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Gender After Gender in Consumer Culture: Elisabeth Tissier-Desbordes, Luca M. Visconti Gender After Gender in Consumer Culture
Elisabeth Tissier-Desbordes, Luca M. Visconti
R1,285 Discovery Miles 12 850 Ships in 12 - 17 working days

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

Entrepreneurial Growth in Industrial Districts - Four Italian Cases (Hardcover): Fernando G. Alberti, Salvatore Sciascia,... Entrepreneurial Growth in Industrial Districts - Four Italian Cases (Hardcover)
Fernando G. Alberti, Salvatore Sciascia, Carmine Tripodi, Federico Visconti
R3,277 Discovery Miles 32 770 Ships in 12 - 17 working days

Entrepreneurial Growth in Industrial Districts illustrates that Industrial Districts (ID) have dramatically changed over the past three decades; the Marshallian notion of a cluster of small firms has been vastly transformed by the emergence of rapidly growing firms.This book stems from the contributors' academic and professional experience in the fields of Italian industrial districts, strategic management and entrepreneurship. The authors highlight the need to understand and identify how entrepreneurial growth can be effectively sustained in ID firms. Four case studies (Alessi, Geox, Illycaffe, Luxottica) are then utilized to demonstrate the process of ID firms' growth via the lens of corporate entrepreneurship. This unique book will be highly regarded by undergraduate students and researchers in the fields of entrepreneurship and industrial districts. Practitioners as entrepreneurs and policy makers will also find this book of great interest given the appealing domain of the book 'Made in Italy' and the substantial sections dedicated to case histories.

Blockchain in Digital Healthcare (Hardcover): Malaya Dutta Borah, Roberto Moro Visconti, Ganesh Chandra Deka Blockchain in Digital Healthcare (Hardcover)
Malaya Dutta Borah, Roberto Moro Visconti, Ganesh Chandra Deka
R3,997 Discovery Miles 39 970 Ships in 12 - 17 working days

Features: A systematic and comprehensive understanding of the Block chain technology and the potential in Healthcare. How security and privacy concerns of healthcare data can be addressed using Blockchain Technology. Concept of smart contracts for performing advance level scripting to create a blockchain network for providing a platform for the development of decentralized applications is discussed Chapter on role of blockchain based insurance application using Ethereum/Hyperledger is included Use cases of blockchain for various aspects of drug manufacturing and pharma supply chain..

Evidence-Based Education in the Classroom - Examples From Clinical Disciplines (Paperback): Jennifer Friberg, Colleen Visconti,... Evidence-Based Education in the Classroom - Examples From Clinical Disciplines (Paperback)
Jennifer Friberg, Colleen Visconti, Sarah M. Ginsberg
R2,808 R2,001 Discovery Miles 20 010 Save R807 (29%) Ships in 12 - 17 working days

Evidence-Based Education in the Classroom: Examples From Clinical Disciplines shows educators how to use evidence to inform teaching practices and improve educational outcomes for students in clinically based fields of study. Editors and speech-language pathologists Drs. Jennifer C. Friberg, Colleen F. Visconti, and Sarah M. Ginsberg collaborated with a team of more than 65 expert contributors to share examples of how they have used evidence to inform their course design and delivery. Each chapter is set up as a case study that includes: A description of the teaching/learning context focused on in the chapter A brief review of original data or extant literature being applied A description of how evidence was applied in the teaching/learning context Additional ideas for how evidence could be applied in other teaching/learning contexts across clinical disciplines Additional resources related to the pedagogy described in the case study (e.g., journal articles, books, blogs, websites) Educators in the fields of speech-language pathology, audiology, nursing, social work, sports medicine, medicine, dietetics, dental assisting, physician assisting, radiology technology, psychology, and kinesiology-already familiar with evidence-based practice-will find this resource helpful in implementing evidence-informed approaches to their teaching. While the content in clinical programs is quite different, there are many similarities in how to teach students across such programs. Evidence-Based Education in the Classroom: Examples From Clinical Disciplines highlights these similarities and represents a masterclass in how to practice evidence-based education.

