|
Showing 1 - 4 of
4 matches in All Departments
This book is an important addition to the literature on
International Entrepreneurship (IE). Edited by the founder of the
McGill Conference series on IE and the hosts of the 14th annual
conference, this collection challenges readers to push the
boundaries of this emerging field and explore the implications of
leadership, emerging economies, gender and family ownership for the
internationalization of new ventures.' - Rod B. McNaughton,
University of Auckland, New ZealandThe young field of international
entrepreneurship is rapidly expanding in scope and complexity, as
increasingly more companies across the world compete to gain a
larger global market share and attract consumers both at home and
abroad. This book, the fifth volume in the McGill International
Entrepreneurship series, brings together 29 scholars and
practitioners to explore the contemporary issues, evolving
relations and dynamic forces that are shaping the new emerging
entrepreneurial system in international markets. It examines
entrepreneurial efforts and relations in many firms embedded in and
constrained by different national and corporate cultures of their
own and offers expert recommendations for further research, better
managerial practice and more effective public policy approaches.
The editors and contributors to this volume show how conventional
theories of entrepreneurship and business do not fully address the
challenges inherent in achieving and sustaining global
competitiveness. Over the course of 11 research-based chapters,
they detail rich frameworks and fresh solutions for navigating the
complex and quickly evolving global business environment, providing
insight into a number of current international entrepreneurship
issues. These include high-growth and rapid internationalization,
managerial leadership, born globals, the impact of networks,
inter-organizational ties and knowledge intensity, and emerging
markets regulations and requirements. Students and professors of
international entrepreneurship and business and management will
find this book to be a fresh resource. It will also interest
managers and strategists of globally minded companies, as well as
policymakers working in government and other international
organizations. Contributors: S. Andersson, R. Ascua, M.K. Baygy, B.
Danko, U. Dornberger, A. Eghtesadi, H. Etemad, W. Gerstlberger,
M.E. HajSamadi, D. Kabbara, H. Laurell, T.K. Madsen, T.A. Martin,
T. Mullern, M.N.U. Nabi, W. Nowi ski, E.S. Rasmussen, A. Rialp, G.
Rosenbaum, W. Ruda, P. Servais, G. Shirokova, T. Tsukanova, T.
Vissak, I. Wictor, P.-C. Wu, X. Zhang, M. Zolfaghari, A. Zucchella
In the fall of 1990, the Danish government started a comprehensive
research pro gramme to improve the competitiveness of the Danish
food sector: The Research and Development Programme in the Danish
Food Sector (Det F Ildevareteknologiske Forsk nings- og
Udviklingsprogram, F0TEK). The programme was based on a combination
of basic research to be carried out by universities and other
research institutions, and a series of collaboration projects
between researchers and food companies. The programme was
originally designed as a technological research programme. However,
in the planning phases of the research programme, the view that the
development of new technologies and products may not be sufficient
to improve competitiveness made some ground. A small comer of the
overall research effort was therefore set aside for market-oriented
research. This comer was filled by the research programme
Market-based process and product innovation in the food sector
(MAPP). MAPP was a joint research programme in which researchers
from several Danish universities and business schools participated;
it was coordinated by the Aarhus School of Business. MAPP set out
to achieve a difficult task: to conduct high quality research on
various aspects of the marketing of food products, to do so in
cooperation with food companies, and to win under standing and
recognition from the colleagues in the food technology
departments."
In the fall of 1990, the Danish government started a comprehensive
research pro gramme to improve the competitiveness of the Danish
food sector: The Research and Development Programme in the Danish
Food Sector (Det F Ildevareteknologiske Forsk nings- og
Udviklingsprogram, F0TEK). The programme was based on a combination
of basic research to be carried out by universities and other
research institutions, and a series of collaboration projects
between researchers and food companies. The programme was
originally designed as a technological research programme. However,
in the planning phases of the research programme, the view that the
development of new technologies and products may not be sufficient
to improve competitiveness made some ground. A small comer of the
overall research effort was therefore set aside for market-oriented
research. This comer was filled by the research programme
Market-based process and product innovation in the food sector
(MAPP). MAPP was a joint research programme in which researchers
from several Danish universities and business schools participated;
it was coordinated by the Aarhus School of Business. MAPP set out
to achieve a difficult task: to conduct high quality research on
various aspects of the marketing of food products, to do so in
cooperation with food companies, and to win under standing and
recognition from the colleagues in the food technology
departments."
This is a collection of essays on international marketing. Both
theoretical, conceptual and empirical contributions are included,
and cover various aspects of export and multinational marketing.
While some contributors focus on managerial issues in international
marketing, others take a public policy or comparative perspective.
Similarly, while some authors may confine their analyses to
well-established concepts or methodologies in international
marketing, others have the opportunity to incorporate new and
innovative perspectives.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R398
R330
Discovery Miles 3 300
|