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Innovation and Entrepreneurship in Sport Management (Hardcover): Vanessa Ratten Innovation and Entrepreneurship in Sport Management (Hardcover)
Vanessa Ratten
R2,702 Discovery Miles 27 020 Ships in 12 - 17 working days

This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial. Expert contributors examine how technological advances, scientific approaches, digitalization and tournament design shape, or are shaped by, entrepreneurial ventures in sport management. Chapters also discuss the implications of the coronavirus pandemic for the sports industry, analysing how sport entities and managers have had to be innovative in order to adapt to the new market and unpredictable societal conditions created by the pandemic. The book reflects on the importance of innovation for sport management, highlighting the need for futuristic thinking as sports organisations try to develop better practices. Offering practical examples of entrepreneurship in sport, this book will be a useful resource for scholars and students of sports, sport management and management education. It will also be beneficial for sports practitioners and managers focusing on organisational innovation and how to navigate crises.

Entrepreneurial Universities - Collaboration, Education and Policies (Hardcover): Joao J. Ferreira, Alain Fayolle, Vanessa... Entrepreneurial Universities - Collaboration, Education and Policies (Hardcover)
Joao J. Ferreira, Alain Fayolle, Vanessa Ratten, Mario Raposo
R3,199 Discovery Miles 31 990 Ships in 12 - 17 working days

'Clearly, HEIs are discovering their innovative and entrepreneurial potential to reply to the society's distinct need for them to have a more entrepreneurial role, namely in innovation. This book succeeds in discussing the theme from an interdisciplinary perspective. For that reason, this book will be of help to practitioners in university management roles and policy-makers as well as anyone researching this theme and teaching entrepreneurship in HEIs.' - Nuno Fernandes Crespo, Universidade de Lisboa, Portugal 'This book offers educators, entrepreneurs, policy makers, and researchers significant and practical implications. After reading the book, we can conclude that the different experiences described by authors on the academic tools and educational methods can be generalized in many other universities around the world, in both developed and developing countries.' - Waleed Omri, EDC Paris Business School, France 'Edited by four leading researchers, Entrepreneurial Universities provides innovative insights into how universities are contributing to the emergence of an entrepreneurial ecosystem that is both redefining universities themselves and shaping society. It is an important book for all those interested in how universities are reinventing themselves in a time of profound societal transformation.' - Tim Marjoribanks, Swinburne University of Technology, Australia 'Universities are called to be more and more entrepreneurial - that is innovative, proactive and risk-taking - to promote regional development and economic growth. As a Professor working in two of the most entrepreneurial Italian universities, I benefited from reading this book. I consequently recommend it to all my colleagues to guide their strategic choices and their daily activities.' - Salvatore Sciascia, IULM University and Cattaneo University, Italy With an increasing focus on the knowledge and service economies, it is important to understand the role that entrepreneurial universities play through collaboration in policy and, in turn, the impact they have on policy. The authors evaluate how universities engage with communities while also balancing stakeholder considerations, and explore how universities should be managed in the future to integrate into global society effectively. The book reflects the internationalisation of entrepreneurial universities with examples from Australia, Brazil, France, Italy, Malaysia, India, Poland, Portugal, Spain and the UK. Each chapter identifies the differing cultural influences and how changes in policy approaches mean universities are constantly evolving. The authors also look into how culture influences entrepreneurship education, and in turn how culture affects the initiatives of policy-makers. With a focus on enhancing entrepreneurial opportunities, universities are shown to respond by creating effective initiatives that benefit the wider community through successful collaboration with institutions. The book identifies the close working relationship between new government policies and developing entrepreneurial universities. Researchers, policy analysts and students of entrepreneurship education, education management and policy will find this book a useful supplementary read for understanding the future role of universities.

