The US Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. Now more than ever, corporations operating in the US should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and in this book, Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his unique experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the booming Hispanic consumer segment to drive sales. Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to day-to-day reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed in the US.

British India's Relations with the Kingdom of Nepal (1970) uses original documents and confidential papers never before available to examine the relations between Nepal and British India from 1857 to 1947. Though relations between the two countries were generally friendly, they occasionally clashed when Nepal felt that its independence and indigenous way of life was threatened. Although Nepal customarily followed policies which appeared to be harmonious with those of Great Britain, Professor Husain shows that its policies were usually based on self-interest and, contrary to traditional thinking, Nepal was a nation largely independent of British control.

Emergent Africa (1967) expertly compresses the story of European penetration into the Africa of 1800. Its fragmentation into colonies and their emergence as independent nations into a terse, clear narrative. It describes the first European explorations, the ‘Scramble for Africa’, the world wars, the achievement of independence, and modern problems such as apartheid and one-party rule.

Local Government in West Africa (1964) examines colonial and independent local government in Nigeria, Ghana and Sierra Leone. With systems of British local government being adopted in English-speaking West Africa, this book looks at how the local government was supposed to work according to its British origins, and how it gradually came to work in its West African environment.

The Siberian World provides a window onto the expansive and diverse world of Siberian society, offering valuable insights into how local populations view their environments, adapt to change, promote traditions, and maintain infrastructure. Siberian society comprises more than 30 Indigenous groups, old Russian settlers, and more recent newcomers and their descendants from all over the former Soviet Union and Russian Federation. The chapters examine a variety of interconnected themes, including language revitalization, legal pluralism, ecology, trade, religion, climate change, and co-creation of practices and identities with state programs and policies. The book's ethnographically-rich contributions highlight Indigenous voices, important theoretical concepts, and practices. The material connects with wider discussions of perception of the environment, climate change, cultural and linguistic change, urbanization, Indigenous rights, Arctic politics, globalization, and sustainability/resilience. The Siberian World will be of interest to scholars from many disciplines, including, Indigenous studies, anthropology, archaeology, geography, environmental history, political science, and sociology.

Provides the ‘how to’ for international practitioners doing business in the Middle East. A clear and comprehensive approach takes the reader through the different aspects of business that are recognisable globally but nuanced for the Middle East context. Written by leading authors in the field, the book draws on research rather than conjecture.

Provides the ‘how to’ for international practitioners doing business in the Middle East. A clear and comprehensive approach takes the reader through the different aspects of business that are recognisable globally but nuanced for the Middle East context. Written by leading authors in the field, the book draws on research rather than conjecture.

This book examines the academic study of the African and Native American contact, African cultural change in Native America, as well as the existence of African Americans with Native American ancestry and Native Americans with African ancestry in the Western Hemisphere. Drawing upon the fields of anthropology, history, and sociology that initiated research into these areas, this book attempts to provide understandings of how scholars have studied and continue to understand the experiences of African-Native Americans or individuals of blended − culturally and/or racially − African and Native American ancestry in the North, Central, and South America. It aims to illuminate problems, perspectives, and prospects for interdisciplinary research. The first part is structured to cover the problems – past and present − encountered in investigating the scope of the topic and presents an overview of the most important academic findings. The second part provides both anthropological and interdisciplinary perspectives on the lived experiences of African-Native Americans with both Native Americans and non-Native Americans. And, finally, it sketches out future directions in scholarship. This book will be of interest to anthropologists, historians, sociologists, and Ethnic Studies and Native American and Indigenous Studies scholars, from undergraduates interested in the topic to graduate students and researchers seeking to interrogate past research or fill explanatory gaps in the literature with new research.

This book examines the academic study of the African and Native American contact, African cultural change in Native America, as well as the existence of African Americans with Native American ancestry and Native Americans with African ancestry in the Western Hemisphere. Drawing upon the fields of anthropology, history, and sociology that initiated research into these areas, this book attempts to provide understandings of how scholars have studied and continue to understand the experiences of African-Native Americans or individuals of blended − culturally and/or racially − African and Native American ancestry in the North, Central, and South America. It aims to illuminate problems, perspectives, and prospects for interdisciplinary research. The first part is structured to cover the problems – past and present − encountered in investigating the scope of the topic and presents an overview of the most important academic findings. The second part provides both anthropological and interdisciplinary perspectives on the lived experiences of African-Native Americans with both Native Americans and non-Native Americans. And, finally, it sketches out future directions in scholarship. This book will be of interest to anthropologists, historians, sociologists, and Ethnic Studies and Native American and Indigenous Studies scholars, from undergraduates interested in the topic to graduate students and researchers seeking to interrogate past research or fill explanatory gaps in the literature with new research.

