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Consumer Behaviour 4e focuses on consumer needs, buying behaviour, and the art of customer satisfaction. It provides invaluable insight into the psychology behind consumer thinking, emotions, experiences and reasoning, as well as how choices between products/services, suppliers and product brands are made.
A unique perspective on consumer information-processing, decision-making and buying patterns is emphasised through the lens of culture, family, media and values. This perspective will inform academics in the marketing field as well as industry practitioners on how customised marketing strategies can be developed to effectively reach each consumer.
The significant impact of the growth of the millennial market segment, the use of digital technology, and access to shared experiences through social media and other online channels, is also explored.
“I believe in a healthy mind, soul and wallet.”
MILLIONAIRE AT 22 is the new GO-TO guide with detailed tips and techniques mixed with stories of personal experience. Join Albert on the journey of becoming a self-made millionaire at the age of 22. So, how do you become a millionaire at the age of 22 or any age you want to be?
This modern fresh take on business and self-development will quickly set you on the path of reaching your unique dreams and claiming that six figures. Practical, sincere, "punchy" and to the point. A well written manual to success with easy-to-apply principles.
“I will climb the stairs to success with you one step at a time. Join me and my team of Supers and let`s change the world.”
This revised edition of A Student’s A-Z of Psychology is a response to the requirements of the modern learning environment. It provides the core psychological knowledge required for a first year course in psychology as well as information on specific skills-based topics. As an alphabetically arranged resource, it is an easy-to-use companion for the entry-level student of psychology.
Four years. Seven continents. An unprecedented quest to document and preserve our last remaining wild lands.
In more than 200 striking images, acclaimed South African photographers Peter and Beverly Pickford have created an epic, unparalleled portrait of some of our planet’s most untouched places: from the heat-beaten country of Namibia’s Skeleton Coast to Alaska and the Yukon’s abundance of water, in ocean, river and lake; from the subantarctic islands’ wind-tossed shores in the south to the Arctic’s immense expanses of cracked pancake ice in the north; and the dazzling juxtaposition of desert and water in Australia’s Kimberley to the remote, frozen peaks of Tibet and Patagonia. Within these extreme landscapes, Beverly and Peter’s images illuminate and celebrate myriad forms of life: polar bears, rhinoceroses and bharal, as well as the humble lichen, are all evocatively pictured within the landscapes upon which they depend. This is a wildlife book like no other, its images aching with what words struggle to describe: the resonance of wilderness in our inner being, the power of land to transform our emotion, and our ability to transcend the immediate to become sublime.
Wild Land’s stunning images are accompanied by a fascinating text in which Peter not only vividly describes the photographers’ adventures in pursuit of wild land, but also delivers a timely message that highlights the urgent need for these lands to be preserved for the future of the planet – a future on which humankind’s very survival is dependent.
We are on the cusp of a momentous change.
The ANC has governed South Africa for more than two decades but its iron grip is slipping. For the first time since 1994 there is no guarantee that it will retain power. If ANC support drops below 50% in the 2019 elections, the political landscape will be transformed dramatically.
Will Mmusi Maimane and Julius Malema be in charge? Or will the ANC and the EFF join forces? What will this mean for our nation?
Do you call yourself a feminist? What does this mean in your daily life?
In this book, South African feminists explore their often vastly different experiences and perspectives in accessible and engaging voices. Feminism Is touches on issues as wide-ranging as motherhood, anger, sex, race, inclusions and exclusions, the noisy protest and the quiet struggle.
It will challenge your thinking and inspire you to action, reaffirming the urgent necessity of feminism in South Africa today.
Nikki Bush, a parenting expert, and Arthur Goldstuck, a technical commentator, will help parents get a handle on what’s happening in consumer technology. In this sensitive and insightful guide, they carve a path through the maze of terminology, dangers and opportunities to help parents navigate new spaces together with their children, with greater confidence.
In explaining the technology, they never ignore the human context: to place children’s use of technology in the context of the relationship between parents and their children.
The guide will ensure children are both safe and savvy in this fast-changing world, and the process starts with parents. For families to remain connected, both online and offline, and for young people to develop into responsible digital citizens, parents need to bridge the digital divide for their children.
Add a twist of humour to South African nostalgia with Hagen Engler's latest offering. Black Twitter, Blitz And A Boerie As Long As Your Leg is a light-hearted, humorous read of multiple entries that can be dipped into at will. Optimistic, topical and definitely tongue-in-cheek, this book could easily be that last-minute gift that you pick up at the airport before you head back to the parental home for the holidays. Not too politically edgy - so as not to offend any sensitive elephants in the room – it draws on the great many things that South Africans do have in common, and that will give us all a moment to agree on something, for a change.