Gender After Gender in Consumer Culture (Hardcover): Elisabeth Tissier-Desbordes, Luca M. Visconti Gender After Gender in Consumer Culture (Hardcover)
Elisabeth Tissier-Desbordes, Luca M. Visconti
R4,135 Discovery Miles 41 350 Ships in 12 - 17 working days

Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person's sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

Astrology & Numerology - The Power Of Birthdays, Numbers, Stars & Their Secrets to Success, Wealth, Relationships, Fortune... Astrology & Numerology - The Power Of Birthdays, Numbers, Stars & Their Secrets to Success, Wealth, Relationships, Fortune Telling & Happiness Revealed (2 in 1 Bundle) (Paperback)
Sofia Visconti
R665 R550 Discovery Miles 5 500 Save R115 (17%) Ships in 10 - 15 working days
The Fluid Environment of the Earth - Atmosphere and Ocean (1st ed. 2023): Guido Visconti The Fluid Environment of the Earth - Atmosphere and Ocean (1st ed. 2023)
Guido Visconti
R4,512 Discovery Miles 45 120 Ships in 10 - 15 working days

The book is conceived at two levels. An introductory one intended for undergraduate and/or environmental studies students and the other (in the appendix) for advanced students (graduate). The book is different from others on the same subject which are either too descriptive or too much specialized. Beside there are large sections on biogeochemistry not usually found in other textbooks. Whenever possible an approach based on entropy considerations is introduced. The book includes a quite classical introduction to the thermodynamics of ocean and atmosphere, then the circulation of the ocean and atmosphere, the connection climate-chemistry with main emphasis on the carbon dioxide problem. The chemistry is also considered in connection with the polluted atmosphere and ocean and  particulate in the atmosphere . A chapter is dedicated to the biogeochemical cycles which are solved both with the integration of a system of equations or matrix algebra. An original chapter is dedicated to sea-atmosphere interactions which includes the monsoons meteorology, hurricanes and the ENSO phenomena. Finally a concise description of the fluid environments in the Solar System is given.

Radiation Protection in Medical Radiography (Paperback, 9th edition): Mary Alice Statkiewicz-Sherer, Paula J. Visconti,... Radiation Protection in Medical Radiography (Paperback, 9th edition)
Mary Alice Statkiewicz-Sherer, Paula J. Visconti, E.Russell Ritenour, Kelli Welch Haynes
R2,405 Discovery Miles 24 050 Ships in 9 - 15 working days

Master the basic principles and techniques of radiation safety! Radiation Protection in Medical Radiography, 9th Edition makes it easy to understand both basic and complex concepts in radiation protection, radiobiology, and radiation physics. Concise, full-color coverage discusses the safe use of ionizing radiation in all imaging modalities, including the effects of radiation on humans at the cellular and systemic levels, regulatory and advisory limits for exposure to radiation, and the implementation of radiation safety practices for patients and personnel. From a team of authors led by radiologic technology educator Mary Alice Statkiewicz Sherer, this text also prepares you for success on the ARRT certification exam and state licensing exams. Clear and concise writing style covers key concepts in radiation protection, biology, and physics in a building-block approach progressing from basic to more complex. Convenient, easy-to-use features make learning easier with chapter outlines and objectives, listing and highlighting of key terms, and bulleted summaries. Full-color illustrations and photos depict important concepts, and tables make information easy to reference. Timely coverage of radiation protection regulations addresses radiation awareness and education efforts across the globe. Chapter summaries and review questions allow you to assess your comprehension and retention of the most important information, with answers on the Evolve companion website. NEW! Updated content reflects the latest ARRT and ASRT curriculum guidelines. NEW! Updated NCRP and ICRP content includes guidelines, regulations, and radiation quantities and units, explaining the effects of low-level ionizing radiation, demonstrating the link between radiation and cancer and other diseases, and providing the regulatory perspective needed for practice.

Tony Visconti: The Autobiography - Bowie, Bolan and the Brooklyn Boy (Paperback): Tony Visconti Tony Visconti: The Autobiography - Bowie, Bolan and the Brooklyn Boy (Paperback)
Tony Visconti; Foreword by Morrissey 1
R318 R259 Discovery Miles 2 590 Save R59 (19%) Ships in 12 - 17 working days