Handbook of Research on Asian Entrepreneurship (Hardcover): Leo Paul Dana, Mary Han, Vanessa Ratten, Isabell M. Welpe Handbook of Research on Asian Entrepreneurship (Hardcover)
Leo Paul Dana, Mary Han, Vanessa Ratten, Isabell M. Welpe
R6,143 Discovery Miles 61 430 Ships in 12 - 17 working days

Asia is highly regarded as one of the fastest growing regions in the world, and this unique Handbook focuses on the internationalization process and entrepreneurial dynamics of small business within the continent. Using a clear and consistent style, the Handbook examines more than 40 countries in Asia and allows researchers to compare the environment for entrepreneurship, the internationalization of entrepreneurs and the state of small business in different Asian countries. The chapters are authored by well-known scholars who provide insight into how government policies have affected the internationalization of small firms in Asia. This comprehensive reference work will provide a timely and important basis for scholars to understand entrepreneurship in Asia. Public policy analysts of international entrepreneurship and practitioners wanting to enter or extend their market in Asia will also find this volume of immense interest.

Artisan Entrepreneurship (Hardcover): Vanessa Ratten, Paul Jones, Vitor Braga, Eduardo Parra-Lopez Artisan Entrepreneurship (Hardcover)
Vanessa Ratten, Paul Jones, Vitor Braga, Eduardo Parra-Lopez
R2,852 Discovery Miles 28 520 Ships in 12 - 17 working days

Increased interest in handicrafts has led to more people becoming artisans both as a hobby and a business activity, making Artisan Entrepreneurship a growing phenomenon. This has been particularly relevant during the COVID-19 crisis in which individuals and communities began engaging with more bespoke crafting at home. This book focuses on these practices from different perspectives including the art, cultural and social sectors, thereby highlighting the emerging new types of artisan activity that preserve cultural elements while incorporating emerging technologies like social media. This volume analyses artisan entrepreneurship using different approaches including at an individual, group and societal point of view providing a better understanding about how these handicraft workers contribute to societal wellbeing and aid cultural heritage preservation for future generations. Each chapter of this book looks at these practices in a different way, enabling the practical and theoretical significance of artisan entrepreneurship to emerge and presenting a holistic understanding of artisan entrepreneurship in different contextual settings. Artisan Entrepreneurship provides a unique way in which to understand an important type of enterprise that has been neglected but recently had a resurgence. This book provides a fundamental contribution to the field of artisan entrepreneurship.

Driving Entrepreneurship in Southeast Asia: Vanessa Ratten Driving Entrepreneurship in Southeast Asia
Vanessa Ratten
R1,308 Discovery Miles 13 080 Ships in 12 - 17 working days

Southeast Asia is one of the most dynamic and entrepreneurial regions in the world. Despite its entrepreneurial nature, the study of entrepreneurship has largely been on North America and Europe. This book showcases the entrepreneurial capabilities that are taking place in Southeast Asia from a digital innovation perspective. The book questions the role of entrepreneurship in the Southeast Asian context. It also provides a historical analysis of how entrepreneurship is influenced by the history of individual Southeast Asian countries. It goes on to examine heritage tourism to explore how entrepreneurship is embedded in cultural and social endeavours, and explores how digital technologies and innovations are leading change in the region’s business ecosystems. The book closes by examining the effects of the pandemic from a risk management perspective to show the interrelationship between crisis management and innovation, before highlighting areas for future research. The comprehensive coverage of different countries within Southeast Asia regarding their entrepreneurial initiatives will enrich the existing literature and will be a useful reference to scholars researching entrepreneurship.

COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Paperback): Vanessa Ratten COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Paperback)
Vanessa Ratten
R1,226 Discovery Miles 12 260 Ships in 9 - 15 working days

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

Universities and Entrepreneurship - Meeting the Educational and Social Challenges (Hardcover): Paul Jones, Nikolaos... Universities and Entrepreneurship - Meeting the Educational and Social Challenges (Hardcover)
Paul Jones, Nikolaos Apostolopoulos, Alexandros Kakouris, Christopher Moon, Vanessa Ratten, …
R3,456 Discovery Miles 34 560 Ships in 12 - 17 working days

Universities and Entrepreneurship: Meeting the educational and social challenges addresses the concerns on how universities nurture entrepreneurship and how this leads to their transformation into entrepreneurial universities.  This novel edited volume attempts to answer the following timely questions:   1. What are intrinsic demands for entrepreneurship rooted to universities in the 21st century?  2. What are conducive environments for entrepreneurial learning in both academic and non-academic settings?  3. Do these attempts demonstrate differential impact across students from different disciplines, and more generally amongst the youth population?  This eleventh volume of Contemporary Issues in Entrepreneurship Research is a valuable contribution to the intersection of research into entrepreneurship education and entrepreneurial universities. In acknowledging the varied and somewhat piecemeal approach taken to address these issues to date, this edited volume provides a more systematic and integrated perspective with relevance for students of entrepreneurship as well as for educators and policymakers.

