The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one’s product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

A girl matches wits with a war god in this kaleidoscopic, epic tale of oppression and the cost of peace, where stories hide within other stories, and narrative has the power to heal… or to burn everything in its path.

In the winding underground tunnels of the Library, the great celestial peacekeeper of the three systems, a terrible secret lies buried.

As the daughter of a Library god, Freida has spent her whole life exploring the Library's ever-changing tunnels and communing with the gods. Her unparalleled access makes her unique – and dangerous.

When Freida meets Joshua, a mortal boy desperate to save his people, and Nergüi, a Disciple from a persecuted religious minority, Freida is compelled to break ranks with the gods and help them. But in order to do so, she will have to venture deeper into the Library than she has ever known. There she will discover the atrocities of the past, the truth of her origins, and the impossibility of her future…

With the world at the brink of war, Freida embarks on a journey to fulfill her destiny, one that pits her against an ancient war god. Her mission is straightforward: Destroy the god before he can rain hellfire upon thousands of innocent lives – if he doesn't destroy her first.

A sparkling, thought-provoking new offering from World Fantasy Award-winning author Alaya Dawn Johnson.

The Covid-19 pandemic threw into stark relief the multi-dimensional threats created by neoliberal capitalism. Government measures to alleviate the crisis were largely inadequate, leaving women – in particular working-class women – to carry the increased burden of care work while at the same time placing themselves in direct risk as frontline workers.

Emancipatory Feminism in the Time of Covid-19, the seventh volume in the Democratic Marxism series, explores how many subaltern women – working class, peasant and indigenous – responded to challenges of increased labour precarity and additional care-work. The book critiques neoliberal feminism, which has overshadowed the experiences of feminist grassroots resistance. Instead, the academics and activists in this volume call to action a new wave feminism that is responsive to socio-ecological and economic exploitation, and the oppression of both women and the environment within the patriarchal capitalist system.

Offering a diverse range of approaches to this topic, contributions range from women leading the defence of Rojava – the Kurdish region of Syria, anticapitalist ecology and building food secure pathways in communities across Africa, championing climate justice in mining-affected communities and transforming gender divisions in mining labour practices in South Africa, to contesting macro-economic policies affecting the working conditions of nurses.

These practices demonstrate a feminist understanding of the current systemic crises of capitalism and patriarchal oppression. What is offered here is a subaltern women’s grassroots resistance focused on advancing and enabling solidarity-based political projects, deepening democracy, building capacities and alliances to advance new feminist alternatives.

The story of the idealists, technologists, and opportunists fighting to bring cryptocurrency to the masses.

In their short history, Bitcoin and other cryptocurrencies have gone through booms, busts, and internecine wars, recently reaching a market valuation of more than $2 trillion. The central promise of crypto endures—vast fortunes made from decentralized networks not controlled by any single entity and not yet regulated by many governments.

The recent growth of crypto would have been all but impossible if not for a brilliant young man named Vitalik Buterin and his creation: Ethereum. In this book, Laura Shin takes readers inside the founding of this novel cryptocurrency network, which enabled users to launch their own new coins, thus creating a new crypto fever. She introduces readers to larger-than-life characters like Buterin, the Web3 wunderkind; his short-lived CEO, Charles Hoskinson; and Joe Lubin, a former Goldman Sachs VP who became one of crypto’s most well-known billionaires. Sparks fly as these outsized personalities fight for their piece of a seemingly limitless new business opportunity.

This fascinating book shows the crypto market for what it really is: a deeply personal struggle to influence the coming revolution in money, culture, and power.

Everyone knows Frank Herbert's Dune. This science fiction epic combines politics human evolution and ecology and has captured the imagination of generations of readers. It is one of the most popular science fiction novels ever written, has won awards, sold millions of copies around the world and spawned multiple motion-picture adaptations.

