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Conferences and Conventions - A Global Industry (Hardcover, 4th edition)
Loot Price: R4,165
Discovery Miles 41 650
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Conferences and Conventions - A Global Industry (Hardcover, 4th edition)
Series: Events Management
Expected to ship within 12 - 17 working days
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Fully revised and updated to reflect current trends and emerging
topics, the fourth edition of Conferences and Conventions: A Global
Industry provides an expert-led, comprehensive introduction to, and
overview of, the key elements of the global conference, convention
and meetings industry. This book examines the conference industry's
origins, structure and future development, as well as its economic,
social and environmental impacts. It provides an in-depth analysis
of the strategies, practices, knowledge and skills required to
organise memorable conferences and similar business events, with
detailed descriptions of all the planning and operational
processes. Following an international approach, this edition
features additional sections on the increase in technological
advancements and opportunities, as well as the rise of virtual and
hybrid events in a post-pandemic era. Written in an accessible and
engaging style, the book includes integrated case studies to
highlight current issues and demonstrate theory in practice.
Structured logically with useful features throughout to aid
learning and understanding, this book is an invaluable resource to
students following events management, hospitality and tourism
courses, as well as for event planners and practitioners already
working in the conference industry.
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