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The Power Of Habit - Why We Do What We Do And How To Change (Paperback)
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The Power Of Habit - Why We Do What We Do And How To Change (Paperback)
(3 ratings, sign in to rate)
List price R295
Loot Price R231
Discovery Miles 2 310
You Save R64 (22%)
Expected to ship within 10 - 15 working days
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In The Power of Habit , award-winning New York Times business
reporter Charles Duhigg takes us to the thrilling edge of scientific
discoveries that explain why habits exist and how they can be changed.
With penetrating intelligence and an ability to distill vast amounts of
information into engrossing narratives, Duhigg brings to life a whole
new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to
change, despite years of trying, while others seem to remake themselves
overnight.
We visit laboratories where neuroscientists explore how habits work and
where, exactly, they reside in our brains. We discover how the right
habits were crucial to the success of Olympic swimmer Michael Phelps,
Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King,
Jr.
We go inside Procter & Gamble, Target superstores, Rick
Warren's Saddleback Church, NFL locker rooms, and the nation's largest
hospitals and see how implementing so-called keystone habits can earn
billions and mean the difference between failure and success, life and
death.
At its core, The Power of Habit contains an exhilarating
argument: the key to exercising regularly, losing weight, raising
exceptional children, becoming more productive, building revolutionary
companies and social movements, and achieving success is understanding
how habits work. Habits aren't destiny. As Charles Duhigg shows, by
harnessing this new science, we can transform our businesses, our
communities, and our lives.
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