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The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies
This book is aimed at all involved in the study and practice of labour law, including non-law students and practitioners. A Practical Guide to Labour Law is aimed at and can fruitfully be used by all involved in the study and practice of Labour Law. For non-legal students this book should suffice as a primary source for their studies; the studying of decided cases will not only be interesting, but will also improve their insight.
On a freezing winter’s night, a few hours before dawn on 12 May 1969, security police stormed the Soweto home of Winnie Mandela and detained her in the presence of her two young daughters, then aged eight and ten. Rounded up in a group of other anti-apartheid activists under Section 6 of the Terrorism Act, designed for the security police to hold and interrogate people for as long as they wanted, she was taken away. This was the start for Winnie Mandela of a 491-day period of detention and two trials. Forty-one years after her release on 14 September 1970, Greta Soggot, the widow of David Soggot, one of Winnie Mandela’s advocates during the 1969/1970 trials, handed her a stack of papers that included a journal and notes that she had written in detention. 491 Days: Prisoner number 1323/69 shares with the world Winnie Mandela’s moving and compelling journal as well as some of the letters written between affected parties at the time. Readers gain insight into the brutality she experienced, her depths of despair as well as her resilience and defiance under extreme pressure. This book was co-edited by Swati Dlamini and Sahm Venter with the support of the Nelson Mandela Foundation.
People and their effective management are key to sustainable organisations. The authors of Human Resource Management, now in its fifth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people. The book has a sound theoretical base, which includes a wide range of topics from areas such as the human resource management function, strategic human resource management, organisational behaviour, leadership, labour legislation and labour relations. Key features include:
The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology. This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.
"Hollis's writing is beautifully blunt, and she humbly thanks her fans for her success. Her actionable ideas and captivating voice will encourage women to believe in themselves." - Publisher's Weekly (starred review) "I believe we can change the world. But first, we've got to stop living in fear of being judged for who we are." Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they're afraid of embarrassment, of falling short of perfection, of not being enough. In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people--whether as wife, mother, daughter, or employee--instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.
Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.
Covid-19 has upended the world of work and the need to think differently, plan differently and execute differently is paramount for today’s organisations. Added to this, African countries in general and South Africa in particular are faced with other challenges – infrastructure, corruption, service delivery and an uncertain political environment. Business is increasingly confronted with challenges from external environmental forces and the internal nuances of the southern African context. Our environment is characterised by volatility, uncertainty, complexity and ambiguity, and strategy is of the utmost importance for any organisation to survive and thrive. Strategic management explains the principles and application of the strategic management process that are vital for sustaining successful organisations. This fifth edition of Strategic management emphasises various relevant and topical strategic challenges (such as corporate governance) and appropriate southern African examples and case studies are used throughout the text to illustrate the latest trends and to support the theory. A cohesion case study of Shoprite Checkers and its strategic choices (such as the Sixty60 concept) runs throughout this book. Key terms, summary questions and answers, relevant websites and recommended reading lists are also provided. Strategic management: Southern African concepts and cases will be invaluable not only to students of business management, but also to organisations, from corporate organisations with management training programmes to small business ventures struggling to hold their ground in a competitive environment.
Technological advances, an increasingly globalized workforce and seismic global events mean that change is a constant feature of business life today. The consequences of not managing change effectively can be devastating for businesses. How can managers deal with change brought about by unpredictable events? How can they embrace change and communicate its benefits to stakeholders? How can organizations ensure the ongoing success of change? John Hayes's bestselling textbook equips you with the practical tools and academic knowledge to tackle these questions and many more. Offering unrivalled breadth, it will guide you clearly through all stages of the change process, from recognizing the need for change to ensuring its successful implementation. Its unique underpinning framework, based on a process model of change, will help you to view change as purposeful and ordered, rather than something chaotic and unmanageable. This sixth edition covers all of the key theories, tools and techniques of organizational change, and offers everything you need to know about organizational change today:
This book aims to give insight into managing people in organisations. It emphasises the value of people and does not treat them as merely another organisational resource. It recognises that people are central to the organisation’s success but also appreciates that the dignity and rights of employees should be respected and their well-being promoted. Furthermore, the management of people is positioned as a partnership between:
A Manifesto For Social Change is the third of a three-volume series that started seven years ago investigating the causes of our country’s – and the continent’s – development obstacles. Architects of Poverty: Why African Capitalism Needs Changing (2009) set out to explain what role African elites played in creating and promoting their fellow Africans’ misery. Advocates for Change: How to Overcome Africa’s Challenges (2011) set out to show that there were short-term to medium-term solutions to many of Africa’s and South Africa’s problems, from agriculture to healthcare, if only the powers that be would take note. And now, more than 20 years after the advent of democracy, we have A Manifesto For Social Change: How To Save South Africa, the conclusion in the ‘trilogy’. This book started its life as Gridlocked, but through the process of research undertaken by Moeletsi and Nobantu it has evolved into a different project, a manifesto that identifies some of South Africa’s key problems and what is required to change the country’s downward trajectory.
