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This book presents a collection of latest case studies on augmented
reality (AR) and virtual reality (VR), extended reality (XR) and
metaverse applications in various industries. AR, VR, XR and
Metaverse are changing the business landscape, providing
opportunities for businesses to offer unique services and
experiences to their customers. The case studies explore business
uses of the technology across multiple industries such as
healthcare, tourism, hospitality, events, fashion, entertainment,
retail, education and video gaming. The volume includes solutions
of different maturities as well as those from startups to large
enterprises thereby providing a thorough view of how AR, VR, XR and
Metaverse can be used in business.
This book presents a comprehensive collection of case studies on
augmented reality and virtual realty (AR/VR) applications in
various industries. Augmented reality and virtual reality are
changing the business landscape, providing opportunities for
businesses to offer unique services and experiences to their
customers. The case studies provided in this volume explore
business uses of the technology across multiple industries such as
healthcare, tourism, hospitality, events, fashion, entertainment,
retail, education and video gaming. The book includes solutions of
different maturities as well as those from startups to large
enterprises thereby providing a thorough view of how augmented
reality and virtual reality can be used in business.
This book features the latest research in the area of immersive
technologies, presented at the 5th International Augmented and
Virtual Reality Conference, held in Munich, Germany in 2019.
Bridging the gap between academia and industry, it presents the
state of the art in augmented reality (AR) and virtual reality (VR)
technologies and their applications in various industries such as
marketing, education, healthcare, tourism, events, fashion,
entertainment, retail and the gaming industry. The volume is a
collection of research papers by prominent AR and VR scholars from
around the globe. Covering the most significant topics in the field
of augmented and virtual reality and providing the latest findings,
it is of interest to academics and practitioners alike.
This book features the latest research in the area of immersive
technologies, presented at the 5th International Augmented and
Virtual Reality Conference, held in Munich, Germany in 2019.
Bridging the gap between academia and industry, it presents the
state of the art in augmented reality (AR) and virtual reality (VR)
technologies and their applications in various industries such as
marketing, education, healthcare, tourism, events, fashion,
entertainment, retail and the gaming industry. The volume is a
collection of research papers by prominent AR and VR scholars from
around the globe. Covering the most significant topics in the field
of augmented and virtual reality and providing the latest findings,
it is of interest to academics and practitioners alike.
This book presents a collection of the latest research in the area
of immersive technologies, presented at the International Augmented
and Virtual Reality Conference 2018 in Manchester, UK, and
showcases how augmented reality (AR) and virtual reality (VR) are
transforming the business landscape. Innovations in this field are
seen as providing opportunities for businesses to offer their
customers unique services and experiences. The papers gathered here
advance the state of the art in AR/VR technologies and their
applications in various industries such as healthcare, tourism,
hospitality, events, fashion, entertainment, retail, education and
gaming. The volume collects contributions by prominent computer and
social sciences experts from around the globe. Addressing the most
significant topics in the field of augmented and virtual reality
and sharing the latest findings, it will be of interest to
academics and practitioners alike.
This volume provides the latest outcomes of augmented reality (AR)
and virtual reality (VR) research conducted in various industries.
It reveals how AR and VR are currently changing the business
landscape, and how new innovations provide opportunities for
businesses to offer their customers unique services and
experiences. Collecting the proceedings of the International AR
& VR Conference held in Manchester, UK, in February 2017, the
book advances the state of the art in AR and VR technologies and
their applications in various industries such as tourism,
hospitality, events, fashion, entertainment, retail, education and
the gaming industry. The papers presented here cover the most
significant topics within the field of AR and VR for both
researchers and practitioners, approaching them from a business and
management perspective.
This book introduces readers to the concepts of sustainability and
philosophy of slowness for the management of public entities such
as cities or regions. While many urban communities face economic
challenges that clearly show the limitations of growth and
ever-increasing speed, this book explores an alternative,
thought-provoking standpoint in five chapters. The first chapter
explains the importance and essence of slowness, smallness and
sustainability for public organizations, while the second addresses
the concept of "slow life" in an emotional society. Chapter three
examines the issue of "slow management" and presents arguments for
the value of small businesses as the true foundation of the
economy. Chapter four rounds out the coverage with a focus on
agriculture. Finally, in chapter five, the authors discuss the
overall benefits of a "slow and curvy" management style in order to
provide happiness, economic and social sustainability.
This book introduces readers to the concepts of sustainability and
philosophy of slowness for the management of public entities such
as cities or regions. While many urban communities face economic
challenges that clearly show the limitations of growth and
ever-increasing speed, this book explores an alternative,
thought-provoking standpoint in five chapters. The first chapter
explains the importance and essence of slowness, smallness and
sustainability for public organizations, while the second addresses
the concept of "slow life" in an emotional society. Chapter three
examines the issue of "slow management" and presents arguments for
the value of small businesses as the true foundation of the
economy. Chapter four rounds out the coverage with a focus on
agriculture. Finally, in chapter five, the authors discuss the
overall benefits of a "slow and curvy" management style in order to
provide happiness, economic and social sustainability.
This book features the latest research in the area of immersive
technologies as presented at the 7th International Extended Reality
(XR) Conference, held in Lisbon, Portugal in 2022. Bridging the gap
between academia and industry, it showcases the latest advances in
augmented reality (AR), virtual reality (VR), extended reality (XR)
and metaverse and their applications in various sectors such as
business, marketing, retail, education, healthcare, tourism,
events, fashion, entertainment, and gaming. The volume gathers
selected research papers by prominent AR, VR, XR and metaverse
scholars from around the world. Presenting the most significant
topics and latest findings in the fields of augmented reality,
virtual reality, extended reality and metaverse, it will be a
valuable asset for academics and practitioners alike.
This book presents a comprehensive collection of case studies on
augmented reality and virtual realty (AR/VR) applications in
various industries. Augmented reality and virtual reality are
changing the business landscape, providing opportunities for
businesses to offer unique services and experiences to their
customers. The case studies provided in this volume explore
business uses of the technology across multiple industries such as
healthcare, tourism, hospitality, events, fashion, entertainment,
retail, education and video gaming. The book includes solutions of
different maturities as well as those from startups to large
enterprises thereby providing a thorough view of how augmented
reality and virtual reality can be used in business.
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