This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key.
It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes.
The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships.
There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
Mine your client list to generate new leadsKeep--and reward--your current customers so that they're loyal for life.Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears.Woo clients from your competition with 12 new strategies specially tailored for tough times.Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than to "sit tight" and "ride things out" when crisis strikes, true career professionals in selling understand that the only way to deal with adversity is to meet it head-on. That's why a positive attitude and a proactive approach to problem-solving are two of the most essential ingredients for success in selling--and why those who embrace them not only to survive but thrive, even in the most difficult of circumstances. Now, in his latest book, SELLING IN TOUGH TIMES, world-renowned selling expert Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them. With exercises to help you discover previously overlooked opportunities and eliminate waste, along with out-of-the-box methods for recruiting new customers and key tips on how to solidify your existing business, Hopkins gives you powerful ways to spur sales now and for years to come. Learn how to:
Mine your client list to generate new leads Keep--and reward--your current customers so that they're loyal for life. Reduce the sales resistance that plagues tough times with tactics that overcome consumers' fears. Woo clients from your competition with 12 new strategies specially tailored for tough times.Cycles will come and go, but the principles of great selling and those who live by them stand firm. Find out how you can achieve your maximum selling potential, whatever the business climate, in SELLING IN TOUGH TIMES today.

Master chef Jacques Pépin shares his expert insights on cooking economically at home—how to save money, time, and effort—in Jacques Pépin Cooking My Way, with over 150 recipes. All great chefs know not to waste ingredients, time, or effort—and for master chef Jacques Pépin, this means thinking efficiently about cooking, even at home. In Jacques Pépin Cooking My Way, the legendary cooking teacher offers expert insights on cooking economically at home, with techniques that save money, time, and cleanup effort, without sacrificing taste. Shop for ingredients seasonally when they’re the most affordable, flavorful, and full of nutrition. Don’t overlook inexpensive cuts of meat and poultry. Use up as much of your ingredients up as possible, like saving your meat and vegetable trimmings for a stock, soup, or eventually, a sauce. Transform leftovers into an entirely new, pleasurable meal. With more than 150 recipes, along with an illustrated menu for each season, Jacques Pépin Cooking My Way equips you with everything you need to cook the way Jacques Pépin does. Recipes include: Garlicky Romaine with Croutons Grits and Cheese Soufflé Black-Eyed Peas and Kale Ragout Skillet Butternut Squash Zucchini-Tomato Gratin Baked Salmon with Pesto Butter Clam Fritters Scaloppine of Turkey Breast in Mushroom Cream Sauce Strawberries with Sour Cream and Brown Sugar This beautifully revised, updated, and completely repackaged edition of Pépin Economique is an instant classic and a necessity for any home cook looking to make high-quality dishes with minimal time, effort, and money, now with full-color photographs and Jacques’ celebrated paintings.

Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book reveals how selling can become not just a job but a way of life that leads to greater success, greater satisfaction and greater happiness.

"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson."
- Willis Turner, CSE President, Sales and Marketing Executives International, Inc.

"This action-oriented book covers the best practices of top sales performers in all critical areas. The lessons are easy to learn and they will help you forge more rewarding customer relationships, a higher income, and a richer career satisfaction. A must-read for any salesperson who wants to improve and reach the next level of success."
- Gerhard Gschwandtner, founder and Publisher, Selling Power magazine

"As a professor teaching MBA students for twenty years, I encourage everyone in management to make this required reading for their sales teams."
- Dr. Michael Russell, Chairman of the Marketing Dept., St. Bonaventure University

"Each page is full of ideas for instant sales and commissions!"
- Anthony Parinello, author of Secrets of VITO: Think and Sell Like a CEO

Have you discovered the power of the one-call close? Sell it Today, Sell it Now by sales champion, Tom Hopkins, is your ultimate reference guide to planning and perfecting the art of one-call closing. Whether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will learn why hundreds of thousands of salespeople use this book as a resource for new techniques and surprising insights. You will discover how easy it is to: Employ the 15 keys of overcoming objections Overcome your fear of closing Manage the 4 concepts that control all sales Let your customers answer their own objections Master the art of the one-call close Once you get a taste of this easy-going, soft-selling, results-only-system, you'll absolutely love it and never want to sell any other way. This step-by-step sales training book holds the key to your successful sales career.