Globalizing the Soybean asks how the soybean conquered the West and analyzes why and how the crop gained entry into agriculture and industry in regions beyond Asia in the first half of the twentieth century. Historian Ines Prodoehl describes the soybean's journey centered around three hubs: Northeast China, as the crop's main growing area up to the Second World War; Germany, to where most of the beans in the interwar period were shipped; and the United States, which became the leading cultivator of soy worldwide during the 1940s. This book explores the German and U.S. adoption of the soybean being closely tied to global economic and political changes, such as the two world wars and the Great Depression. The attraction of the soybean to stakeholders on both sides of the Atlantic was linked to a need for cheap alternatives to butter and lard and a desire for greater quantities of meat, which led to the soybean becoming a cheap resource for fat and fodder. Only occasionally was it also used as food. This volume is useful for anyone who is studying or interested in economic history and commodity trading in the twentieth century. It is also connected to the histories of capitalism, globalization, imperialism, and materiality.

• Most business schools use case studies to teach students how to apply concepts in practice, and this case-based textbook applies the case study method to the South Asian business context. • Each case study is complemented by reflective questions, references, further reading and activities, as well as teaching notes for lecturers available online. • Features over 20 concise case studies edited by a renowned case study author and lecturer, covering the key trends in South Asian business from countries across the region.

• Most business schools use case studies to teach students how to apply concepts in practice, and this case-based textbook applies the case study method to the South Asian business context. • Each case study is complemented by reflective questions, references, further reading and activities, as well as teaching notes for lecturers available online. • Features over 20 concise case studies edited by a renowned case study author and lecturer, covering the key trends in South Asian business from countries across the region.

This edited volume investigates how refugee communities in the Middle East have adapted to secure their livelihoods within the informal economy. Focusing on Lebanon and Jordan, which between 2011 and 2020 received more refugees as a proportion of their population than any other countries in the world, this edited volume investigates the informal mechanisms that Syrian refugees have adopted to fit into the informal economies of Lebanon and Jordan in the face of significant challenges and barriers. The volume investigates how legality, temporality, connectedness, gender, and geography, among other factors, have influenced the emergence of refugee communities’ informal adaptive mechanisms. Drawing on in-depth, original research among Syrian refugee tribal communities, agricultural workers, female-headed households, and micro-entrepreneurs, the volume provides tangible policy and practice recommendations to help to improve the situation of refugees and vulnerable populations that are employed in the informal economy. Highlighting the resilience and agency demonstrated by refugees, this edited volume’s original community-based analysis will be of interest to students, researchers, and professionals from across Middle East studies, refugee studies, informal labor economics, and development studies.

Through empirical analysis and conceptual development, this book analyzes the political psychology of Xi Jinping's Anticorruption Campaign and its role in the Chinese political system. Using Nietzsche’s concept of ressentiment and data collected from direct fieldwork, the book analyzes the Chinese Communist Party (CCP) dictatorship, revealing that it is prone to extremes, through ideology or corruption, and highlights how the Party’s attempts to address one extreme only leads to the rise of another. In turn, it examines the Anticorruption Campaign in multiple ways including its use to increase the role of ideology in Chinese society, how it functions to concentrate Xi's power, its cultural form as a status reversal ritual, and its continuity with previous communist campaigns and ancient Chinese political traditions. Through each of these analyses, the book identifies crucial mechanisms through which the CCP maintains power through interrelated policies, actions, and their emotional effects. Providing a vital understanding of the CCP, this book will be an invaluable resource to students and scholars of Chinese politics, as well as diplomats and policymakers on China.

