Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.

The contents of your pint glass have a much richer history than you could have imagined. Through the story of the hop, Hoptopia connects twenty-first century beer drinkers to lands and histories that have been forgotten in an era of industrial food production. The craft beer revolution of the late twentieth century is a remarkable global history that converged in the agricultural landscapes of Oregon's Willamette Valley. The common hop, a plant native to Eurasia, arrived to the Pacific Northwest only in the nineteenth century, but has thrived within the region's environmental conditions so much that by the first half of the twentieth century, the Willamette Valley claimed the title "Hop Center of the World." Hoptopia integrates an interdisciplinary history of environment, culture, economy, labor, and science through the story of the most indispensible ingredient in beer.

Using 27 full color, high-definition images discover what equipment you need and why you need certain items for the art of home brewing. This short but comprehensive guide to home brewing equipment clearly explains the best techniques for home brewing. Clear and detailed for the novice but thorough enough to earn a home in the libraries of experienced brewmasters, this is an essential counter-top guide to brewing great-tasting beer at home. This counter-top is a hands-on guide, which walks you through each step of the brewing process. It fills you in on home brewing basics with a comprehensive equipment list; instructions on keeping your hardware clean and sanitized; and descriptions of essential beer ingredients and their roles in the brewing process.