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The Influence of Advertising's Affective Qualities on Consumer Response (Hardcover): Alvin J. Silk, Terry G. Vavra The Influence of Advertising's Affective Qualities on Consumer Response (Hardcover)
Alvin J. Silk, Terry G. Vavra
R762 Discovery Miles 7 620 Ships in 10 - 15 working days
Loyalty Myths - Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardcover): Timothy... Loyalty Myths - Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardcover)
Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard
R578 R450 Discovery Miles 4 500 Save R128 (22%) Ships in 12 - 17 working days

In "Loyalty Myths"," " the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

The Influence of Advertising's Affective Qualities on Consumer Response (Paperback): Alvin J. Silk, Terry G. Vavra The Influence of Advertising's Affective Qualities on Consumer Response (Paperback)
Alvin J. Silk, Terry G. Vavra
R407 Discovery Miles 4 070 Ships in 10 - 15 working days
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