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Festival and Event Management in Nordic Countries (Hardcover): Tommy Andersson, Donald Getz, Reidar Johan Mykletun Festival and Event Management in Nordic Countries (Hardcover)
Tommy Andersson, Donald Getz, Reidar Johan Mykletun
R4,154 Discovery Miles 41 540 Ships in 12 - 17 working days

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore. The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors. There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs. This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

Festival and Event Management in Nordic Countries (Paperback): Tommy Andersson, Donald Getz, Reidar Johan Mykletun Festival and Event Management in Nordic Countries (Paperback)
Tommy Andersson, Donald Getz, Reidar Johan Mykletun
R1,420 Discovery Miles 14 200 Ships in 12 - 17 working days

This book on events-related research marks a watershed in the development of a "Nordic School" of festival and event research. Each of the chapters presents a new and interesting approach to the study of events, in terms of methods, perspectives or content. It is mostly rooted in management theory but also incorporating other perspectives that enhance our understanding of the phenomena. Implications for real-world applications in tourism, hospitality, and community development are also at the fore.

The scholarship is comprehensive, not focused on only tourism or economic aspects. Management theory, including stakeholder management, social networks, and institutionalization processes is being applied. Attention is being given to the multiple roles festivals and events play in society, and to evaluation of their worth and impacts. Innovative methods are being developed to examine event experiences, innovation processes, and success factors.

There is now a critical mass of scholars in the Nordic countries that share a strong interest in event studies, and they are engaged in collaborative research, making it an appealing and innovative region for other event students and researchers to visit. It can be expected that the Nordic school will take an increasingly important place in the development of event studies, which is now truly global in terms of scholarship and university degree programs.

This book was originally published as a special issue of Scandinavian Journal of Hospitality and Tourism.

Foodies and Food Tourism (Hardcover): Donald Getz, Richard Robinson, Tommy Andersson, Sanja Vujicic Foodies and Food Tourism (Hardcover)
Donald Getz, Richard Robinson, Tommy Andersson, Sanja Vujicic
R3,170 Discovery Miles 31 700 Ships in 12 - 17 working days

Food is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood. Food tourism has huge impacts in the hospitality, destination management and tourism development sectors and across all these sectors the book presents the latest research on market developments: *Understanding the food tourist and their perspective. *Taking a demand- side approach to planning developing and marketing. *Taking a global view based on widespread research data that combines theory and practice. *Using case studies, profiles and direct practitioner insights to illustrate every aspect of the field. The book is designed as key text for students in Hospitality, Tourism and Events and Food and Beverage Management with summaries, questions and key points highlighted throughout the text, and also as a major reference and professional guide for practitioners across the industry. About the authors: Donald Getz, Professor, The University of Queensland, School of Tourism, Richard Robinson', Lecturer, School of Tourism, The University of Queensland, Tommy Andersson, Professor, School of Business, Economics and Law at the University of Gothenburg Sanja Vujicic, Principal of Experience Consulting, Gothenburg, Sweden

Foodies and Food Tourism (Paperback): Donald Getz, Richard Robinson, Tommy Andersson, Sanja Vujicic Foodies and Food Tourism (Paperback)
Donald Getz, Richard Robinson, Tommy Andersson, Sanja Vujicic
R1,155 Discovery Miles 11 550 Ships in 12 - 17 working days

Food is an attraction that has matured into a highly sought-after niche market with distinct trip motivation, travel preferences and patterns. Foodies and Food Tourism supplies comprehensive new evidence and theory based overview of the phenomenon of food tourism and how it is being, or should be developed and marketed and understood. Food tourism has huge impacts in the hospitality, destination management and tourism development sectors and across all these sectors the book presents the latest research on market developments: *Understanding the food tourist and their perspective. *Taking a demand- side approach to planning developing and marketing. *Taking a global view based on widespread research data that combines theory and practice. *Using case studies, profiles and direct practitioner insights to illustrate every aspect of the field. The book is designed as key text for students in Hospitality, Tourism and Events and Food and Beverage Management with summaries, questions and key points highlighted throughout the text, and also as a major reference and professional guide for practitioners across the industry. About the authors: Donald Getz, Professor, The University of Queensland, School of Tourism, Richard Robinson', Lecturer, School of Tourism, The University of Queensland, Tommy Andersson, Professor, School of Business, Economics and Law at the University of Gothenburg Sanja Vujicic, Principal of Experience Consulting, Gothenburg, Sweden

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