A name synonymous with ground-breaking music, Tony Visconti has worked with the most dynamic and influential names in pop, from T.Rex and Iggy Pop to David Bowie and U2. This is the compelling life story of the man who helped shape music history, and gives a unique, first-hand insight into life in London during the late 1960s and '70s. This memoir takes you on a roller-coaster journey through the glory days of pop music, when men wore sequins and pop could truly rock. Featuring behind-the-scenes stories of big names such as Bowie, Visconti's unique access to the hottest talent, both on stage and off, for over five decades is complemented by unseen photographs from his own personal archive, offering a glimpse at music history that few have witnessed so intimately. Soon after abandoning his native New York to pursue his musical career in the UK, Visconti was soon in the thick of the emerging glam rock movement, launching T.Rex to commercial success and working with the then-unknown David Bowie. Since his fateful move to the land of tea and beer drunk straight from the can, Visconti has worked with such names as T.Rex, Thin Lizzy, Wings, The Boomtown Rats, Marsha Hunt, Procol Harum, and more recently Ziggy Marley, Mercury Rev, the Manic Street Preachers and Morrissey on his acclaimed new album 'Ringleader of the Tormentors'. Even Visconti's personal life betrays an existence utterly immersed in music. Married to first to Siegrid Berman, then to Mary Hopkin and later to May Pang, he counts many of the musicians and producers he has worked with as close friends and is himself a celebrated musician.

Climate, Planetary and Evolutionary Sciences - A Machine-Generated Literature Overview (Paperback, 1st ed. 2021): Guido Visconti Climate, Planetary and Evolutionary Sciences - A Machine-Generated Literature Overview (Paperback, 1st ed. 2021)
Guido Visconti
R3,748 Discovery Miles 37 480 Ships in 10 - 15 working days

This book presents the result of an innovative challenge, to create a systematic literature overview driven by machine-generated content. Questions and related keywords were prepared for the machine to query, discover, collate and structure by Artificial Intelligence (AI) clustering. The AI-based approach seemed especially suitable to provide an innovative perspective as the topics are indeed both complex, interdisciplinary and multidisciplinary, for example, climate, planetary and evolution sciences. Springer Nature has published much on these topics in its journals over the years, so the challenge was for the machine to identify the most relevant content and present it in a structured way that the reader would find useful. The automatically generated literature summaries in this book are intended as a springboard to further discoverability. They are particularly useful to readers with limited time, looking to learn more about the subject quickly and especially if they are new to the topics. Springer Nature seeks to support anyone who needs a fast and effective start in their content discovery journey, from the undergraduate student exploring interdisciplinary content, to Master- or PhD-thesis developing research questions, to the practitioner seeking support materials, this book can serve as an inspiration, to name a few examples. It is important to us as a publisher to make the advances in technology easily accessible to our authors and find new ways of AI-based author services that allow human-machine interaction to generate readable, usable, collated, research content.

Startup Valuation - From Strategic Business Planning to Digital Networking (Paperback, 1st ed. 2021): Roberto Moro Visconti Startup Valuation - From Strategic Business Planning to Digital Networking (Paperback, 1st ed. 2021)
Roberto Moro Visconti
R4,760 Discovery Miles 47 600 Ships in 10 - 15 working days

This book offers a primer on the valuation of startups. Innovative startups are characterized by high growth potential that usually absorbs liquidity. This is unattractive for traditional banks, replaced by other specialized intermediaries such as venture capital or private equity funds, which diversify their portfolio basing their strategies on a multi-year exit. Startups coexist in an evolving ecosystem with established firms, to which they transfer innovativeness, technology, flexibility, and time-to-market speed, contributing to reinvent the business models and receiving from mature firms feedback on the current market features, the existing clients, and their unsatisfied needs. The valuation paradigms represent a central issue for any start-upper seeking external finance, either from family and friends or through a wider professional placement. This book, complemented by practical cases (concerning, for instance, FinTechs, digital platforms, and e-Health applications) offers a guide to practitioners, students, and academics about the trendy valuation patterns of the startups based on their strategic business planning

MicroFinTech - Expanding Financial Inclusion with Cost-Cutting Innovation (Hardcover, 1st ed. 2021): Roberto Moro Visconti MicroFinTech - Expanding Financial Inclusion with Cost-Cutting Innovation (Hardcover, 1st ed. 2021)
Roberto Moro Visconti
R4,246 Discovery Miles 42 460 Ships in 10 - 15 working days

Microfinance is a renowned albeit controversial solution for giving financial access to the unbanked, even if micro-transactions increase costs, limiting outreach potential. The economic and financial sustainability of Microfinance Institutions (MFIs) is a prerequisite for widening a potentially unlimited client base. Automation decreases costs, expanding the outreach potential, and improving transparency and efficiency. Technological solutions range from branchless mobile banking to geo-localization of customers, digital/social networking for group lending, blockchain validation, big data, and artificial intelligence, up to "MicroFinTech" - FinTech applications adapted to microfinance. Of interest to both scholars, students, and professors of financial technology and microfinance, this book examines these trendy solutions comprehensively, going beyond the existing literature and showing potential applications to the traditional sustainability versus outreach trade-off.