Black Twitter, Blitz And A Boerie As Long As Your Leg lists and celebrates the tiny, subtle aspects of South African life that we all experience but don’t always notice. Engler looks at icons of our shared South Africanness but drills a little deeper to make them more specific, a bit more ridiculous, a bit funnier, and hopefully to induce an excited exclamation from the reader of, “Yoh! That’s so true!” Even if the entry is ostensibly negative, Engler will find a poignant aspect of it that is lovable and help us laugh at ourselves.
"This is a journal of my experiences with depression and mania, which I experienced after being diagnosed with bipolar type II. It's the hopelessness and desperation of living with this illness, from thinking of death by suicide to finding a way of healing. I wrote this book in the hope of helping other bipolar sufferers and to educate the general public about the bipolar disorder." - Wendy Taylor
The issue of land rights is an ongoing and complex topic of debate for South Africans. Rights to Land comes at a time when land redistribution by government is underway. This book seeks to understand the issues around land rights and distribution of land in South Africa and proposes that new policies and processes should be developed and adopted. It further provides an analysis of what went so wrong, and warns that a new phase of restitution may ignite conflicting ethnic claims and facilitate elite capture of land and rural resources.
While there are no quick fixes, the first phase of restitution should be completed and the policy then curtailed. The book argues that land ownership and administration is important to rural democracy and that this should not be placed under the control of traditionalist intermediaries. Land restitution, initiated in 1994, was an important response to the injustices of the apartheid era. But it was intended as a limited and short-term process – initially to be completed in five years.
It may continue for decades, creating uncertainty and undermining investment into agriculture.
Die beste resepte van die gewilde potjiekosreeks op Via. Van eenvoudig tot deftig, goedkoop tot duur – maar altyd gesellig en watertand lekker. Resepte vir voor- en hoofgeregte, bykosse en selfs nageregte, alles op die vuur. Potjies soos geroomde mossels, volstruisnekkerrie, lamskenkel, waterblommetjiebredie en ’n uithaler sjokalade-toringkoek! Met ’n verskeidenheid brode, om die laaste lekseltjie sous op te skraap – dus mos nou lekker!
The purpose of this book is to set out the principles and conceptual issues of International Financial Reporting Standards (IFRS).
In addition, the book includes schematic summaries of the accounting and disclosure requirements of the applicable accounting standards.
‘Miskien issit omdat poverty my define en nie die racial politics vannie land ie.’
Wit issie ’n colour nie is ’n versameling verhale oor grootword en die lewe in die buitewyke van die Kaapse Vlakte. Dit dek identiteit, rassepolitiek, sosio- ekonomiese kwessies en bruin kultuur, en bevraagteken die Suid-Afrika waarin ons ons bevind. Dit is gevul met galgehumor, rou eerlikheid en hartverskeurende vertellings van pogings om die lewe op die Vlakte te navigeer. Hierdie versameling is diep persoonlik en ’n ontstellend waar weergawe van die lewe aan die ander kant van die spoor, geskryf in Kaapse Afrikaans.
Shéri Brynard has reached many remarkable milestones, although she was born with Down Syndrome. She talks about how love and acceptance from her family and friends formed her. She tells of her adventures, her pain and the harsh realities she has to face as an adult with Down Syndrome. Her mother tells the tale of living in Shéri’s shadow, speaking without holding back about her crisis of faith when she heard that her daughter had Down Syndrome. A touching tale.
The Mastermind tells the incredible true story of Paul Le Roux, the frighteningly powerful creator of a 21st Century cartel, and the decade-long global manhunt that finally brought his empire to its knees.
Le Roux was born on December 24, 1972 in Bulawayo, Zimbabwe and given up for adoption. His birth certificate gives his first name as "unknown" and makes no mention of his father. His biological mother's identity has never been disclosed. Aged two months, he was adopted by a couple living in the asbestos-mining town of Mashava and given his future name, Paul Calder Le Roux. His parents never told him about his adoption, although various family members would learn of it over the years, and Le Roux himself would only find out in 2002. Following the political events of 1980, with Robert Mugabe assuming power and ending white minority rule, the family relocated to South Africa in 1984 for better schooling opportunities for Paul. They found a new home in the mining town of Krugersdorp, where Le Roux's father started a company managing coal-mining operations, soon bringing wealth to the family. Upon returning from a family holiday trip to the US, 17 year-old Le Roux decided to leave South Africa and departed to the UK eight months later where he found work as a programmer.
