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Books > Food & Drink > Beverages > Alcoholic beverages > Beers
From prompting a transition from hunter-gatherer to an agrarian
lifestyle in ancient Mesopotamia to bankrolling Britain's
imperialist conquests, strategic taxation and the regulation of
beer has played a pivotal role throughout history. Beeronomics: How
Beer Explains the World tells these stories, and many others,
whilst also exploring the key innovations that propelled the
industrialization and consolidation of the beer market. At the same
time when mega-mergers in the brewing industry are creating huge
transnationals selling their beer across the globe, the craft beer
movement in America and Europe has brought the rich history of
ancient brewing techniques to the forefront in recent years. But
less talked about is the economic influence of this beverage on the
world and the myriad ways it has shaped the course of history.
Beeronomics covers world history through the lens of beer,
exploring the common role that beer taxation has played throughout
and providing context for recognizable brands and consumer trends
and tastes. Beeronomics examines key developments that have moved
the brewing industry forward. Its most ubiquitous ingredient, hops,
was used by the Hanseatic League to establish the export dominance
of Hamburg and Bremen in the sixteenth century. During the late
nineteenth century, bottom-fermentation led to the spread of
industrial lager beer. Industrial innovations in bottling,
refrigeration, and TV advertising paved the way for the
consolidation and market dominance of major macrobreweries like
Anheuser Busch in America and Artois Brewery in Belgium during the
twentieth century. We're now in the era of global integration- one
multinational AB InBev, claims 46% of all beer profits- but there's
a counterrevolution afoot of small, independent craft breweries in
both America, Belgium and around the world. Beeronomics surveys
these trends, giving context to why you see which brands and styles
on shelves at your local supermarket or on tap at the nearby pub.
In 1300, women brewed and sold most of the ale drunk in England, but by 1600 the industry was largely controlled by men. Ale, Beer and Brewsters investigates this change, asking how, when, and why brewing ceased to be a woman's trade and became a trade of men. In doing so, Bennett sheds new light on a central problem in women's history: the effects of early capitalism on the status of women's work.
Make your own soft drinks that are tastier, healthier, and cheaper
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From soda water to sarsaparilla, in Homemade Root Beer, Soda
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You'll make fabulous, fizzy creations like:
-- Old-Fashioned Root Beer
-- Sarsaparilla Soda
-- Birch Beer
-- Virgin Islands Ginger Beer
-- Lemon-Lime Soda
-- Cherry Vanilla Soda
-- Cream Soda
-- Raspberry Shrub
-- Molasses Switchel
-- Coffee Whizzer
-- Fruit Smoothie
-- and much more!
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