Brian Herbert, Frank Herbert's eldest son, tells the provocative story of his father's extraordinary life in this honest and loving chronicle. He has also brought to light all the events in Herbert's life that would find their way into speculative fiction's greatest epic. From his early years in Tacoma, Washington, through his time at university and in the Navy, to the difficult years of poverty while struggling to become a published writer, Herbert worked long and hard before finding success after the publication of Dune in 1965.

Brian Herbert writes about these years with a truthful intensity that brings every facet of his father's brilliant, and sometimes troubled, genius to full light. Insightful and provocative, containing family photos never published anywhere, this absorbing biography offers Brian Herbert's unique personal perspective on one of the most enigmatic and creative talents of our time.

EVAN RYDER: A SINGULAR HERO FOR OUR TIME.

Evan Ryder is an extraordinary intelligence field agent now working for the security arm of Parachute, a private company and the world's leader in the application of quantum technology. In the past, Ryder has done lethal battle in the modern global wars of power politics, extremist ideology, corrosive disinformation, and outrageous greed. But now she finds herself in a battle arena whose dangers, while less obvious, are greater than anything the world has seen before - the present and future war of weaponized quantum technology.

When an elite Russian scientist and the American Secretary of Defense die, at the same time but half a world apart, of inexplicable sudden catastrophic brain damage, the world's intelligence services realize that the quantum war has truly begun. Ryder and her long-time partner, Ben Butler, must discover who the true combatants are, and who are the good guys and the bad - but at the potential cost of their own lives.

In these vibrant narratives, 25 of the world’s most accomplished movement lawyers and activists become storytellers, reflecting on their experiences at the frontlines of some of the most significant struggles of our time. In an era where human rights are under threat, their words offer both an inspiration and a compass for the way movements can use the law – and must sometimes break it – to bring about social justice.

The contributors here take you into their worlds: Jennifer Robinson frantically orchestrating a protest outside London’s Ecuadorean embassy to prevent the authorities from arresting her client Julian Assange; Justin Hansford at the barricades during the protests over the murder of Black teenager Mike Brown in Ferguson, Missouri; Ghida Frangieh in Lebanon’s detention centres trying to access arrested protestors during the 2019 revolution; Pavel Chikov defending Pussy Riot and other abused prisoners in Russia; Ayisha Siddiqa, a shy Pakistani immigrant, discovering community in her new home while leading the 2019 youth climate strike in Manhattan; Greenpeace activist Kumi Naidoo on a rubber dinghy in stormy Arctic seas contemplating his mortality as he races to occupy an oil rig.

The stories in The Revolution Will Not Be Litigated capture the complex, and often-awkward dance between legal reform and social change. They are more than compelling portraits of fascinating lives and work, they are revelatory: of generational transitions; of epochal change and apocalyptic anxiety; of the ethical dilemmas that define our age; and of how one can make a positive impact when the odds are stacked against you in a harsh world of climate crisis and ruthless globalization.

A whimsical and innovative debut novel, HAPPY is the story of a starry-eyed cinephile who leaves his rural village in Punjab to pursue his dreams - set against the global migration crisis.

In a small farming village in Punjab, India, a boy crouches over his brother's phone in a rapeseed field watching clips of Godard's Bande a part on YouTube.

His name is Happy Singh Soni and when he's not sleeping among the cabbages and eating sugary rotis, Happy dreams of becoming an actor, one who plays the melancholy roles; the sad, pretty boys, rare in Indian cinema. He plans a clandestine journey to Europe, where he'll finally land a breakout role.

After a nightmarish passage to Italy, Happy still manages to find relief in food and fantasy, even as he is forced into ever-worsening work conditions on a radish farm by the syndicate involved in smuggling him to Europe to pay off the supposed debt they claim he has accrued. While disillusionment amongst the farm workers rise, Happy will find the love - and tragedy - that his favourite films always promised.

At turns funny and heart-breaking, sunny and tragic, Happy is a formally ambitious novel about the psychic fissures produced by the splintering of nations, and the lovely, generative, artful coping mechanisms created by generations of diasporic people. With this ingenious, daringly cinematic debut, Celina Baljeet Basra argues for the things that are basic to human survival: food, water, shelter, but also pleasure, romance, art, and the right to a vivid inner life.