Startup Valuation - From Strategic Business Planning to Digital Networking (Hardcover, 1st ed. 2021): Roberto Moro Visconti Startup Valuation - From Strategic Business Planning to Digital Networking (Hardcover, 1st ed. 2021)
Roberto Moro Visconti
R4,787 Discovery Miles 47 870 Ships in 10 - 15 working days

This book offers a primer on the valuation of startups. Innovative startups are characterized by high growth potential that usually absorbs liquidity. This is unattractive for traditional banks, replaced by other specialized intermediaries such as venture capital or private equity funds, which diversify their portfolio basing their strategies on a multi-year exit. Startups coexist in an evolving ecosystem with established firms, to which they transfer innovativeness, technology, flexibility, and time-to-market speed, contributing to reinvent the business models and receiving from mature firms feedback on the current market features, the existing clients, and their unsatisfied needs. The valuation paradigms represent a central issue for any start-upper seeking external finance, either from family and friends or through a wider professional placement. This book, complemented by practical cases (concerning, for instance, FinTechs, digital platforms, and e-Health applications) offers a guide to practitioners, students, and academics about the trendy valuation patterns of the startups based on their strategic business planning

Climate, Planetary and Evolutionary Sciences - A Machine-Generated Literature Overview (Hardcover, 1st ed. 2021): Guido Visconti Climate, Planetary and Evolutionary Sciences - A Machine-Generated Literature Overview (Hardcover, 1st ed. 2021)
Guido Visconti
R4,290 Discovery Miles 42 900 Ships in 10 - 15 working days

This book presents the result of an innovative challenge, to create a systematic literature overview driven by machine-generated content. Questions and related keywords were prepared for the machine to query, discover, collate and structure by Artificial Intelligence (AI) clustering. The AI-based approach seemed especially suitable to provide an innovative perspective as the topics are indeed both complex, interdisciplinary and multidisciplinary, for example, climate, planetary and evolution sciences. Springer Nature has published much on these topics in its journals over the years, so the challenge was for the machine to identify the most relevant content and present it in a structured way that the reader would find useful. The automatically generated literature summaries in this book are intended as a springboard to further discoverability. They are particularly useful to readers with limited time, looking to learn more about the subject quickly and especially if they are new to the topics. Springer Nature seeks to support anyone who needs a fast and effective start in their content discovery journey, from the undergraduate student exploring interdisciplinary content, to Master- or PhD-thesis developing research questions, to the practitioner seeking support materials, this book can serve as an inspiration, to name a few examples. It is important to us as a publisher to make the advances in technology easily accessible to our authors and find new ways of AI-based author services that allow human-machine interaction to generate readable, usable, collated, research content.

The Valuation of Digital Intangibles - Technology, Marketing and Internet (Paperback, 1st ed. 2020): Roberto Moro Visconti The Valuation of Digital Intangibles - Technology, Marketing and Internet (Paperback, 1st ed. 2020)
Roberto Moro Visconti
R3,754 Discovery Miles 37 540 Ships in 10 - 15 working days

This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.

Practice Makes Perfect: Basic Italian, Premium Third Edition (Paperback, 3rd edition): Alessandra Visconti Practice Makes Perfect: Basic Italian, Premium Third Edition (Paperback, 3rd edition)
Alessandra Visconti
R380 R311 Discovery Miles 3 110 Save R69 (18%) Ships in 9 - 15 working days

