Naming and Framing - Understanding the Power of Words across Disciplines, Domains, and Modalities (Hardcover)

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Studies in Multimodality
Release date:	February 2021
First published:	2021
Authors:	Viktor Smith
Dimensions:	216 x 138 x 16mm (L x W x T)
Format:	Hardcover
Pages:	110
ISBN-13:	978-0-367-50921-7
Categories:	Books > Humanities > General Books > Arts & Architecture > The arts: general issues > General Books > Language & Literature > Language & linguistics > General Books > Language & Literature > Literature: history & criticism > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	0-367-50921-0
Barcode:	9780367509217

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