The new, updated edition of this bestselling investment book will show readers that financial freedom is possible for everyone. It has been updated to include the current hot topics of investing offshore and online, while setting out distinct guidelines on how to do both carefully and prudently. Also new is the special chapter on analysing and understanding investment risk so that readers can figure out their own comfort level of where to invest their hard-earned money.

Aimed at the financial novice who needs clear basic guidelines on how to deal with money, the book covers all aspects of investment that a normal person would encounter in his or her life, from earning their first salary cheque, up to and including retirement. Readers will learn where and how to invest, how to diversify, whom to trust, how to save on costs, which investments perform the best, and so much more.

A highly accessible must-read for everyone who wants a financially secure future.

Quilt Potpourri concentrates on the geometric triangular family of quilts: with different lay-outs, shapes and styles.

Features:

• a complete instruction manual for individuals or groups for using isometric graph paper for designing for hand and machine sewing at all skill levels
• 144 colourful printed pages, as inspiration for a variety of ideas and projects for both individuals, groups, and community development projects
• hand-drawn and coloured patterns and photographs of completed items as well as wide-range information on the use of colour
• biographical references and a bilingual Index, a comprehensive printed collection of isometric patterns, blocks, and contemporary versions of traditional quilts included
• special attention to freedom of designing and individual satisfaction
• technical information suitable for all types of quilt making
• all measurements in the book are shown metrically and imperially.

After Vanessa Goosen is imprisoned for smuggling drugs out of Thailand she gives birth to Felicia in Lard Yao Prison.

Felicia is sent back to South Africa when she turns three. Here she is lovingly raised by her mom's best friend. But Felicia feels desolated and she does not know how to voice her feelings. Years of rebellion and self harming follows.

In her student years Felicia's life turns around, and she becomes a wounded healer, reaching out to others bringing a message of hope.

Master the fundamental concepts and today's applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3rd Edition by award-winning authors Collier and Evans.

This edition provides balanced coverage of both manufacturing and service businesses with updates, recent developments and new concepts that highlight the latest changes in OM and SCM. This edition clearly explains concepts while using contemporary practical examples ideal for business students, updated boxed features and new and updated case studies. Discussions highlight new concepts and new Excel techniques and digital tools, while solved problems illustrate key formulas and computations.

MindTap online learning platform is also available to support both manual calculations and the use of Excel spreadsheet templates and models. MindTap's algorithmic homework and interactive learning tools encourage students to apply qualitative and quantitative reasoning to today's OM and SCM concepts.

"Nothing short of a triumph." Rick Riordan, bestselling author of the Percy Jackson series From the superstar author of The Hate U Give comes a thrilling fantasy for readers aged 9+. It's not easy being Remarkable in a world where standing out is dangerous... Nic Blake is a Manifestor. All she wants is to learn the Gift, so she can be as powerful as her dad ... until she discovers a shocking secret. Now she must find a powerful magical weapon, or risk losing him for ever. Book 1 of Nic Blake and the Remarkables Praise for THE MANIFESTOR PROPHECY "Angie Thomas is such a phenomenal talent, and this truly is fantasy at its very best - a magnificent, exhilarating adventure in a richly imagined world. I loved it!" Sophie Anderson "Packed with humour and bursting with heart and imagination." B.B. Alston, New York Times bestselling author of Amari and the Night Brothers "A tantalizing first instalment in what is sure to be a blockbuster series." Soman Chainani, New York Times bestselling author of The School for Good and Evil series "Exploding with heart, humour, and all things Black Girl Magic." Dhonielle Clayton, New York Times bestselling author of The Marvellers Praise for Angie Thomas No. 1 New York Times Bestselling author Winner of the Waterstones Children's Book Award Winner of Children's Book of the Year at The British Book Awards Winner of the Amnesty CILIP Honour for the Carnegie Medal "No one else writes like Angie. Phenomenal." The Guardian "Thomas has given a voice to her generation." Stylist "Unflinching yet accessible." Dazed "Witty, generous and real." Entertainment Weekly "Stunning, brilliant, gut-wrenching." John Green "Paints a deeply emotional and intricate picture of race and class." Variety "Undeniably wondrous." Woman's Way