From its origins as a prescription drug network, supplying hundreds of millions of dollars’ worth of painkillers to online customers, Le Roux’s business evolved into a sprawling multi-national conglomerate engaged in almost every conceivable aspect of criminal mayhem. Yachts carrying $100 million in cocaine. Safe houses in Hong Kong filled with gold bars. Shipments of methamphetamine from North Korea. Weapons deals with Iran. Mercenary armies in Somalia. Teams of hitmen in the Philippines. All tied together with encryption programs so advanced that government agencies could not break them. Tracing Le Roux’s vast wealth and his shadowy henchmen around the world, award-winning journalist Evan Ratliff spent four years piecing together this intricate network. His investigation reveals a tale of ambition and greed, and exposes a new age of international crime in which a reclusive entrepreneur can thrive, combining the ruthlessness of a drug lord with the technological capabilities of a Silicon Valley firm to build an empire in the shadows of our networked world.
The result is a riveting, unprecedented account of the most prolific crime boss built by and for the digital age.
While some women seem to excel at making their money work for them, others battle from pay day to pay day. With this book, we tap into what these ‘smart women’ know that the rest of us can learn from.
Smart Woman will provide the necessary insights into how our personal view of money impacts on our financial behaviour and decisions; reveal who is competing for our money (retailers, online marketers, etc.); and look at why it is so hard to find money to invest (the first step to getting rich is having money to invest – money makes money). It also covers how major life events, such as marriage and divorce, impact on us and how we can make smart financial decisions at these times.
Smart Woman will show the reader how she can take control of her financial life by spending smarter, tackling debt and setting goals. It explains how money is made and how the financial markets work, as well as the universal principles behind growing wealth, irrespective of where one invests.
A must-read for every woman, at any age, who is serious about building wealth and obtaining financial independence.
The fifth edition of South African human resource management meets the ever-growing demand for an HRM compendium specific to South Africa. Written by South Africans, for South Africans, the book emphasizes the need to contextualise HRM locally and within the wider African context. The book offers value to anyone involved and/or potentially interested in the management of human resources on the African continent and demonstrates why HRM is at the core of the sustainable development challenges we face.
"I'm at the start of an Olympic Distance Triathlon! A Greek, about to get all Olympic, following in the footsteps of my ancestors who created the games to celebrate human endeavour its ability to be pushed to the limits. Who would have thought that six years earlier I was in a deserted house in rural Mexico with a junkie smoking crack cocaine for the first time? The start of a downward spiral that would bring me to my knees and close to death. Although, maybe the seeds of my descent had been planted long before that."
Constantinos Carastavrakis, known to his friends as Costa, tells his story with great honesty and courage. He charts his course through a childhood of identity confusion & growing up Greek and gay in Johannesburg. He built a glamourous life of parties, business triumphs and money but crashed into the devastation of a crystal meth addiction. The gift of desperation' arrived to propel him towards a life without drugs and alcohol. He slowly dragged himself out of toxicity onto a path of recovery. With it came a new quest: to create the best version of himself. He has devoted his energy and drive to fitness; from small beginnings, he has worked his way up to becoming a marathon runner and triathlon athlete.
He brings light and humour to the darkness of addiction and shows that true body, mind and spirit recovery is possible for anyone who cares enough to heal themselves.
A gripping stand-alone novel from the world's bestselling thriller writer.
Ex-Boston homicide detective Billy Robinson has retreated to a quiet life on the New England coast. Struggling to cope following the death of his beloved wife, he must now run the inn that Siobhan took care of so well. The inn's quirky residents help keep Billy on solid ground as he grieves, and the group soon become an unconventional family. But this small town is in the grips of a growing opioid epidemic, and when a young resident gets hooked into the crisis, Billy knows he must act to save the people in the inn that he has grown to care so much about.
With his secretive past in Boston catching up to him, can Billy survive long enough to save the town - and its beloved inn - from ruin?
Ton Vosloo’s remarkable career in the media spanned nearly 60 years in South Africa’s history. During this turbulent time, South Africa went through the transition from Afrikaner Nationalist rule to an ANC government. At the helm of the leading press group founded in 1913 to support nascent Afrikaner nationalism, Vosloo’s story is not just one of newspapers and politics but also one of singular business and commercial success as the Naspers Group evolved from a print group to an electronic company with significant investments across the world.
In 1983 Vosloo was appointed managing director of Naspers and set about vigorously transforming the group. On the ideological front, it was a fight to the death with the old Transvaal’s predominantly right-wing Perskor Group for the soul of the Afrikaner. On the commercial front, Vosloo established the pay television network M-Net. In 1992, Vosloo became chairman of Naspers with Koos Bekker succeeding him as CEO. The story of Naspers’ successes in investing in Chinese internet company Tencent and in establishing a footprint in 130 countries is a continuing one, but one begun under Vosloo’s stewardship.