For years, China’s rapid economic transformation was hailed as a successful project that lifted hundreds of millions of people out of poverty. However, in recent times, the Chinese narrative has taken a more negative turn in the eyes of the West. Much of this has to do with the US perception about the role of the Chinese state in its economy and its military build-up, especially in the South China Sea. There’s no question, China’s complex economy can be difficult to understand. Information is often unclear and incomplete, and its data are not always reliable. However, this book presents the reader with a clear picture of China’s economy and how it compares to other advanced economies, mainly the United States. The book unwraps the key features and structures of China’s economy. Moreover, it examines and shows the similarities and differences in comparison with other like economies. In that effort, it underscores the differences by evaluating their benefits as well as their disadvantages, against the backdrop of China’s incomplete transition to a market economy. This along with its governance structure becomes the crucial components shaping the way key stakeholders will act and react to opportunities and incentives as that economy evolves. The book supplements the definition of globalization for the academic, the student, the professional and anyone else interested in its positive and negative effects. It is also a good fit for anyone who wants to understand China’s three elements of political economy: global trade, political power and its image on the global stage.

• Written by a top expert in multicultural marketing with industry and agency experience, as well as a Latino background • Breaks down stereotypes and offers clear insights into the US’s fastest-growing demographic segment • Offers a roadmap to success with the Hispanic market – an essential factor in any business’s growth in the US

Britain’s Army in India (1978) tells how a joint stock company, the Honourable East India Company, came to organise a private army and lay the foundations for the establishment of the British Empire in India. From its origins as warehouse guards, through its struggles against the Dutch and the Portuguese, and its rivalry with the French, the decay of the Moghul Empire, this book examines the Company and its army up to the battle of Buxar in 1764, which established the force as the leading military power in India.

Clive, Proconsul of India (1976) examines the life of the man held by many to be one of the main originators of European imperialism in Asia in the eighteenth century. Dupleix of France and Clive of England set the drive to imperialism in motion – and while Dupleix saw the opportunities, Clive seized them. This book looks at what sort of man Clive was, what he had to contend with, and what were his aims.

The Twilight of European Colonialism (1961) is a comprehensive appraisal of modern colonialism, as well as providing historical background, of the governments of British, French, Belgian and Portuguese colonies. Political events in colonies and former colonies in all parts of the world are discussed. Charting the political development of each colony, the author analyses at each stage the significance of the major advances toward self-government in addition to critically examining and comparing the policies and performances of the European powers involved.

British Imperialism and Australia (1939) looks at the early economic history of Australia, which towards the end of the period under review became an important field of British Imperial development. The establishment of a peasant economy in New South Wales was attempted half a world away from the imperial architects, but war with revolutionary France interrupted the transportation of convicts and poor freemen, and in doing so gave the scheme a character quite unlike that originally envisaged by Pitt and Sydney.

British Honduras (1951) examines this most neglected of the British colonies, from the early days of settlement by the logwood-cutters and buccaneers up to the post-war period. It examines the first occupation by British adventurers, consolidation by buccaneers and the early quarrels with the Spanish, up to the more recent disputes with neighbouring Central American republics. It ends with an analysis of the modern colony, its economic and commercial status and proposals for development by the British government.

The Gambia Colony and Protectorate (1967) provides both a history of the colony and a wealth of valuable practical and statistical information about its establishment and running. It provides a clear insight into the way that Britain’s colonies were governed and administered.

A History of Ghana (1958) uses both European archives and considerable research among African traditional histories to examine the history of the Gold Coast and Ghana. The African histories are particularly important, as many village traditions, and more so those of larger towns, have traditions that date back hundreds of years, and whose accuracy can be tallied with those of their neighbours. Accounts from Western sources do not shy away from detailing British mistakes in government, and the resulting book is an even-handed history with much under-read research direct from African sources.

Government in West Africa (1968) examines the practical working of modern government and the constitutional history of West Africa. It looks at various political thinkers and their application to the issues of civil government in West Africa; modern constitutional struggles on the continent; and problems associated with different political systems in the region.

East Africa (1971) examines the century from 1870 that saw the emergence of East Africa from an ancient isolation into the modern world. This survey pays attention to the social and economic as well as the political history of this transition, and takes pains to understand the ideas and motives of the various groups who make up the population of East Africa. It closely examines the African peoples’ struggle for economic as well as political independence from their colonisers.