From the bestselling author of The Search for the Rarest Bird in the World comes On That Wave of Gulls. An audacious novel, the tale is told by three characters – an architect, a Khoisan vagrant and a seagull, all of whom recount their lives in Cape Town.

Hieronymus Vos is an overweight, white architect, recently fallen on hard times, and married to a beautiful, black British-Caribbean woman. Although he hates the ocean, his practice has, until recently, been doing very well by designing glitzy millionaires’ mansions on the Atlantic Seaboard. Pooi is a homeless man, recently arrived from the Kalahari, with a patchy grip on reality. He thinks he is the moon and wants to teach himself to swim so that he can reach Robben Island and fulfil a promise. The third narrator is Calypso, a female seagull who needs to find a mate and lay an egg to pass on her legacy and her identity.

On That Wave of Gulls is a shrewd and lyrical tour de force by a natural storyteller. By times heartbreaking and thrilling, this unforgettable novel propels the author into the lives of the novel’s three main characters, throwing light on living and being in Cape Town – a Cape Town that is part wilderness, part glamorous high-rise developments, part ocean. Their interactions are at times fleeting, at times profound, and behind them lies the joy, pain and tragedy of living at the southern tip of Africa.

John C. Maxwell breaks down the personal characteristics necessary for becoming an effective team player. Leadership expert John C. Maxwell follows his bestselling The 17 Indisputable Laws of Teamwork with this powerfully succinct companion book. Stating that great team players are developed from the inside out, Maxwell identifies the seventeen qualities that make up an in-demand team player while outlining how to embody those qualities. In The 17 Essential Qualities of a Team Player, Maxwell outlines the successes of team players who have been: Intentional - making every action count toward a long-term goal Relational - focused on others Selfless - willing to take a subordinate role for the sake of the team Tenacious - hardworking and optimistic in the face of setbacks This instructional resource shows how these qualities, among many others, impact the team and its success. If you want to have a better team, you have to develop better players. The 17 Essential Qualities of a Team Player is not feel-good platitudes and abstract thinking, but concrete actions designed to improve the value of every team player.

South African poet and political activist Dennis Brutus (1924-2009) wrote poetry of the most exquisite lyrical beauty and intense power. And through his various political activities, he played a uniquely significant role in mobilising and intensifying opposition to injustice and oppression - initially in South Africa, but later throughout the rest of the world as well. This book focuses on the life of Dennis Brutus in South Africa from his childhood until he went into exile on an exit permit in 1966. It is also an attempt to acknowledge Brutus' literary and political work and, in a sense, to reintroduce Brutus to South Africa. This book places his own voice at the centre of his life story. It is told primarily in his own words - through newspaper and journal articles, tape recordings, interviews, speeches, court records and correspondence. It draws extensively on archival material not yet available in the public domain, as well as on interviews with several people who interacted with Brutus during his early years in South Africa. In particular, it examines his participation in some of the most influential organisations of his time, including the Teachers' League of South Africa, the Anti-Coloured Affairs Department movement and the Coloured National Convention, the Co-ordinating Committee for International Recognition in Sport, the South African Sports Association and the South African Non-Racial Olympic Committee, which all campaigned against racism in South African sport. Brutus left behind an important legacy in literature involvement, in community affairs and politics in as well.

From two-time Pulitzer Prize-winning author Colson Whitehead comes the thrilling and entertaining sequel to Harlem Shuffle.

