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Showing 1 - 3 of 3 matches in All Departments

The Influence of Advertising's Affective Qualities on Consumer Response (Hardcover)

Alvin J. Silk, Terry G. Vavra

R762 Discovery Miles 7 620

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Ships in 10 - 15 working days

Loyalty Myths - Hyped Strategies That Will Put You Out of Business -- and Proven Tactics That Really Work (Hardcover)

Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard

~~R578~~ R450 Discovery Miles 4 500 Save R128 (22%)

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Ships in 12 - 17 working days

In "Loyalty Myths"," " the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.