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Relationships and Networks in International Markets (Hardcover): H.G. Gemunden, Thomas Ritter, Achim Walter Relationships and Networks in International Markets (Hardcover)
H.G. Gemunden, Thomas Ritter, Achim Walter
R3,807 Discovery Miles 38 070
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Hardbound. The book presents the most recent developments in international industrial and service marketing research, from a relationship and network perspective. While the latter perspective has a long tradition in Europe, relationship marketing has also in recent years become one of the dominant approaches in the USA, Canada, Australia and New Zealand. However, the schools of thought on relationships and networks emerging from different marketing traditions examine different concepts, use different methods and arrive at different outcomes, all of which are reflected here.

Innovationserfolg Durch Netzwerk-Kompetenz - Effektives Management Von Unternehmensnetzwerken (German, Paperback, 1998 ed.):... Innovationserfolg Durch Netzwerk-Kompetenz - Effektives Management Von Unternehmensnetzwerken (German, Paperback, 1998 ed.)
Thomas Ritter
R1,491 Discovery Miles 14 910
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