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This book offers an innovative, unified theoretical model for
better understanding the processes underpinning naming and framing
and the power that words exert over human minds. The volume
integrates theoretical paradigms and empirical insights from across
a broad array of research disciplines, several of which have not
been combined before, and uses this foundation as a point of
departure for introducing its four-layered model of distinct but
connected levels of analysis. Bringing together insights from
cognitive linguistics and psycholinguistics together with
multimodal perspectives, Smith establishes new cross-disciplinary
links, further integrating work from neighbouring fields such as
marketing, health communication, and political communication, that
indicate paths for future research and implications for
communicative ethics. This book will be of particular interest to
students and scholars in multimodality, communication, semiotics,
cognitive psychology, and linguistics, as well as those in related
disciplines such as marketing, political communication, and health
communication.
This book offers an innovative, unified theoretical model for
better understanding the processes underpinning naming and framing
and the power that words exert over human minds. The volume
integrates theoretical paradigms and empirical insights from across
a broad array of research disciplines, several of which have not
been combined before, and uses this foundation as a point of
departure for introducing its four-layered model of distinct but
connected levels of analysis. Bringing together insights from
cognitive linguistics and psycholinguistics together with
multimodal perspectives, Smith establishes new cross-disciplinary
links, further integrating work from neighbouring fields such as
marketing, health communication, and political communication, that
indicate paths for future research and implications for
communicative ethics. This book will be of particular interest to
students and scholars in multimodality, communication, semiotics,
cognitive psychology, and linguistics, as well as those in related
disciplines such as marketing, political communication, and health
communication.
Using the case of food labelling, this book demonstrates that the
line between fair and potentially misleading communication can be
approached in empirical terms, supplementing the predominantly
political and legal deliberations that determine how society deals
with these issues. By first critically reviewing the legal
conception of misleading commercial practices manifest in EU law,
the authors discuss whether and how it can be transposed into
empirically measurable terms. Presenting four complementary
experimental studies targeting recurrent grey-zone scenarios on the
Danish food market, the book illustrates the potential of the
so-called ShopTrip test paradigm which simulates and registers
real-life e-shopping behaviour as it unfolds while yielding new
types of data against which opposing assessments of potential
misleadingness can be matched. The results are discussed in the
light of possible paths of theoretical explanation and implications
for future regulative practices, including companies'
self-regulation.
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