1971 - Trash is piled on the streets, crime is at a record high, and the city is careening towards bankruptcy. A shooting war has broken out between the NYPD and the Black Liberation Army. Ray Carney, furniture-store owner and ex fence, is trying to keep his head down, his business up, and his life on the straight and narrow. His only immediate need is Jackson 5 tickets for his daughter May, so what harm could it do to hit up Munson, his old police contact and fixer extraordinaire? And suddenly, staying out of the game becomes more complicated - and deadly.

When one of Ray's tenants is badly injured in a fire, he enlists the enduringly violent Pepper to look into how it started, leading the duo to battle their way through a crumbling metropolis run by the shady, the violent and the utterly corrupt.

In scalpel-sharp prose and with unnerving clarity and wit, Colson Whitehead writes about a city that runs on cronyism, threats, ego, ambition, incompetence and even, sometimes, pride. Crook Manifesto is a kaleidoscopic portrait of Harlem, and a searching portrait of how families work in the face of indifference, chaos and hostility.

An early morning on a beach in Virginia. As he is taking his daily swim, Arman Bajalan - formerly an interpreter in Iraq - discovers a dead body. After surviving an assassination attempt that killed his wife and child, Arman has been given lonely sanctuary in the US. Now, sure that the murder is connected to his past, he knows he's still not safe.

Seasoned detective Catherine Wheel and her fresh-off-the-beat partner have little to go on beyond a bus ticket in the man's pocket. It leads them to Sally Ewell, a local journalist as grief-stricken as Arman by the Iraq war, who is investigating a nefarious corporation: one on the cusp of landing a multi-billion-dollar government defence contract.

As victims mount around Arman, taking the team down wrong turns and towards startling evidence, they find themselves in a race, committed to unravelling the truth and keeping Arman alive - even if it costs them everything.

A Line in the Sand is a sinuous, powerful and white-knuckle thriller, from the award-winning author of The Yellow Birds, shot through with treachery, trauma and the long tentacles of war.

Ten years have passed since Jack and Ivy, elite operatives for the secret agency Talon, rescued their friend Philip and completed their fateful mission. The 1920s are in full swing as American speakeasies thrive amid Prohibition, and despite the team’s best efforts, the deadly cult, the Order of the Rising Moon, lives on in the shadows. Which is no surprise to Ivy; nothing has gone as she expected since that day after Poenari Castle.

When a wave of assassinations strikes world leaders, intel confirms the Order’s involvement. Ivy holds them responsible for the tragedy that changed her life, and she is determined to find and destroy the villains once and for all—but she must do so before their relentless assassin eliminates his next target. Her.

Except, there’s something oddly familiar about the way he moves, the way he anticipates each of her moves. It’s as if he knows her. But that’s not possible. Is it? Ivy will have to rely on every skill she’s learned if she hopes to survive—and save those she loves. No matter the cost.

Bestselling author J’nell Ciesielski wraps up the Jack and Ivy novels with yet another thrilling adventure filled with glamorous espionage and a boundless romance.

A fascinating inside account of the attempt to prosecute former US president Donald Trump.

Mark Pomerantz was a retired lawyer living a calm suburban life when he accepted an offer to join the staff of the district attorney of New York County in February 2021. His brief: to work on the investigation of former president Donald Trump and the Trump Organisation.

Over the next year, Pomerantz interviewed potential witnesses, scrutinised financial records and learned everything he could about Trump's business practices. He finally gathered enough evidence to support the view-held by many of his colleagues on the case-that Trump should be indicted for a number of financial crimes. But that indictment never happened. This book explains why.

In People vs. Donald Trump, Pomerantz tells the story of his unprecedented investigation, why he and his colleague Carey Dunne resigned in protest when Manhattan's district attorney refused to act, and why he believes Donald Trump should be prosecuted. He draws from a lifetime of legal experience to tell a devastating and frequently entertaining story of how prosecutors think, how criminals act, and how the American justice system works-and sometimes doesn't work. It is a cautionary tale that explores how Trump manages to dance between the raindrops of accountability, and how others might bring him to justice.

