0
Your cart

Your cart is empty

Browse All Departments
  • All Departments
Price
  • R1,000 - R2,500 (1)
  • R2,500 - R5,000 (2)
  • -
Status
Brand

Showing 1 - 3 of 3 matches in All Departments

Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Hardcover): Ulrike Rohn, Tom Evens Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Hardcover)
Ulrike Rohn, Tom Evens
R4,067 Discovery Miles 40 670 Ships in 12 - 17 working days

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback): Ulrike Rohn, Tom Evens Media Management Matters - Challenges and Opportunities for Bridging Theory and Practice (Paperback)
Ulrike Rohn, Tom Evens
R1,178 Discovery Miles 11 780 Ships in 12 - 17 working days

This edited volume explores media management as engaged scholarship, building a bridge between theory and practice and discussing research collaboration between academia, policymakers and the media industry. In addition to advancing the scholarly discipline, it also questions, investigates and discusses the practical value of the research undertaken, showing how media management research can provide actionable, practice-relevant knowledge to decision makers throughout the media industry. The volume is broken into two parts: a section reflecting on the need for collaboration between research and practice, and a section overviewing specific projects that aim to deliver administrative value to stakeholders. The international research projects presented here span topics such as digital transformation, business models in news and digital journalism, media entrepreneurship and start-ups, ad-blocking, location-based services, audiovisual consumption preferences, the sustainability of small television markets, co-located and clustered industries and digital privacy. Incorporating under-used methodological approaches, such as action research and ethnography, Media Management Matters brings suggestions for how scholarship might be promoted outside academia. Simply put, this book aims to demonstrate why media management matters. Featuring an international roster of contributors, this collection is essential reading for scholars and practitioners of media management, business and policy.

Platform Power and Policy in Transforming Television Markets (Hardcover, 1st ed. 2018): Tom Evens, Karen Donders Platform Power and Policy in Transforming Television Markets (Hardcover, 1st ed. 2018)
Tom Evens, Karen Donders
R3,140 R2,957 Discovery Miles 29 570 Save R183 (6%) Ships in 9 - 15 working days

This book seeks to investigate 'platform power' in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing-not necessarily in a zero-sum game-to control the market. In the volume, the contributors work to extend established 'platform theory' to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.

Free Delivery
Pinterest Twitter Facebook Google+
You may like...
Slippers
R57 Discovery Miles 570
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R125 Discovery Miles 1 250
Linx La Work Desk (Walnut)
R4,499 R2,599 Discovery Miles 25 990
But Here We Are
Foo Fighters CD R286 R114 Discovery Miles 1 140
Christmas Nativity Set - 11 Pieces
R599 R504 Discovery Miles 5 040
Mission Impossible 6: Fallout
Tom Cruise, Henry Cavill, … Blu-ray disc  (1)
R131 R71 Discovery Miles 710
Loot
Nadine Gordimer Paperback  (2)
R205 R168 Discovery Miles 1 680
- (Subtract)
Ed Sheeran CD R165 R56 Discovery Miles 560
Casio LW-200-7AV Watch with 10-Year…
R999 R884 Discovery Miles 8 840
Proline 11.6" Celeron Notebook - Intel…
R4,499 R3,849 Discovery Miles 38 490

 

Partners