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This book will be a major resource for all academic researchers and
practitioners interested in issues dealing with the development of
tourism, its potential and challenges, and policy and regulatory
issues in the Central Asian countries of Kazakhstan, Uzbekistan,
Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are
gaining more attention as emerging destinations. There is limited
research that focuses on these countries with respect to their
potential and characteristics as tourism destinations. This book
aims to be an invaluable source for both practitioners and
academicians who are in international marketing and tourism. The
central Asia region (also termed the Silk Road region) as an
emerging destination is ripe for future tourism development. The
region is rich with historical, cultural, and natural beauty that
could provide significant utility to many potential visitors. This
book brings together key writings on this topic in a single
resource.
Understanding the global hotel business is not possible without
paying specific attention to hotel chain management and dynamics.
Chains are big business, approximately 80 percent of hotels
currently being constructed around the world are chain affiliated
and, in 2014, the five largest brands held over a one million
rooms. The high economic importance of the hotel chains and their
global presence justifies the academic research in the field
however, despite this, there is no uniform coverage in the current
body of literature. This Handbook aids in filling the gap by
exploring and critically evaluates the debates, issues and
controversies of all aspects of hotel chains from their nature,
fundamentals of existence and operation, expansion, strategic and
operational aspects of their activities and geographical presence.
It brings together leading specialists from range of disciplinary
backgrounds and regions to provide state-of-the-art theoretical
reflection and empirical research on current issues and future
debates. Each of the five inter-related section explores and
evaluates issues that are of extreme importance to hotel chain
management, focusing on theoretical issues, the expansion of hotel
chains, strategic and operational issues, the view point of the
individual affiliated hotel and finally the current and future
debates in the theory and practice of hotel chain management
arising from globalisation, demographic trends, sustainability, and
new technology development. It provides an invaluable resource for
all those with an interest in hotel management, hospitality,
tourism and business encouraging dialogue across disciplinary
boundaries and areas of study. This is essential reading for
students, researchers and academics of Hospitality as well as those
of Tourism, Marketing, Business and Events Management.
Understanding the global hotel business is not possible without
paying specific attention to hotel chain management and dynamics.
Chains are big business, approximately 80 percent of hotels
currently being constructed around the world are chain affiliated
and, in 2014, the five largest brands held over a one million
rooms. The high economic importance of the hotel chains and their
global presence justifies the academic research in the field
however, despite this, there is no uniform coverage in the current
body of literature. This Handbook aids in filling the gap by
exploring and critically evaluates the debates, issues and
controversies of all aspects of hotel chains from their nature,
fundamentals of existence and operation, expansion, strategic and
operational aspects of their activities and geographical presence.
It brings together leading specialists from range of disciplinary
backgrounds and regions to provide state-of-the-art theoretical
reflection and empirical research on current issues and future
debates. Each of the five inter-related section explores and
evaluates issues that are of extreme importance to hotel chain
management, focusing on theoretical issues, the expansion of hotel
chains, strategic and operational issues, the view point of the
individual affiliated hotel and finally the current and future
debates in the theory and practice of hotel chain management
arising from globalisation, demographic trends, sustainability, and
new technology development. It provides an invaluable resource for
all those with an interest in hotel management, hospitality,
tourism and business encouraging dialogue across disciplinary
boundaries and areas of study. This is essential reading for
students, researchers and academics of Hospitality as well as those
of Tourism, Marketing, Business and Events Management.
This book presents techniques that reflect the vast and varied
experience of the authors. They have produced an array of highly
effective guest satisfaction techniques from which even the most
veteran hoteliers can learn and benefit. With this practical,
easy-to-use book, there is no need to sift through pages of
narratives in order to identify actionable tactics and strategies
that can be applied at the property-level. The book presents one
unique and actionable customer satisfaction technique on each
page-a useful feature for busy managers.
This book will be a major resource for all academic researchers and
practitioners interested in issues dealing with the development of
tourism, its potential and challenges, and policy and regulatory
issues in the Central Asian countries of Kazakhstan, Uzbekistan,
Turkmenistan, Kyrgyzstan, and Tajikistan. These countries are
gaining more attention as emerging destinations. There is limited
research that focuses on these countries with respect to their
potential and characteristics as tourism destinations. This book
aims to be an invaluable source for both practitioners and
academicians who are in international marketing and tourism. The
central Asia region (also termed the Silk Road region) as an
emerging destination is ripe for future tourism development. The
region is rich with historical, cultural, and natural beauty that
could provide significant utility to many potential visitors. This
book brings together key writings on this topic in a single
resource.
Modern consumers are being bombarded with information from every
angle. They can't absorb it all and, consequently, tune-out large
portions of the information. Therefore, in order to gain their full
attention, firms must find ways to surprise them during
transactions. They must spawn mental script deviations for them.
Research indicates that these script deviations can cement their
loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the
Service Sector details how to create a surprise culture in a
service firm. Any owner or manager competing in one of the many
service sectors would benefit from implementing the information
contained within these pages.
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