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Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry.
This book examines the conference industry’s origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.
Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.
Fully revised and updated to reflect current trends and emerging
topics, the fourth edition of Conferences and Conventions: A Global
Industry provides an expert-led, comprehensive introduction to, and
overview of, the key elements of the global conference, convention
and meetings industry. This book examines the conference industry's
origins, structure and future development, as well as its economic,
social and environmental impacts. It provides an in-depth analysis
of the strategies, practices, knowledge and skills required to
organise memorable conferences and similar business events, with
detailed descriptions of all the planning and operational
processes. Following an international approach, this edition
features additional sections on the increase in technological
advancements and opportunities, as well as the rise of virtual and
hybrid events in a post-pandemic era. Written in an accessible and
engaging style, the book includes integrated case studies to
highlight current issues and demonstrate theory in practice.
Structured logically with useful features throughout to aid
learning and understanding, this book is an invaluable resource to
students following events management, hospitality and tourism
courses, as well as for event planners and practitioners already
working in the conference industry.
Marketing Destinations and Venues for Conferences, Conventions and
Business Events introduces students to key areas of marketing and
promotion that are essential if destinations are to compete
successfully in the rapidly expanding global business event sector.
It achieves this by looking at issues surrounding business event
marketing, strategic planning, destination and venue selling
strategies and future challenges. The 2nd Edition has also been
updated to include: New content on: destination marketing
organisations' and venues' use of technology, use and impact of
social media, sponsorship and partnership issues, economic changes
as well as their responses to demand for sustainable meetings
locations Updated and new case studies on growth areas and emerging
markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and
South America, but also to include material on mature markets,
destinations and venue operators A genuinely international focus in
terms of content and examples New review and discussion questions
and, where appropriate, learning outcomes New online resource
package for students and lecturers including: weblinks, power point
slides and project questions (coming soon). Accessible, global and
informative, this is essential reading for all future business
event and conference managers.
Marketing Destinations and Venues for Conferences, Conventions and
Business Events introduces students to key areas of marketing and
promotion that are essential if destinations are to compete
successfully in the rapidly expanding global business event sector.
It achieves this by looking at issues surrounding business event
marketing, strategic planning, destination and venue selling
strategies and future challenges. The 2nd Edition has also been
updated to include: New content on: destination marketing
organisations' and venues' use of technology, use and impact of
social media, sponsorship and partnership issues, economic changes
as well as their responses to demand for sustainable meetings
locations Updated and new case studies on growth areas and emerging
markets e.g. Middle East, Asia, Eastern Europe/Russia, Africa and
South America, but also to include material on mature markets,
destinations and venue operators A genuinely international focus in
terms of content and examples New review and discussion questions
and, where appropriate, learning outcomes New online resource
package for students and lecturers including: weblinks, power point
slides and project questions (coming soon). Accessible, global and
informative, this is essential reading for all future business
event and conference managers.
VISIONARIES ARE THE KEY TO MAKING OUR WORLD A BETTER PLACE In
compelling, concise, easy-to-read chapters, Visionary: Making a
Difference in a World that Needs You makes the case that ordinary
people can create extraordinary change in the world by learning and
applying four basic principles distilled from visionaries of our
past and present. You'll discover: The major difference between a
visionary and a dreamer A step-by-step process for finding how you
are best suited to make a difference in the world A step-by-step
process for crafting an inspiring vision for you or your
organization A step-by-step process for creating a practical
roadmap to achieving your vision Four questions you must answer
before people will buy-in to your vision Six characteristics of
someone who has found their purpose How busy people can still make
a difference in the world Filled with practical, actionable
strategies and exercises. This book will guide you to a life of
meaning, contribution, vision and purpose.
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