This title helps small and medium-sized enterprises discover the
advantages and disadvantages of international business and plan
their entry or expansion strategies. In an age where globalizing a
business has gone from an innovation to an imperative, how can
entrepreneurs make sure their small- and medium-sized enterprises
(SMEs) are set up for maximum worldwide reach from the very
beginning? Going Global: An Informational Sourcebook for Small and
Medium-Sized Businesses is an extraordinary resource that points
the way to a wealth of available print and web resources for
helping SME owners research their international sales potential.
Going Global offers separate chapters on such critical topics as
how to do a business plan, how to analyze the competition and the
market, how to find foreign customers, how to set up an
international business, how to manage a global business, and how to
use the Internet to its fullest. No matter what stage of entering
international trade a company is in, its owners, managers, and
stakeholders will be able to quickly and easily find the
information and expertise they need to compete in a world-based
economy.
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