In a far too near-future, the world's economy has collapsed. Amidst an unprecedented recession, the only remaining bastion of capitalist prosperity is the new 'Human Stock Exchange', where individuals are listed on the market. Felix Fox sells cars over the phone, a poorly paid, thankless, dead-end job. But he is determined to make it big, at any cost. When the opportunity arises to be listed on the HSE, though... will the cost turn out to be too high?

Felix's meteoric rise to the top has brought him much, but it also cost him dearly. Rachel has left him. His shareholders keep demanding ever more from him. Desperate, horrified, the young man is losing himself - but even that he is not allowed: Simon, the father of the HSE himself, puts him back on the right track by force. Because, in the public's eyes, Felix is a success story, hope... And for the HSE, he's the future of finance.

Felix has done it. His painstaking efforts have paid off, and he is now listed on the Human Stock Exchange. A new, more affluent life begins - new house, new car, new opportunities - though he hasn't lost his burning desire to climb higher and higher. Unfortunately, the continued health of his stock requires not only constant hard work from him, but also, increasingly, sacrifices, compromises... and betrayals.