|
Showing 1 - 11 of
11 matches in All Departments
Originally published in 1992 this book charts the global
restructuring of telecommunications industries away from the
monopoly structures of the past towards increased competition,
deregulation and privatization. The book's authors are
international policy-makers and scholars, who examine the
regulatory environment within a theoretical and historical context.
The book looks at the roots of regulatory and legislative changes
by discussing individually the countries at the forefront of the
revolution: the UK, France, Germany, Japan and the United States.
It examines the impact of new technology for consequences of change
in trade and government policies.
The Future of the Mass Audience focuses on how the changing
technology and economics of the mass media in postindustrial
society will influence public communication. It summarizes the
results of a five-year study conducted in cooperation with the
senior corporate planners at ABC, CBS, NBC, Time Warner, The New
York Times, and the Washington Post. The central question is
whether the new electronic media and the use of personal computers
in the communication process will lead to a fragmentation or
"demassification" of the mass audience. This study demonstrates,
contrary to the opinion of some analysts, that the movement toward
fragmentation and specialization will be modest and that the
national media and common political culture will remain robust. W.
Russell Neuman, directs the Communications Research Group of MIT's
Media Laboratory. He has published widely and among his recent
books are The Paradox of Mass Politics (1986) and the The
Telecommunications Revolution (1991). Prior to teaching at MIT he
held posts at Yale University and University of California,
Berkeley.
Although the rational choice approach toward political behavior has
been severely criticized, its adherents claim that competing models
have failed to offer a more scientific model of political
decisionmaking. This measured but provocative book offers precisely
that: an alternative way of understanding political behavior based
on cognitive research.
The authors draw on research in neuroscience, physiology, and
experimental psychology to conceptualize habit and reason as two
mental states that interact in a delicate, highly functional
balance controlled by emotion. Applying this approach to more than
fifteen years of election results, they shed light on a wide range
of political behavior, including party identification, symbolic
politics, and negative campaigning.
Remarkably accessible, "Affective Intelligence and Political
Judgment" urges social scientists to move beyond the idealistic
notion of the purely rational citizen to form a more complete,
realistic model that includes the emotional side of human judgment.
The Future of the Mass Audience focuses on how the changing
technology and economics of the mass media in postindustrial
society will influence public communication. It summarizes the
results of a five-year study conducted in cooperation with the
senior corporate planners at ABC, CBS, NBC, Time Warner, The New
York Times, and the Washington Post. The central question is
whether the new electronic media and the use of personal computers
in the communication process will lead to a fragmentation or
"demassification" of the mass audience. This study demonstrates,
contrary to the opinion of some analysts, that the movement toward
fragmentation and specialization will be modest and that the
national media and common political culture will remain robust. W.
Russell Neuman, directs the Communications Research Group of MIT's
Media Laboratory. He has published widely and among his recent
books are The Paradox of Mass Politics (1986) and the The
Telecommunications Revolution (1991). Prior to teaching at MIT he
held posts at Yale University and University of California,
Berkeley.
Originally published in 1992 this book charts the global
restructuring of telecommunications industries away from the
monopoly structures of the past towards increased competition,
deregulation and privatization. The book's authors are
international policy-makers and scholars, who examine the
regulatory environment within a theoretical and historical context.
The book looks at the roots of regulatory and legislative changes
by discussing individually the countries at the forefront of the
revolution: the UK, France, Germany, Japan and the United States.
It examines the impact of new technology for consequences of change
in trade and government policies.
Photo opportunities, ten-second sound bites, talking heads and
celebrity anchors: so the world is explained daily to millions of
Americans. The result, according to the experts, is an ignorant
public, helpless targets of a one-way flow of carefully filtered
and orchestrated communication. "Common Knowledge" shatters this
pervasive myth. Reporting on a ground-breaking study, the authors
reveal that our shared knowledge and evolving political beliefs are
determined largely by how we actively reinterpret the images,
fragments, and signals we find in the mass media.
For their study, the authors analyzed coverage of 150 television
and newspaper stories on five prominent issues--drugs, AIDS, South
African apartheid, the Strategic Defense Initiative, and the stock
market crash of October 1987. They tested audience responses of
more than 1,600 people, and conducted in-depth interviews with a
select sample. What emerges is a surprisingly complex picture of
people actively and critically interpreting the news, making sense
of even the most abstract issues in terms of their own lives, and
finding political meaning in a sophisticated interplay of message,
medium, and firsthand experience.