Entrepreneurial Opportunities - Economics and Sustainability for Future Growth (Hardcover): Vanessa Ratten Entrepreneurial Opportunities - Economics and Sustainability for Future Growth (Hardcover)
Vanessa Ratten
R2,816 Discovery Miles 28 160 Ships in 12 - 17 working days

Focusing on sustainable innovation in emerging economies, this book is amongst the first to identify how these perspectives can be used by entrepreneurs within the process of recognising opportunities. As identifying opportunities is fundamental to successful entrepreneurship, it is crucial for aspirant entrepreneurs to identify appropriate openings that help them gain a competitive advantage in the international marketplace. Whilst there are an abundance of opportunities available, assessing them in terms of their timeliness and relevance is vital. Each chapter introduces a new way of looking at entrepreneurial opportunities in a range of different contexts including emerging markets, franchise relationships, pricing and revenue management, and the tourism sector. This global, cross-disciplinary perspective of entrepreneurial opportunities offers a unique blending of multiple theoretical viewpoints which are useful for researchers of entrepreneurship and entrepreneurs themselves. Enabling the development of both a social and financial view of entrepreneurship, Vanessa Ratten curates a collection which characterises and responds to the contemporary market pressures felt by business leaders worldwide.

Strategic Entrepreneurial Ecosystems and Business Model Innovation (Hardcover): Vanessa Ratten Strategic Entrepreneurial Ecosystems and Business Model Innovation (Hardcover)
Vanessa Ratten
R2,668 Discovery Miles 26 680 Ships in 12 - 17 working days

Entrepreneurial ecosystems require business model innovation as part of their evolution. This means when discussing any form of entrepreneurship that involves change, we should consider the role of business models. Strategic Entrepreneurial Ecosystems and Business Model Innovation is the first collection to focus both on entrepreneurial ecosystems and business model innovation, thereby taking a novel and new approach to entrepreneurship and strategic management. Whilst the research on entrepreneurial ecosystems is new the practice has been around for a long time. This means it is important to consider historical developments of entrepreneurial ecosystems with new trends in the form of digitalization. Recognising the need to stress the way business models have altered because of the increase in the knowledge economy, business model innovation is a useful way to consider how entrepreneurial ecosystems develop based on knowledge exchanged in the global business environment. Each chapter of this edited collection focuses on a different area of interest regarding entrepreneurial ecosystems and business model innovation, fusing the literature of both streams of thought in terms of how entrepreneurship evolves based on contextual change.

Developing Digital Marketing - Relationship Perspectives (Hardcover): Park Thaichon, Vanessa Ratten Developing Digital Marketing - Relationship Perspectives (Hardcover)
Park Thaichon, Vanessa Ratten
R2,856 Discovery Miles 28 560 Ships in 12 - 17 working days

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy. Each chapter offers a different perspective about the importance of digital marketing in the knowledge economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms that are derived from digital marketing functions. Themes explored throughout the book include: * Service Encounters via Social Media and Customer Relationships * Digital and Organizational Storytelling * Artificial Intelligence and Customer Experience * Sustainability Project Partnerships As the nature of these digital practices is evolving Developing Digital Marketing: Relationship Perspectives views the concept of digital marketing as now in constant flux, with the edited chapters paving the way to a better appreciation of how digital marketing is changing particularly through issues such as environmental sustainability in the current business environment.