The go-to beginner-level Italian workbook-now enhanced with additional new recordings The most effective way to learn a new language is to practice, practice, practice. In Practice Makes Perfect: Basic Italian, you'll find that and so much more. Based on the successful approach of the Practice Makes Perfect series, this go-to workbook makes learning the basics a breeze, with easily digested short units (each taking about 15 minutes to complete), crystal-clear explanations of grammar, and a solid grounding in frequently used vocabulary. Supported by the McGraw Hill Language Lab app, Practice Makes Perfect: Basic Italian, Premium Third Edition also offers comprehensive digital support for speaking and listening to conversational Italian. Extensive audio recordings provide the answer key for many exercises, and you'll gain confidence learning common phrases and expressions following the model of native Italian speakers. With the instruction, explanations, and extensive practice you'll find here, you'll learn everything a first-year student needs to know. Short units (3 to 4 pages) provide easy, bite-size lessons, ideal for your busy lifestyle 40 units cover everything a first-year student should know Supported by flashcards and audio recordings, via app NEW: Enhanced with additional audio recordings to improve pronunciation

Problems, Philosophy and Politics of Climate Science (Hardcover, 1st ed. 2018): Guido Visconti Problems, Philosophy and Politics of Climate Science (Hardcover, 1st ed. 2018)
Guido Visconti
R3,945 Discovery Miles 39 450 Ships in 10 - 15 working days

This book is a critical appraisal of the status of the so-called Climate Sciences (CS). These are contributed by many other basic sciences like physics, geology, chemistry and as such employ theoretical and experimental methods. In the last few decades most of the CS have been identified with the global warming problem and numerical models have been used as the main tool for their investigations. The produced predictions can only be partially tested against experimental data and may represent one of the reasons CS are drifting away from the route of the scientific method. On the other hand the study of climate faces many other interesting and mostly unsolved problems (think about ice ages) whose solution could clarify how the climatic system works. As for the global warming, while its existence is largely proved, scientifically it can be solved only with a large experimental effort carried out for a few decades. Problems can arise when not proved hypotheses are adopted as the basis for public policy without the recognition that they may be on shaky ground. The strong interactions of the Global Warming (GW) with the society create another huge problem of political nature for the CS. The book argues that the knowledge gained so far on the specific GW problem is enough for the relevant political decisions to be taken and that Climate Science should resume the study of the climate system with appropriate means and methods. The book introduces the most relevant concepts needed for the discussion in the text or in appropriate appendices and it is directed to the general public with upper undergraduate background. Each chapter closes with a debate between a climate scientist and a humanist to reflect the discussions between climate science and philosophy or climate scientists and society.

Mycotoxins - Detection Methods, Management, Public Health and Agricultural Trade (Hardcover): J. Leslie, Ranajit Bandyopadhyay,... Mycotoxins - Detection Methods, Management, Public Health and Agricultural Trade (Hardcover)
J. Leslie, Ranajit Bandyopadhyay, A. Visconti
R4,037 Discovery Miles 40 370 Ships in 12 - 17 working days

Mycotoxins are produced worldwide by several fungi on a wide range of agricultural commodities and are closely related to human and animal food chains. Examining mycotoxins and their impact from a public health viewpoint, this book provides an overview and introduction to the subject and examines the health, trade and legislation issues involved. Management of mycotoxins is discussed in detail as well as the global problems caused by mycotoxins.

Ta's Red Book - The Life of Wanda Ferragamo (Paperback): Genevra Visconti, Melania Mazzucco Ta's Red Book - The Life of Wanda Ferragamo (Paperback)
Genevra Visconti, Melania Mazzucco
R1,080 R858 Discovery Miles 8 580 Save R222 (21%) Ships in 9 - 15 working days

This volume is being published on the occasion of the exhibition Women in Balance at the Museo Salvatore Ferragamo in Florence. Wanda Miletti Ferragamo, wife of Salvatore Ferragamo, was an extraordinary figure who combined the traditional role of a woman devoted to her home and children with a commitment to work and business. Her individual story triggers profound reflections on how she honoured her husband's memory through her entrepreneurial, cultural, and social choices. These choices allowed her to outline a specific form of family business, which has long been considered a pinnacle of the Italian economy. Her life was characterized by a strong dedication to work, and her role as a pioneering leader at the helm of an innovative company such as Salvatore Ferragamo provides an opportunity to explore and analyze the role of women in the years of Italy's economic miracle, with a focus on issues such as household consumption and the influence of advertising.

