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Craft Obsession - The Social Rhetorics of Beer (Paperback) Loot Price: R1,040
Discovery Miles 10 400
Repayment Terms: R97 pm x 12*
Craft Obsession - The Social Rhetorics of Beer (Paperback): Jeff Rice

Craft Obsession - The Social Rhetorics of Beer (Paperback)

Jeff Rice

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Loot Price R1,040 Discovery Miles 10 400 | Repayment Terms: R97 pm x 12*

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Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated despite these challenges by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft. Rice weaves together theories of writing, narrative, new media, and rhetoric with a personal story of his passion for craft beer. Both an objective scholarly study and an engaging personal narrative about craft beer, Craft Obsession provides valuable insights into digital writing, storytelling, and social media.

General

Imprint: Southern Illinois University Press
Country of origin: United States
Release date: November 2016
Authors: Jeff Rice
Dimensions: 229 x 152 x 20mm (L x W x T)
Format: Paperback
Pages: 277
ISBN-13: 978-0-8093-3528-2
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Computing & IT > Internet > General
Books > Computing & IT > Social & legal aspects of computing > General
Books > Language & Literature > Language & linguistics > Semantics (meaning) > General
Books > Health, Home & Family > Cookery / food & drink etc > Beverages > Alcoholic beverages > Beers
Books > Food & Drink > Beverages > Alcoholic beverages > Beers
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LSN: 0-8093-3528-X
Barcode: 9780809335282

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