At every turn, "Common Knowledge" refutes conventional wisdom. It
shows that television is far more effective at raising the saliency
of issues and promoting learning than is generally assumed; it also
undermines the assumed causal connection between newspaper reading
and higher levels of political knowledge. Finally, this book gives
a deeply responsible and thoroughly fascinating account of how the
news is conveyed to us, and how we in turn convey it to others,
making meaning of at once so much and solittle. For anyone who
makes the news--or tries to make anything of it--"Common Knowledge"
promises uncommon wisdom.
Passion and emotion run deep in politics, but researchers have only
recently begun to study how they influence our political thinking.
Contending that the long-standing neglect of such feelings has left
unfortunate gaps in our understanding of political behavior, "The
Affect Effect" fills the void by providing a comprehensive overview
of current research on emotion in politics and where it is likely
to lead.
In sixteen seamlessly integrated essays, thirty top scholars
approach this topic from a broad array of angles that address four
major themes. The first section outlines the philosophical and
neuroscientific foundations of emotion in politics, while the
second focuses on how emotions function within and among
individuals. The final two sections branch out to explore how
politics work at the societal level and suggest the next steps in
modeling, research, and political activity itself. Opening up new
paths of inquiry in an exciting new field, this volume will appeal
not only to scholars of American politics and political behavior,
but also to anyone interested in political psychology and
sociology.
The Digital Difference examines how the transition from the
industrial-era media of one-way publishing and broadcasting to the
two-way digital era of online search and social media has affected
the dynamics of public life. In the digital age, fundamental
beliefs about privacy and identity are subject to change, as is the
formal legal basis of freedom of expression. Will it be possible to
maintain a vibrant and open marketplace of ideas? In W. Russell
Neuman's analysis, the marketplace metaphor does not signal that
money buys influence, but rather just the opposite-that the digital
commons must be open to all ideas so that the most powerful ideas
win public attention on their merits rather than on the
taken-for-granted authority of their authorship. "Well-documented,
methodical, provocative, and clear, The Digital Difference deserves
a prominent place in communication proseminars and graduate courses
in research methods because of its reorientation of media effects
research and its application to media policy making." -John P.
Ferre, Journalism and Mass Communication Quarterly
Although the rational choice approach toward political behavior has
been severely criticized, its adherents claim that competing models
have failed to offer a more scientific model of political
decisionmaking. This measured but provocative book offers precisely
that: an alternative way of understanding political behavior based
on cognitive research.
The authors draw on research in neuroscience, physiology, and
experimental psychology to conceptualize habit and reason as two
mental states that interact in a delicate, highly functional
balance controlled by emotion. Applying this approach to more than
fifteen years of election results, they shed light on a wide range
of political behavior, including party identification, symbolic
politics, and negative campaigning.
Remarkably accessible, "Affective Intelligence and Political
Judgment" urges social scientists to move beyond the idealistic
notion of the purely rational citizen to form a more complete,
realistic model that includes the emotional side of human judgment.
A central current in the history of democratic politics is the
tensions between the political culture of an informed citizenry and
the potentially antidemocratic impulses of the larger mass of
individuals who are only marginally involved in the political
world. Given the public's low level of political interest and
knowledge, it is paradoxical that the democratic system works at
all. In The Paradox of Mass Politics W. Russell Neuman analyzes the
major election surveys in the United States for the period
1948-1980 and develops for each a central index of political
sophistication based on measures of political interest, knowledge,
and style of political conceptualization. Taking a fresh look at
the dramatic findings of public apathy and ignorance, he probes the
process by which citizens acquire political knowledge and the
impact of their knowledge on voting behavior. The book challenges
the commonly held view that politically oriented college-educated
individuals have a sophisticated grasp of the fundamental political
issues of the day and do not rely heavily on vague political
symbolism and party identification in their electoral calculus. In
their expression of political opinions and in the stability and
coherence of those opinions over time, the more knowledgeable half
of the population, Neuman concludes, is almost indistinguishable
from the other half. This is, in effect, a second paradox closely
related to the first. In an attempt to resolve a major and
persisting paradox of political theory, Neuman develops a model of
three publics, which more accurately portrays the distribution of
political knowledge and behavior in the mass population. He
identifies a stratum of apoliticals, a large middle mass, and a
politically sophisticated elite. The elite is so small (less than 5
percent) that the beliefs and behavior of its member are lost in
the large random samples of national election surveys, but so
active and articulate that its views are often equated with public
opinion at large by the powers in Washington. The key to the
paradox of mass politics is the activity of this tiny stratum of
persons who follow political issues with care and expertise. This
book is essential reading for concerned students of American
politics, sociology, public opinion, and mass communication.
|
You may like...
Loot
Nadine Gordimer
Paperback
(2)
R383
R318
Discovery Miles 3 180
|