In Across Boundaries, Vosloo gives his account of these momentous times with wry humour and a journalist’s deft pen.
ALSO AVAILABLE IN AFRIKAANS AS OOR GRENSE
In May 2015 Weg/Go journalist Erns Grundling was disillusioned with love, life and himself. Then he decided to embark on a life-changing journey, undertaking a solo walk along the Camino, the famous Spanish pilgrimage – despite being illprepared, overweight, unfit and nursing an injury.
Walk it Off recounts Erns’s 1 025 kilometre journey, completed in 40 days without cell phone, camera or watch, so that he could rediscover what it means to truly live in the moment.
He falls in love (three and a half times), meets a fellow pilgrim who’s his doppelganger, experiences numerous adventures and comes across a series of colourful characters. In the process he sheds 10 kilograms and undergoes an inner transformation.
Walk it Off is something out of the ordinary – a travelogue and memoir, and a life-affirming adventure story that will inspire readers to put on their walking shoes and dare to venture where they haven’t gone before.
Given what we know about climate change, should we still be raising and eating cattle? And how do we weigh the cultural and economic value of cattle against their environmental impact? This engaging book brings history, science, economics and popular culture together in a timely discussion about whether current practices can be justified in a period of rapid climate change.
Journalist Gregory Mthembu-Salter first encountered South Africa’s love of cattle during his own lobola negotiations. The book traces his personal journey through kraals, rangelands and feedlots across South Africa to find out more about the national hunger for cattle. He takes a broad sweep – drawing on such diverse sources as politicians involved in land reform, history, braai-side interviews with cattle farmers and abattoir owners, conversations with his mother-in-law, and analysis of cutting-edge science.
Mthembu-Salter suggests that perhaps 'cattle can remain wanted and treasured … more as living assets, kept in modest numbers on land where crops will not thrive, whose beef is eaten rarely – and, when it is, is savoured.'
Across the world, 2 billion experience menstruation, yet menstruation is seen as a mark of shame. We are told not to discuss it in public, that tampons and sanitary pads should be hidden away, the blood rendered invisible. In many parts of the world, poverty, culture and religion collide causing the taboo around menstruation to have grave consequences. Younger people who menstruate are deterred from going to school, adults from work, infections are left untreated. The shame is universal and the silence a global rule.
In It's Only Blood, Anna Dahlqvist tells the shocking but always moving stories of why and how people from Sweden to Bangladesh, from the United States to Uganda, are fighting back against the shame.
An authentic Turkish cookbook by the owner of the Turkish restaurant Anatoli in Cape Town.
Travel with Tayfun Aras to Turkey and get to know him and the food tradition he grew up with better. Tayfun, who made South Africa his home in 1998 after marrying an Afrikaans girl, Louise, shares the restaurant’s most popular recipes. The dishes range from simple mezes and delectable main courses (lamb dishes and kebabs) to fabulous desserts (baklava and kadayif) and drinks (Turkish coffee and tea and the national drink raki). All ingredients are readily available in South Africa.
Get to know Turkish food tradition and culture as well as the heart of Turkish food: complex, honest food shared with Turkish generosity.
Op Dinsdag 5 Desember 2017 was die Steinhoff-groep nog R199 miljard werd. Vier en twintig uur later is meer as R160 miljard daarvan uitgewis. Die Steinhoff-sakeryk, wat oor 20 jaar tot ’n internasionale sakereus opgebou is, het oornag verkrummel.
Markus Jooste, Steinhoff se flambojante grootbaas, het per SMS bedank en vlug sedertdien van die een na die ander geraamte wat uit sy kas val: tientalle spoghuise vir ’n blonde minnares, resiesperde, bewerings van bedrog en ’n blinkswart Jaguar vir ’n ou universiteitskoshuis.
Wat presies het hier gebeur? Wie het wat geweet? Wat is Steinhoff, wie is Markus Jooste en wat het dit met die sogenaamde Stellenbosch-mafia te doen? Hoe pas Christo Wiese, Shoprite en Pepkor in en waarheen is die pensionarisse se geld? Die bekende sakeskrywer James-Brent Styan beantwoord dié en ander vrae in hierdie verstommende verhaal van die grootste finansiële ineenstoring in die geskiedenis van Suid-Afrika.
Deur onderhoude met betroubare bronne, inligting uit vertroulike dokumente en in- dieptenavorsing oor Steinhoff se geskiedenis, onthul hy dít wat die groep oor jare probeer wegsteek het.
Steinhoff en die Stellenbosse Boys is ’n boeiende sakeriller wat nog dekades lank in sowel raadsale as sitkamers oorvertel sal word.
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