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In the decade following the Asian financial crisis of 1997-1998,
the management of organizations in Thailand has undergone
significant change and development. The Changing Face of Management
in Thailand examines in-depth the development of management during
this pivotal period in the country's recent history.
The book draws together an impressive assortment of scholars,
consultants and practitioners, whose experience and expertise
significantly enhance our knowledge and understanding of this
complex, multi-faceted Asian economy. The book is divided into 3
main sections:
- an examination of the political, economic, social and
technological changes from 1997-2008
- specialist chapters that contextualise these developments from
the marketing, HR and finance perspectives
- concluding sections focusing on public sector organizations,
women managers, corporate governance, e-communication and the
?Thailand Brand?.
With a wealth of vignettes, anecdotes and illustrative
quotations bringing each chapter to life, this volume offers a
refreshing, updated and in-depth analysis of this rich, diverse and
fascinating nation.
Asia is no longer simply the continent to which the world turns for
outsourcing and off shoring of production, leaving retailing to
Western countries. Asia now contains many of the world's largest
markets plus many emergent markets as well. North America is fast
ceding ground to China as the world's largest economic power.
Europe has been able to make productivity gains from trade, fiscal
and monetary harmonization to remain globally competitive while
Africa, whose nations practice free trade, is largely ignored both
in terms of forgiving debt and providing further credit. Each
chapter of this volume details the characteristics of an individual
market in Asia and demonstrates the challenges that marketers are
likely to face in these environments. Covering not just production
or consumption but trade as it is practiced now, this book outlines
the new norms, conventions and service performance levels that
these markets demand.
Asia is no longer simply the continent to which the world turns for
outsourcing and off shoring of production, leaving retailing to
Western countries. Asia now contains many of the world's largest
markets plus many emergent markets as well. North America is fast
ceding ground to China as the world's largest economic power.
Europe has been able to make productivity gains from trade, fiscal
and monetary harmonization to remain globally competitive while
Africa, whose nations practice free trade, is largely ignored both
in terms of forgiving debt and providing further credit. Each
chapter of this volume details the characteristics of an individual
market in Asia and demonstrates the challenges that marketers are
likely to face in these environments. Covering not just production
or consumption but trade as it is practiced now, this book outlines
the new norms, conventions and service performance levels that
these markets demand.
Contents: Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution
Contents: Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution
In a global business environment characterized by volatility and
change, the formation of enduring relationships with consumers is
paramount, but also notoriously difficult. Developing a unique
brand personality is increasingly recognized as a key method to
achieving the goal of customer loyalty. Focusing on the creation,
development and management of brands in the world's most dynamic,
diverse and challenging business environment, Building Brands in
Asia challenges the assumption that the continuing success of
global brands in Asia is a given. The first part examines the
challenge multinational corporations face in balancing brand
consistency with local effectiveness. In the second part, attention
shifts to Asian company brands, where the focus on branding has
been relatively muted until now. Through a variety of sector and
country contexts - from facilities management to football clubs,
places to pop bands, home appliances to home weaving - we narrate
simply and clearly the value, meaning, auditing, aligning,
extending and architecture of brands from the likes of Haier, Ah
Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai
Airways in markets as diverse as Japan, Laos, Korea and Singapore.
Replete with anecdotes, interviews and case studies, Andrews and
Chew provide an insightful, detailed and timely examination for all
those interested in today's primary corporate preoccupation set in
the world's most exciting marketplace.
In a global business environment characterized by volatility and
change, the formation of enduring relationships with consumers is
paramount, but also notoriously difficult. Developing a unique
brand personality is increasingly recognized as a key method to
achieving the goal of customer loyalty. Focusing on the creation,
development and management of brands in the world's most dynamic,
diverse and challenging business environment, Building Brands in
Asia challenges the assumption that the continuing success of
global brands in Asia is a given. The first part examines the
challenge multinational corporations face in balancing brand
consistency with local effectiveness. In the second part, attention
shifts to Asian company brands, where the focus on branding has
been relatively muted until now. Through a variety of sector and
country contexts - from facilities management to football clubs,
places to pop bands, home appliances to home weaving - we narrate
simply and clearly the value, meaning, auditing, aligning,
extending and architecture of brands from the likes of Haier, Ah
Yee Taung, Axis Bank, OCS, Caltex, Manchester United and Thai
Airways in markets as diverse as Japan, Laos, Korea and Singapore.
Replete with anecdotes, interviews and case studies, Andrews and
Chew provide an insightful, detailed and timely examination for all
those interested in today's primary corporate preoccupation set in
the world's most exciting marketplace.
In the decade following the Asian financial crisis of 1997-1998,
the management of organizations in Thailand has undergone
significant change and development. The Changing Face of Management
in Thailand examines in-depth the development of management during
this pivotal period in the country's recent history. The book draws
together an impressive assortment of scholars, consultants and
practitioners, whose experience and expertise significantly enhance
our knowledge and understanding of this complex, multi-faceted
Asian economy. The book is divided into 3 main sections: an
examination of the political, economic, social and technological
changes from 1997-2008 specialist chapters that contextualise these
developments from the marketing, HR and finance perspectives
concluding sections focusing on public sector organizations, women
managers, corporate governance, e-communication and the 'Thailand
Brand'. With a wealth of vignettes, anecdotes and illustrative
quotations bringing each chapter to life, this volume offers a
refreshing, updated and in-depth analysis of this rich, diverse and
fascinating nation.
The revised edition of our successful Raku book. Completely
re-designed, black and white images have been replaced with colour and
many new makers have been added to the gallery of artists, which is an
overview of the contemporary scene and makes up about a third of the
book. The text is almost completely re-written and updated with recent
developments. This book is a comprehensive overview of raku, covering
the history, clay types and firing of raku, as well as the glazes,
techniques and reduction processes. The new edition also looks at the
development of raku over the last 20 years, and at changes in the way
it is perceived.
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