Unthinkable is the first book on innovation to be written from the trenches. Expert Tom Hopkins explains why big companies so often fail to do new things, and clearly explores the solutions pioneered at product and service innovation company Fluxx. Identify with real-life stories of new product development gone wrong. Learn about the underlying human and business factors which can derail even the most well equipped teams. Understand new approaches that can deliver successful outcome for you today. Tom's examples are drawn from extensive experience working with many of the world's biggest brands at Fluxx, offering inspiration and enthusiasm for leaders embarking on the uphill struggle of innovation in established businesses. "Tom captures exactly what it's really like to try to do new things in a big company. There's no management textbook waffle here, just real lessons from the school of hard knocks and genuinely useful advice for leaders brave enough to look for a new way." -Rupert Howell, Founder of HHCL "Simply one of the most concise, common sense and useful books on the subject I've seen in ages." -Dominic Vallely, Former Deputy Controller of BBC2 and Founder of The Giving Lab "Read this if you like to be challenged. Read this if you don't like the hype about innovation. Read this if you want some hard-won lessons and plain-spoken explanations from someone who has worked at the sharp end of innovation and business." -Antony Mayfield, Founder of Brilliant Noise

You've made your sales pitch. Your potential client seems interested. Things are looking good. Now comes the most crucial step in negotiating a sale: closing the deal. Reach for the brass ring of selling with Sales Closing For Dummies, a powerful, plain-speaking guide to getting customers to sign on the dotted line, written by a sales-savvy pro and chairman of the largest sales-training organization in the world!

Starting with the psychology of the sale, author Tom Hopkins guides you through the tactics and strategies of champion closers, with plenty of practical tips on what to say and how to say it. Learn the anatomy of a close, when to talk and when to listen, how to decipher subtle signs and body language, and how to keep your customers -- even the toughest sells -- coming back for more. Together with Hopkins' other best-selling books, Selling For Dummies and Sales Prospecting For Dummies, you've got yourself a winning combination to help you become a top-producing salesperson.

"Don't be fooled by the title, this book goes far beyond the selling process. I highly recommend this book to anyone interested in improving communication skills for any reason, personal or professional."-Tom Ziglar, author of Choose to Win and proud son of Zig Ziglar Have you ever wondered why it's so easy to talk with some people and not with others? It's simple-you speak the same language! This doesn't mean that you both speak English or have a similar dialect. It means that you connect with them on some level. In selling, building trusting relationships is all about understanding people who are different from you and being flexible enough in your communication skills to relate to them. This is a learned skill! In The Language of Sales, veteran sales professionals Tom Hopkins and Andrew Eilers teach you the nuances of how to effectively and powerfully communicate. Learn to: Make the most of communication with the proper vocabulary Improve relationships through the written word Read (and speak) between the lines with body language skills Use the language of sales to overcome objections and close more sales Self-motivate with powerful internal communication. If you're dedicated to a lifelong career in the wonderful world of selling, why not master the skills to create the career of your dreams? What could be better than helping people benefit from the products and services you offer through more powerful communication?

The Official Guide to Success is a dynamic success system proven to bring you greater wealth, direction, self-confidence, and fulfillment! This book is packed with Motivation and Inspiration from Tom Hopkins... developed during his record-breaking sales career. Overcome emotional handicaps and break free from the past through Tom's variety of topics packed with dynamite success secrets! In The Official Guide to Success you will discover: Why it makes more sense to work smarter and not harder How to use what Tom calls "self-instructions" to gain control over situations in your life How to "find yourself" and win through a special life-planning technique Strategies for training your subconscious mind for heavy problem solving The three basic steps to wealth Plus much more! Using Tom's Explosive Success Secrets you will find yourself blasting through roadblocks, re-wiring bad habits, and unleashing your inner genius. After you read this book you will be a different person. You'll think differently and because of having better, stronger thought processes you'll act differently. Success. It's something we all wish for. But for many, success eludes them. For others, it seems to fall into their laps. Are some people just luckier than others? No. Success is by design. And probably the best person you could learn the secrets to success from is a salesperson who once struggled, but figured out the answers for himself. A salesperson's income, be it big or small, is based on his or her mindset. Daily, the salesperson must enter the lion's den of business to convince total strangers to exchange their money for goods and services. And daily, the salesperson must overcome his or her fears and the punishing sting of rejection. Winners take all in this field. The most accomplished earn staggering incomes, develop rewarding networks of friends, and live the American dream. This message isn't about learning how to sell. No it's about discovering Tom Hopkins' decades worth of hard-won success secrets to create your ideal life with unlimited opportunities for more fun and advancement!