Integrated Ground-Based Observing Systems - Applications for Climate, Meteorology, and Civil Protection (Paperback, 2011 ed.):... Integrated Ground-Based Observing Systems - Applications for Climate, Meteorology, and Civil Protection (Paperback, 2011 ed.)
Domenico Cimini, Frank S. 'Marzano, Guido Visconti
R4,494 Discovery Miles 44 940 Ships in 10 - 15 working days

The book is a collection of the lectures delivered during the 7th International Summer School on Atmospheric and Oceanic Sciences (ISSAOS) titled "Integrated Ground-Based Observing Systems Applications for Climate, Meteorology, and Civil Protection". Its aim is to contribute to the scientific understanding of basic concepts and applications of integrated ground-based observing systems. The first part describes the most common instrumentations showing their strengths and limitations. Furthermore, strategic plans for the deployment of an observation site are discussed along with an overview of techniques for integrating heterogeneous data. The second part introduces cutting-edge applications, including assimilation in numerical weather prediction, climate benchmarking, air quality monitoring and meteo/hydrological warnings.

Transport Processes in the Middle Atmosphere (Paperback, 1987 ed.): Rolando Garcia Transport Processes in the Middle Atmosphere (Paperback, 1987 ed.)
Rolando Garcia; Edited by Guido Visconti
R1,620 Discovery Miles 16 200 Ships in 10 - 15 working days

The NATO Advanced Research Workshop on "Transport Processes in the Middle Atmosphere" was held in Erice, Sicily, from November 23 through November 27, 1986. In addition to NATO, the workshop was supported by the International School of Atmospheric Physics of the Ettore Majorana Center for Scientific Culture, and by the National Research Council of Italy. The Organizing Committee was fortunate to enlist the participation of many of the experts in the field, and this book is an account of their contributions. In order to expedite publication and keep the results "as fresh as possible," it was decided to forego formal review of the papers; instead, the authors were asked to solicit internal reviews from their colleagues. Further, each paper was thoroughly discussed and criticized during the meeting, and those discussions have been taken into account in the preparation of the final version of the manuscripts. Occasional short presentations were made by some of the Workshop participants who wished to provide information complementary to that given in the invited talks. These presentations are not included in this book, which contains only the invited papers. The book is organized into five chapters corresponding to the different topics cov ered by the Workshop. The first two chapters contain general reviews of the dynamical climatology of the middle atmosphere and of the growing body of data available on the dis tribution of chemical constituents."

Marketing Management - A Cultural Perspective (Hardcover, 2nd edition): Luca M. Visconti, Lisa Penaloza, Nil Toulouse Marketing Management - A Cultural Perspective (Hardcover, 2nd edition)
Luca M. Visconti, Lisa Penaloza, Nil Toulouse
R4,044 Discovery Miles 40 440 Ships in 12 - 17 working days

Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic marketing management. In making these cultural concepts and frameworks accessible and in discussing how to use them, this edited textbook goes beyond the identification of historical, sociocultural, and political factors impinging upon consumer cultures and their effects on market outcomes. This fully updated and restructured new edition provides two new introductory chapters on culture and marketing practice and improved pedagogy, to give a deeper understanding of how culture pervades consumption and marketing phenomena; the way market meanings are made, circulated, and negotiated; and the environmental, ethical, experiential, social, and symbolic implications of consumption and marketing. The authors highlight the benefits that managers can reap from applying interpretive cultural approaches across the realm of strategic marketing activities including: market segmentation, product and brand positioning, market research, pricing, product development, advertising, and retail distribution. Global contributions are grounded in the authors' primary research with a range of companies including Cadbury's Flake, Dior, Dove, General Motors, HOM, Hummer, Kjaer Group, Le Bon Coin, Mama Shelter, Mecca Cola, Prada, SignBank, and the Twilight community. This edited volume, which compiles the work of 58 scholars from 14 countries, delivers a truly innovative, multinationally focused marketing management textbook. Marketing Management: A Cultural Perspective is a timely and relevant learning resource for marketing students, lecturers, and managers across the world.