Football Entrepreneurship (Hardcover): Vanessa Ratten Football Entrepreneurship (Hardcover)
Vanessa Ratten
R3,857 Discovery Miles 38 570 Ships in 12 - 17 working days

Football is the world's most popular sport and is entrepreneurial by nature. There is a constant need for entities and individuals involved with football to act or behave in an entrepreneurial way. Competition is part of the football industry and emphasises the need to compete but also collaborate through entrepreneurial endeavours. This book is amongst the first to focus specifically on football entrepreneurship and the entrepreneurial nature of football. The book looks at entrepreneurship and how it can occur through direct and indirect engagement with football in a variety of contexts. It examines different types of football including gridiron, rugby and soccer and offers insights on the international aspects of football and how cultural aspects influence entrepreneurship. This book provides a holistic understanding of how football can include innovation, risk-taking and proactive activity and will be useful for those interested to learn more of the football industry and entrepreneurship in the global context.

Entrepreneurship in Creative Crafts (Hardcover): Vanessa Ratten Entrepreneurship in Creative Crafts (Hardcover)
Vanessa Ratten
R4,001 Discovery Miles 40 010 Ships in 12 - 17 working days

Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context. The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses. Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.

Social Innovation of New Ventures - Achieving Social Inclusion and Sustainability in Emerging Economies and Developing... Social Innovation of New Ventures - Achieving Social Inclusion and Sustainability in Emerging Economies and Developing Countries (Paperback)
Vanessa Ratten, Hans Lundberg, Marcela Ramirez Pasillas
R1,315 Discovery Miles 13 150 Ships in 12 - 17 working days

This book provides insights into how new ventures in emerging economies and developing countries generate social innovation. It showcases new forms of business and how they are different from traditional business models. With increasing drive for innovation in emerging markets and lack of knowledge of how these markets work, this book enriches existing literature by looking at how such businesses in developing economies break new ground in a daunting, resource constrained environment. The book examines successful individual entrepreneurs, social relationships, product innovation, processes, systems and markets through cases. It navigates across key theoretical elements including individual initiative-taking, agency, and opportunity contexts. This book will be a useful reference to understanding the dynamics of new ventures in emerging markets and how they fuel social innovation and sustainable development.

Driving Entrepreneurship in Southeast Asia (Hardcover): Vanessa Ratten Driving Entrepreneurship in Southeast Asia (Hardcover)
Vanessa Ratten
R4,001 Discovery Miles 40 010 Ships in 12 - 17 working days

Southeast Asia is one of the most dynamic and entrepreneurial regions in the world. Despite its entrepreneurial nature, the study of entrepreneurship has largely been on North America and Europe. This book showcases the entrepreneurial capabilities that are taking place in Southeast Asia from a digital innovation perspective. The book questions the role of entrepreneurship in the Southeast Asian context. It also provides a historical analysis of how entrepreneurship is influenced by the history of individual Southeast Asian countries. It goes on to examine heritage tourism to explore how entrepreneurship is embedded in cultural and social endeavours, and explores how digital technologies and innovations are leading change in the region's business ecosystems. The book closes by examining the effects of the pandemic from a risk management perspective to show the interrelationship between crisis management and innovation, before highlighting areas for future research. The comprehensive coverage of different countries within Southeast Asia regarding their entrepreneurial initiatives will enrich the existing literature and will be a useful reference to scholars researching entrepreneurship.

Statistical Modelling and Sports Business Analytics (Paperback): Vanessa Ratten, Ted Hayduk Statistical Modelling and Sports Business Analytics (Paperback)
Vanessa Ratten, Ted Hayduk
R1,317 Discovery Miles 13 170 Ships in 12 - 17 working days

This book introduces predictive analytics in sports and discusses the relationship between analytics and algorithms and statistics. It defines sports data to be used and explains why the unique nature of sports would make analytics useful. The book also explains why the proper use of predictive analytics includes knowing what they are incapable of doing as well as the role of predictive analytics in the bigger picture of sports entrepreneurship, innovation, and technology. The book looks at the mathematical foundations that enhance technical knowledge of predictive models and illustrates through practical, insightful cases that will help to empower readers to build and deploy their own analytic methodologies. This book targets readers who already have working knowledge of location, dispersion, and distribution statistics, bivariate relationships (scatter plots and correlation coefficients), and statistical significance testing and is a reliable, well-rounded reference for furthering their knowledge of predictive analytics in sports.