Can a book actually help you close more sales? Yes it can! Sales Success is the book that shapes sales careers. While reading this sales fable, learn sales strategies used and recommended by members of the sales hall of fame including Zig Ziglar, Tom Hopkins and Scott McKain. In Sales Success, you will discover why sales success happens for the earnest student...and why it doesn't for the rest. Come along with master storyteller, Mark Bowser, as he takes you on a journey of discovering ultimate sales success. In Sales Success, you will meet Digger Jones, the mentor we all wished we had. Follow along as Digger teaches, motivates, and inspires his young protege from failure to the heights of sales achievement...and how you can apply these lessons to your own sales journey.

Anyone that’s in the financial services industry knows how competitive it is. In order to cut through the competition and earn more income, you always have to be one step ahead of your competitors.

The only way to do that is to constantly go back to the basics, learn, and tweak to find a repeatable system that works best for you. In his well reviewed book How To Master the Art of Selling Financial Services, Tom teaches his readers proven strategies on how to better advise clients in a myriad of financial situations.

Readers will learn:

• How to calm the fears of their clients as problems arise
• How to get your clients the best product or service possible to fit their needs
• Find out how to exponentially increase your sales and your closing ratios

Victory is the mirror-image of goal attainment. The tougher it is to attain our goal, the greater the feeling of success when we do. Achievers wish to accomplish, and this book can serve as a roadmap or GPS to move you in this direction. Our CelebrityExperts(r) in this book are among those who have attained success in their life-careers and are willing to share their process and knowledge with you. You will note the direction they take and the obstacles they overcame to accomplish the desired result. They have varied backgrounds that span the charts from sales to financial planning to energy consulting. The components in common that these CelebrityExperts(r) display are the basic tenets of success or VICTORY - including discipline, planning and perseverance. The one item that ties them all together is their ability to spread their ideas to their audience/clients. In the same way that the best unboxed mousetrap never caught a mouse, the best ideas unreleased remain ideas. So, allow these CelebrityExperts(r) to guide, coach and encourage you to attain that VICTORY you dream about and de

Do you dream of winning? Are you In It To Win It? There is an old saying that states: "To the victor go the spoils." This saying originated from wars fought in ancient days - and meant that the victor got all the goodies In today's competitive society, our desires and intentions are to be the best at what we do to win the prize - tangible or intangible. In fact, even the US Army used the slogan "Be all that you can be" as a motivator for recruits to join and excel. Tom Hopkins, Author of "How To Master The Art Of Selling" states that if you're going to do anything-small or large-why not do it to the best of your ability? Being the 'best' connotes drive, perseverance, leadership, success - factors that are valued by our culture, by which we are judged, and which make us feel good. Where does this take us? Well, we all want to be successful in our endeavors. The Celebrity Expert authors in this book have earned 'Blue Ribbons' in their respective fields of endeavor. They have succeeded in attaining their goals. Are you aspiring to be the best in your field? Are you planning to succeed? These Celebrity Experts have blazed a trail that will show you the way and make it easier for you to succeed. They will show you how to avoid the pitfalls they encountered and, if you take advantage of their experiences, they will coach you to attain your desired goals. Experience suggests that readers of this book will be... "In It To Win It."

After failing during the first six months of his career in sales, Tom Hopkins discovered and applied the very best sales techniques, then earned more than one million dollars in just three years. What turned Tom Hopkins around? The answers are revealed in How to Master the Art of Selling from SmarterComics, as Tom explains to readers what the profession of selling is really about and how to succeed beyond their imagination!

Why read this book? You should read FIT FOREVER, The Next Step if... [You are looking to find balance in mind, body and spirit [You want to look and feel younger than you are [You are looking for healthy, easy to fix recipes [You are committed advance to the next step in your Fit Forever Journey [You want to live a happier more energetic life FIT FOREVER The Next Step is a uniquely designed lifestyle book that encourages daily consistency in leading a healthy life. It is the perfect companion for those who are looking to go deeper after reading book one of the Fit Forever Series. This book will give you the daily "hands on" tools and motivation for leading a life of balance. Welcome to The Next Step to your health and happiness.

Why read this book? You should read this book if... [ You want to look and feel much younger than you are [ You desire to lead a healthier, happier life [ You could use some motivation to find proper balance [ You've seen that diets never really work long term [ You need a plan for eating healthier [ You want to be the most energetic, enthusiastic person you know!

The author of How To Master the Art of Selling and The Official Guide to Success now offers a comprehensive guide to mastering the sales game. Includes straight talk on why one should--or should not--go into a sales career, managing time, dealing with stress, and more. "A serious sales manual".--Zig Ziglar, from the Foreword.

Tough times can be brought on by any number of factors: a bad economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. Tom Hopkins puts his real-world, in-the-trenches experience to work and shares his plan to reverse the momentum of tough times--and even capitalize on them.