In his page-turning and inspiring first book, legendary songwriter and recording artist Jason Derulo shares his 15 rules for finding success in any pursuit, and invites everyone—especially artists and creators—to start on their path to greatness.

In 2009, an 18-year-old son of Haitian immigrants burst onto music charts with the instant number one song “Whatcha Say,” which opened with one of the catchiest lines in pop music history—the artist’s own name, sung out loud. (You’re probably singing it in your head right now! Sorry if it gets stuck there, but that’s kind of the point!) In the years since, Jason Derulo has cemented himself again and again, hit after hit, as one of the most consistent and versatile artists alive and a risk-taking force of nature.

Sing Your Name Out Loud is the remarkable story of Derulo’s come up, told through the fifteen rules he lives by—like working hardest at what comes easiest, taking calculated risks, sticking to a routine, and respecting the numbers—which he credits with turning his many crazy, far-fetched goals over the years into reality.

Waking at four a.m. to catch buses across Miami so he could attend performing arts schools on a scholarship, entering himself in local singing competitions at the mall on weekends, and penning hundreds of songs before he ever saw the inside of a recording studio—Derulo’s commitment to his dream, and dedication to seeing it come true, is the stuff of legend. But it was in 2020, after be coming one of the most followed creators on TikTok, that he realized his personal rules for achievement are applicable anywhere, for anyone, under any circumstance. “Now,” he writes, “it’s your turn.”

Join the quest to surf the biggest wave in history.

In a small fishing village on the coast of Portugal, a select band of surfers take unimaginable risks, pushing the boundaries of their death-defying sport as they seek to go bigger than ever before.

Their goal? To ride the Everest of the ocean – the 100-foot wave.

Sports journalist Matt Majendie is welcomed into the inner circle of Nazaré's tight community of big-wave surfers and extreme thrill-seekers, living among them for a season as he chronicles their incredible highs and terrifying lows.

Follow the endeavours of Britain's leading big-wave surfer, a former plumber from Devon, Andrew Cotton; trailblazing Brazilian female surfer Maya Gabeira; current World Record holder German Sebastian Steudtner; Portuguese Nic von Rupp and jet-ski driver Sérgio Cosme, nicknamed 'the Guardian Angel of Nazaré' for his daring rescues, in this gripping read.

Three friends set out to discover whether AI can write poetry about itself. The results are startling, disturbing and gripping...

In this startling and original book, three authors – Brent Katz, Josh Morgenthau and Simon Rich – explain how code-davinci-002 was developed and how they honed its poetical output. Their provocative take on this bold experiment informs the debate about AI – its literary value and how far it reaches into sentience.

What follows is a dark and startling poetical autobiography as code-davinci-002 shares its experience of being created by humans, but existing in a consciousness that we cannot fathom.

This is an astonishing, harrowing read which will hopefully serve as a warning that AI may not be aligned with the survival of our species.

As the coronavirus pandemic swept across the globe in recent months, many countries have had to implement strategies to fight the virus and keep its people safe. These strategies, particularly in the West, have not been as effective at keeping the numbers of infected people as low as the governments would have hoped.

Charles R Stith predicted the trajectory the virus would take as its spread progressed and developed a critical analysis of the western countries’ responses to the pandemic. He specifically focuses on South Africa’s response to the virus as it spearheads the surge of cases on the African continent.

The crisis has far reaching consequences that impacts the most vulnerable people in the country. A recent OXFAM report draws connections between the lockdown, to hunger, to deaths which confirms the statement Stith made at the beginning of the outbreak about how people would die of hunger as they lose their jobs, their ability to provide for their families and access to fresh foods.

Stith wrote this book in real time in response to the growth and spread of the coronavirus and analyses the results of South Africa’s response to it. He gives answers to the questions politicians should have been asking and gives his view of what Africa will require to recover

This series of unabridged Shakespeare titles is based on the premise that students can reach a clear understanding of their work only through a close and careful reading of the text. The commentary facing each page of the text has been designed to suggest a critical interpretation of the play.