Sport Entrepreneurship - An economic, social and sustainability perspective (Hardcover): Vanessa Ratten Sport Entrepreneurship - An economic, social and sustainability perspective (Hardcover)
Vanessa Ratten
R2,816 Discovery Miles 28 160 Ships in 12 - 17 working days

This book is the first of its kind to focus on the role of economics, social issues and sustainability in terms of sport entrepreneurship, thereby paving the way for both a monetary and social perspective of the subject. Ratten focuses on sport entrepreneurship from multiple levels of analysis including the athlete, manager, fan and company viewpoint, enabling a holistic understanding of how sport entrepreneurship emerges in society and the role it plays in the knowledge economy. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is fundamentally about innovation, competitiveness and futuristic thinking. This exciting work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity. Also examined is the role of the knowledge economy in facilitating the shift from a product orientated to more service and technology oriented sport ecosystem. This edited collection enables a change in the way sport entrepreneurship is currently conceived and looks at how it can migrate towards economic, social and sustainability.

Entrepreneurship in Indonesia - From Artisan and Tourism to Technology-based Business Growth (Hardcover): Vanessa Ratten Entrepreneurship in Indonesia - From Artisan and Tourism to Technology-based Business Growth (Hardcover)
Vanessa Ratten
R4,003 Discovery Miles 40 030 Ships in 12 - 17 working days

Whilst other countries in Asia particularly China and India have been studied in terms of entrepreneurial endeavours, there is a lack of research on Indonesia despite it being amongst the fastest growing economies in the world. Indonesia is also one of the largest recipients of venture capital in Asia. This book looks at the growth of entrepreneurship in Indonesia from artisan and cultural endeavours to an increased awareness of digital and technology-based forms of entrepreneurship. The book examines the distinct cultural heritage of people in Indonesia towards entrepreneurial pursuits and analyses the role family and minority businesses play in the development of entrepreneurial capabilities. It stresses the need to focus on more categories of entrepreneurship in Indonesia such as artisan, tourism and sustainability in order to facilitate the growth of digital-based startups. This book will be amongst the first to explore how Indonesia is leaping ahead of competitors in its quest to be a dominant world power through its entrepreneurial pursuits.

Entrepreneurship, Innovation and Inequality - Exploring Territorial Dynamics and Development (Paperback): Vanessa Ratten, Jose... Entrepreneurship, Innovation and Inequality - Exploring Territorial Dynamics and Development (Paperback)
Vanessa Ratten, Jose Alvarez-Garcia, Maria De La Cruz Del Rio Rama
R1,293 Discovery Miles 12 930 Ships in 12 - 17 working days

This book hopes to stimulate discussion about how entrepreneurship and innovation contribute to growing inequalities in territories. This will help bridge the gap between research and practice on the role of territory dynamics and regional development. The book begins by examining the growing inequality in regions, which has resulted in lagging economic development. The need to shift current economic policy towards spatial inequality through harnessing the innovative capabilities of regions is examined. The book puts forth a case for reversing the inequality that is evident in lagging regions as a way to reinvigorate territories. The book should appeal to researchers, policy makers, business leaders and the general public interested in territorial dynamics and development.

Diversity and Entrepreneurship (Paperback): Vanessa Ratten, Leo Paul Dana Diversity and Entrepreneurship (Paperback)
Vanessa Ratten, Leo Paul Dana
R1,317 Discovery Miles 13 170 Ships in 12 - 17 working days

Whilst there has been an increased interest in minorities and their contribution to society, the literature on minorities and under-represented communities is still weak. This edited volume discusses entrepreneurship in the context of minorities and the role they play in society. The book looks at under-represented communities such as LGBTQ+, disadvantaged, ethnic minority, religious entrepreneurs, medically limited, indigenous, refugees, young/old and other socio-economic segments. It provides a holistic, comprehensive overview of how diversity in entrepreneurship facilitates increased levels of innovation. The book will be amongst the first to take a broad perspective of minority entrepreneurs.

COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Hardcover): Vanessa Ratten COVID-19 and Entrepreneurship - Challenges and Opportunities for Small Business (Hardcover)
Vanessa Ratten
R4,723 Discovery Miles 47 230 Ships in 12 - 17 working days

Amid the COVID-19 pandemic, small businesses are especially vulnerable. This is one of the first books that explicitly examines the linkage between crisis and entrepreneurship with a specific focus on small businesses. The book adopts a holistic approach and outlines strategies that small business owners can utilize as well as business opportunities that are available in these new market conditions. It also provides a comparative analysis of the current and future market conditions to enable a better understanding of how institutional structures can facilitate or hinder growth. The book also goes on to explain why and how creativity and innovation can help to mitigate the impact of such a crisis on business and highlights why business continuity is especially crucial to family-owned businesses. This timely publication will help to guide small business owners and entrepreneurs to maintain business continuity and build up their resilience in a challenging business climate.

Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover): Park Thaichon, Vanessa... Transforming Relationship Marketing - Strategies and Business Models in the Digital Age (Hardcover)
Park Thaichon, Vanessa Ratten
R4,005 Discovery Miles 40 050 Ships in 12 - 17 working days

Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context. The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

Women Entrepreneurship in Family Business (Paperback): Vanessa Ratten, Leo Paul Dana, Veland Ramadani Women Entrepreneurship in Family Business (Paperback)
Vanessa Ratten, Leo Paul Dana, Veland Ramadani
R1,385 Discovery Miles 13 850 Ships in 12 - 17 working days

There has been growing attention placed on the role of female run and managed business in the global economy due to the increasing emphasis on gender equity. Despite the importance of female entrepreneurship, there has only been recently increased research attention devoted to entrepreneurship in the context of female entrepreneurship dynamics. This edited book examines female entrepreneurship and internationalization from both a practical and policy perspective and looks at the role of female entrepreneurship in the global economy.

Tourism Innovation - Technology, Sustainability and Creativity (Hardcover): Vanessa Ratten, Vitor Braga, Maria De La Cruz Del... Tourism Innovation - Technology, Sustainability and Creativity (Hardcover)
Vanessa Ratten, Vitor Braga, Maria De La Cruz Del Rio Rama, Jose Alvarez-Garcia
R4,297 Discovery Miles 42 970 Ships in 12 - 17 working days

Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in tourism through a creativity, sustainability and technology perspective. Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned as innovating in a cost-effi cient manner by taking into account the available resources. Most of the focus on tourism innovation has been on developing countries but it is also used by companies in other locations. This book explores the way in which tourism innovation differs from other types of innovation and offers a creative solution to issues about sustainability and the circular economy. In this vein, it includes chapters addressing issues related to the following but not limited subjects: co-creation in innovation, social issues in innovation, leadership and innovation, forms of innovation, government innovation and innovation research. This book is suitable for tourism industry professionals, researchers and policy experts who are interested in how innovation is embedded in the tourism industry.

Frugal Innovation (Hardcover): Vanessa Ratten Frugal Innovation (Hardcover)
Vanessa Ratten
R4,290 Discovery Miles 42 900 Ships in 12 - 17 working days

This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. This book explains how frugal innovation is different to other types of innovation and how frugal innovation offers a creative solution to issues of sustainability and the circular economy. The book approaches innovation by taking into account the stakeholders and how companies can innovate efficiently in an inclusive manner. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.

Frugal Innovation (Paperback): Vanessa Ratten Frugal Innovation (Paperback)
Vanessa Ratten
R1,262 Discovery Miles 12 620 Ships in 12 - 17 working days

This book discusses the growing use and importance of frugal innovation in society. Frugal innovation looks at innovating in a cost-efficient manner by taking into account available resources. This book explains how frugal innovation is different to other types of innovation and how frugal innovation offers a creative solution to issues of sustainability and the circular economy. The book approaches innovation by taking into account the stakeholders and how companies can innovate efficiently in an inclusive manner. It presents successful cases of companies that have innovated frugally, making the book an engaging read for anyone who is interested to learn more.

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