin:	United States
Release date:	August 2009
First published:	August 2009
Authors:	Susan C. Awe
Dimensions:	235 x 156 x 21mm (L x W x T)
Format:	Paperback
Pages:	284
ISBN-13:	978-1-59158-651-7
Categories:	Books > Language & Literature > General Books > Reference & Interdisciplinary > Library & information sciences > General Promotions
LSN:	1-59158-651-8
Barcode:	9781591586517

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