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"... an important intervention in the conversation around social
and ecological sustainability that draws on both micromarketing and
macromarketing scholarship to help the reader understand the
challenges with illustrations from insightful cases both from
emerging and developed economies. This compilation should be
essential reading for the discerning student of sustainable
consumption and production." -- Professor Pierre McDonagh,
Associate Editor, Journal of Macromarketing (USA); Professor of
Critical Marketing & Society, University of Bath, UK Experts in
the field of economics, management science, and particularly in the
marketing domain have always been interested in and acknowledged
the importance of sustaining profitable businesses while
incorporating societal and environmental concerns; however, the
level of existing literature and availability of teaching cases
reflect a dearth of real case studies, especially those focused on
marketing for social good. This book of actual case studies will
address that need. In addition, this book is important and timely
in providing a case book for instructors (those in both industry
and academia) to help them in teaching and training the next
generation of leaders through corporate training and universities.
Currently, marketing for social good is increasingly becoming a
part of most curriculums under the umbrella of different titles,
such as social marketing, green marketing, and sustainability
marketing. The relevance of these studies is increasing across the
globe. This book is composed of long and short real cases with
varying complexity in different sectors. This case book will also
cover some review articles for an overview of the recent
developments in the study area. With these case studies,
collections of questions, teaching materials, and real-life
marketing scenarios, this book offers a unique source of knowledge
to marketing professionals, students, and educators across the
world. The main objective of this case book is to understand the
applicability of marketing science (marketing for social good
context, such as social marketing and sustainability marketing) in
internet marketing related to e-buying behavior and e-WOM. In
addition, it illustrates the various types of existing marketing
practices that are relevant from both theoretical and practical
points of view in this electronic era, as well as discussing other
non-electronic marketing practices and focusing on consumer buying
behavior. As a result, marketing managers can treat their customers
according to their desired value. This book particularly explores
the possibilities and advantages created by social marketing and
sustainability marketing through the presentation of thorough
review articles and case studies. This case book helps corporate
training centers and universities with compact teaching reference
materials in their relevant courses.
Part of a mini-series of Focus books on COVID-19 in Malaysia, the
chapters in this book address the pandemic's impact on business and
the economy in Malaysia. Covering a range of challenges and
opportunities for business and the economy over a year-long period,
starting from Malaysia's first pandemic lockdown in March 2020 to
the state of the country as of May 1, 2021, the contributors
highlight the impact of the pandemic on the Malaysian business and
economy and how Malaysians are finding ways to adapt and rise above
adversity. They illustrate how the pandemic has affected businesses
and anticipate the prospects for the Malaysian economy going
forward. This is also an opportunity to witness how researchers
from multiple disciplines can join forces during challenging times
to deliver insightful research with impact. More importantly, there
are many lessons to be learned from the successes and failures in
responding to the pandemic in this developing Southeast Asian
economy. A fascinating read for individuals with an interest in
crisis adaptation in non-Western contexts, especially those with a
particular interest in Malaysia or Southeast Asia more generally.
Marketing and management processes across industries can be very
similar, but contexts vary where political intervention, public
interest and local sustainability are involved. The rural business
setting is especially intricate due to the assortment of different
business opportunities, ranging from traditional agriculture, to
tourism enterprise and even high-tech business. This important new
textbook on the subject: - Examines key issues affecting rural
enterprise and tourism - Explores the breadth of rural enterprise
management and marketing across both developed and developing
economies - Discusses strategies for business growth within a rural
setting, such as knowledge development, proper planning and
innovation - Uses a mix of case studies and theoretical content
specifically selected to appeal to both student and practitioner
readers Including pedagogical features and full colour throughout,
this new textbook provides an engaging and thought-provoking
resource for students and practitioners of tourism, rural business
and related industries.
Marketing and management processes across industries can be very
similar, but contexts vary where political intervention, public
interest and local sustainability are involved. The rural business
setting is especially intricate due to the assortment of different
business opportunities, ranging from traditional agriculture, to
tourism enterprise and even high-tech business. This important new
textbook on the subject: - Examines key issues affecting rural
enterprise and tourism - Explores the breadth of rural enterprise
management and marketing across both developed and developing
economies - Discusses strategies for business growth within a rural
setting, such as knowledge development, proper planning and
innovation - Uses a mix of case studies and theoretical content
specifically selected to appeal to both student and practitioner
readers Including pedagogical features and full colour throughout,
this new textbook provides an engaging and thought-provoking
resource for students and practitioners of tourism, rural business
and related industries.
Scholarly Research Paper from the year 2009 in the subject
Communications - Public Relations, Advertising, Marketing, Social
Media, grade: 1, Monash University Malaysia, Sunway Campus,
language: English, comment: High Distinction, abstract: This book
presents a new innovative version of menstrual pads - Panty Pad,
and illustrates how it can be marketed in Japan. The rationale
behind this innovative invention is to provide superior customer
value in terms of convenience, comfort, fashion, and economical
pricing. Panty Pad is a product in which a menstrual pad is sewn
intact onto a soft cotton long-lasting disposable panty. The design
of this offering is in a low cut cutting which aims to keep the
panty unseen even though the user is wearing a low-cut pants or
skirt. In addition, there would be some fragrance in the pad to
prevent any bad odour from long-hour wearing. The first half of
this book presents an in-depth and extensive environmental analysis
of Japan including any possible impact of the current financial
crisis as groundwork for marketing menstrual pads. Accordingly,
analyses presented in the first half of this book would focus on
how attractive are the economic environment, cultural environment,
and political and legal environment of Japan in providing a
marketing opportunity success for Panty Pad. This analysis would
also account for any potential impact of the current financial
crisis towards Panty Pad's sustainable competitiveness in the
Japanese market.
Document from the year 2012 in the subject Statistics, grade: -,
Monash University Malaysia, Sunway Campus, language: English,
comment: Please reference this publication as: Lim, W.M. and Ting,
D.H. (2012). Research methodology: a toolkit of sampling and data
analysis techniques for quantitative research. GRIN Publishing:
Munich, Germany., abstract: Selecting appropriate sampling methods
and data analysis techniques for a research study is generally
accepted by all researchers in the academia as an imperative
component of the research methodology. However, researchers may be
encountered with dilemmas when it comes to choosing the most
suitable combination of methods to obtain a randomize sample and
the best data analysis techniques which are able to project the
true state of affairs of the researched phenomenon. This book
features a wide range of sampling and data analysis techniques
which have been proven to be effectively useful in guiding
researchers in the adoption of the most appropriate sampling and
data analysis techniques which are in line to accomplish the
established research objectives.
Scholarly Research Paper from the year 2009 in the subject Business
economics - Marketing, Corporate Communication, CRM, Market
Research, Social Media, grade: High Distinction, Monash University
Malaysia, Sunway Campus, course: Marketing Planning and
Implementation, language: English, abstract: This marketing plan
was formulated by the SL3 marketing consultation team for Anakku
Baby Connection Sdn Bhd as part of MKW3121 Marketing Planning and
Implementation (Monash University). The marketing plan provides an
avenue for Anakku to revitalise the growth of Next to Nature (N2N)
in an attempt to achieve a continuous brand growth and market share
expansion as well as reassuring its target market's belief of its
unique and renowned brand name.
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