This revised edition has three comprehensive chapters on Environmental Health. Vlok’s Community Health remains the ideal accompaniment for health professionals working in the community. Building on the reputation of Manual of Community Nursing and Communicable Diseases, Vlok’s Community Health is relevant for the Community Health Professional under the Re-engineered Primary Healthcare System. Topics covered include Public Health, the National Health Insurance and Community Oriented Primary Care, as well as care of the individual throughout the lifespan. This well-written text places emphasis on practical application of theoretical concepts. The practical aspects extend to the chapters on Managing the Community Clinic and Caring for the Disabled at Home, which contain informative examples and suggestions. Social aspects have not been overlooked and appropriate chapters on Family Pathologies, Intimate Partner Violence and Cultural World Views have been included.
Teaching Science: Foundation to Senior Phase connects theory to practice through in-depth scientific investigations. Part 1 focuses on the theoretical knowledge of teaching natural sciences from Foundation Phase through to the Intermediate and Senior Phases, with an array of activities for pre-service teachers to practise. Part 2 includes five experiments: each covers multiple learning areas, is adjustable for older and younger learners, and clearly links back to the theory in Part 1.
Teaching in South African Schools was written in response to the “2000 Norms and Standards for Educators” Policy. The book is aimed at subject specialists and developers of educators and practicing teachers. It deals with the educator's role as a leader, administrator and manager. Information and guidelines concerning the following competencies related to these roles can be found in this publication: understanding the South African education system (the structure, organisation and functioning); understanding the macro-, meso-, micro- and individual levels of education management; understanding the role of teacher representation, teacher unions and the South African Council for Educators - and much, much more.
This book deals with the core aspects of intellectual property law and covers developing aspects drawing attention internationally and locally. This work offers a systematic and comprehensive insight into all the mainstream aspects of intellectual property protection. Local and international instruments are examined and balanced against human rights in general and more specifically the rights enshrined in the South African Bill of Rights.
Accounting is a system of gathering, analysing, recording, reporting, and interpreting financial information to make informed business decisions. The accounting discipline is continually changing in response to the external environment and is both stimulating and farreaching. Basic accounting for non-accountants is an introductory text covering financial accounting, cost and management accounting, and financial management. Basic accounting for non-accountants teaches students financial literacy, a skill that will benefit them in both their personal and professional lives. It includes comprehensive illustrative examples that are easy to understand, with self-test questions and solutions to ensure that concepts are internalised before attempting the end-of-chapter exercises. Contents have been updated in accordance with the relevant accounting standards and accounting environment, and additional end-of-chapter exercises have been provided to ensure that students have sufficient practice to reinforce accounting concepts.
This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.
This is the updated 11th edition of the South African classic textbook, Primary Clinical Care Manual, which has been updated in every respect to meet the educational requirements of current nursing students. Changes made to the Department of Health Standard Treatment Guidelines and Essential Medicines List, and in response to the COVID-19 pandemic, are included in the manual and, as ever, the book has all the current information needed by students for primary health care in South Africa. Several chapters have been extensively rewritten and updated:
Numerous medicine and dosage changes have been made in accordance with Department of Health (DOH) recommendations. This edition includes the 2018 edition of the Department of Health Primary Care Standard Treatment Guidelines (STGs) and Essential Medicines List (EML). It also includes information obtained from the Hospital Level STGs and EML.
Workplace incidents and accidents affect businesses long after the incidents occur. The interruption of business activities and running equipment results in financial loss. Injuries suffered by people damage a business’s image and competitive edge, and demotivate employees. By approaching safety risks in a measured, responsible manner, safety professionals and business owners can mitigate the occurrence of incidents and prevent them from happening in the workplace.
This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success. It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context. This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.
What is the aim of education in the 21" century? Is it to search for truth, to improve the human condition, or to bolster a country's economy and meet the workforce needs of the state? Or should the aim of education be focused on social, academic, cultural, and intellectual development so that young people can grow up to be engaged and critical citizens? These very searching questions - questions about the nature of education - are the concern of an area of philosophy, namely, philosophy of education. In the 3rd edition of Philosophy of Education Today: An Introduction, the authors, in their exploration of the various responses provided by different philosophies of education to these questions, have included posthumanism in the corpus of philosophies of education which influence education and the way that education is understood. The interactive nature of the text encourages readers to reflect critically on the various philosophies of education discussed and to come to an understanding of what education might mean to both them and their community.
Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book
Can racism and intimacy co-exist? Can love and friendship form and flourish across South Africa’s imposed colour lines? Who better to engage on the subject of hazardous liaisons than the students with whom Jonathan Jansen served over seven years as Vice Chancellor of the University of the Free State. The context is the University campus in Bloemfontein, the City of Roses, the Mississippi of South Africa. Rural, agricultural, insular, religious and conservative, this is not a place for breaking out. But over the years, Jansen observed shifts in campus life and noticed more and more openly interracial friendships and couples, and he began having conversations with these students with burning questions in mind. Ten interracial couples tell their stories of love and friendship in their own words, with no social theories imposed on their meanings, but instead a focus on how these students experience the world of interracial relationships, and how flawed, outdated laws and customs set limits on human relationships, and the long shadow they cast on learning, living and loving on university campuses to this day.
Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services. The book covers important topics in providing services, including:
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