The Mount Pinatubo Eruption - Effects on the Atmosphere and Climate (Paperback, Softcover reprint of the original 1st ed.... The Mount Pinatubo Eruption - Effects on the Atmosphere and Climate (Paperback, Softcover reprint of the original 1st ed. 1996)
Giorgio Fiocco, Daniele Fu'a, Guido Visconti
R2,966 Discovery Miles 29 660 Ships in 10 - 15 working days

The NATO Advanced Research Workshop on "The Effects of the Mt. Pinatubo Erup tion on the Atmosphere and Climate" was held in Rome, September 26-30, 1994. In addition to NATO, the workshop was supported by Accademia Nazionale dei Lincei. The Organizing Committee was fortunate to enlist the participation of many of the experts in the field, and this book is an account of their contributions. The eruption of Mt. Pinatubo in June 1991 was readily recognized as one of the major eruptions of the century. In a sense it was the global experiment the atmospheric scientific community was waiting for to assess theories developed on ozone depletion and greenhouse warming. In September of that same year the launching of the UARS satellite added a new tool for observers all around the world. Three years later was a good time to convene a NATO Workshop to sum up what had been measured and theorized about the effects of the eruption. This book is divided in four chapters which cover respectively: the characterization of the aerosol cloud, the measured or simulated effects on temperature, on ozone and on climate.

Remote Sensing of Atmosphere and Ocean from Space: Models, Instruments and Techniques (Paperback, 1st ed. Softcover of orig.... Remote Sensing of Atmosphere and Ocean from Space: Models, Instruments and Techniques (Paperback, 1st ed. Softcover of orig. ed. 2003)
Frank S. 'Marzano, Guido Visconti
R5,241 Discovery Miles 52 410 Ships in 10 - 15 working days

This book is a collection of the lectures, held at the International Summer School ISSAOS-2000 in L'Aquila (Italy), given by invited lecturers coming from both Europe and the USA. The goal of the book is to provide a broad panorama of spaceborne remote sensing techniques, at both microwave and visible-infrared bands and by both active and passive sensors, for the retrieval of atmospheric and oceanic parameters. A significant emphasis is given to the physical modeling background, instrument potential and limitations, inversion methods and applications. Topics on international remote sensing programs and assimilation techniques into numerical weather forecast models are also touched.

The main purpose of the book is to offer to young scientists, Ph.D. or equivalent students, and to all who would like to have a broad-spectrum understanding of spaceborne remote sensing capabilities, introductory material to each remote sensing topic written by the most qualified experts in the field.

Hydrological Modelling and the Water Cycle - Coupling the Atmospheric and Hydrological Models (Hardcover, 1st Corrected ed.... Hydrological Modelling and the Water Cycle - Coupling the Atmospheric and Hydrological Models (Hardcover, 1st Corrected ed. 2008, Corr. 2nd printing 2008)
Soroosh Sorooshian, Kuo-Lin Hsu, Erika Coppola, Barbara Tomassetti, Marco Verdecchia, …
R5,806 Discovery Miles 58 060 Ships in 10 - 15 working days

This volume is a collection of a selected number of articles based on presentations at the 2005 L'Aquila (Italy) Summer School on the topic of "Hydrologic Modeling and Water Cycle: Coupling of the Atmosphere and Hydrological Models". The p- mary focus of this volume is on hydrologic modeling and their data requirements, especially precipitation. As the eld of hydrologic modeling is experiencing rapid development and transition to application of distributed models, many challenges including overcoming the requirements of compatible observations of inputs and outputs must be addressed. A number of papers address the recent advances in the State-of-the-art distributed precipitation estimation from satellites. A number of articles address the issues related to the data merging and use of geo-statistical techniques for addressing data limitations at spatial resolutions to capture the h- erogeneity of physical processes. The participants at the School came from diverse backgrounds and the level of - terest and active involvement in the discussions clearly demonstrated the importance the scienti c community places on challenges related to the coupling of atmospheric and hydrologic models. Along with my colleagues Dr. Erika Coppola and Dr. Kuolin Hsu, co-directors of the School, we greatly appreciate the invited lectures and all the participants. The members of the local organizing committee, Drs Barbara Tomassetti; Marco Verdecchia and Guido Visconti were instrumental in the success of the school and their contributions, both scienti cally and organizationally are much appreciated.

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R16 Discovery Miles 160
Roald Dahl's The Witches
Anne Hathaway, Octavia Spencer, … DVD  (1)
R137 Discovery Miles 1 370
Bestway Focus Goggles (7 yrs+)(3…
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R35 Discovery Miles 350
Boucheron Quatre Eau De Parfum Spray…
R1,825 Discovery Miles 18 250

 

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