Business management, project management and portfolio management can prove challenging in any context, whether individually or collectively. The first textbook to integrate general management and project portfolio management, Business Management by Portfolio explains the science behind these concepts. It also explains how this approach results in a people-oriented philosophy which attracts (and maintains) talented, creative, and goal-oriented individuals in a dynamic environment because it offers ample opportunities for growth and self-actualisation.

Though many theories claim to incorporate efficiency alongside value-based leadership, current management theory and practice demand more. Business Management by Portfolio addresses additional management skills, which include: optimal resource- and risk-management, cost-effective strategy implementation, and customer satisfaction, while guiding readers through these concepts by means of relevant contemporary examples.

Whether you’re an experienced leader, management pundit or entrepreneur looking to better understand the structures, methodologies and practical incorporation of project management with general management theory, this highly anticipated text provides invaluable insight into an exemplary business philosophy geared toward creating successful or

South Africa has been in the international spotlight for a number of reasons in the past few years, some of them negative, which has posed challenges to PR companies. More and more businesses are realising the importance of a good reputation and the value of publicising their positive achievements.

Public Relations: Theory & Practice (2nd edition) focuses on what Public Relations is about, its role in the total marketing effort, and the differences between advertising, marketing and PR.

Features that set this book apart from the competition include the following:

• It covers the PR process in a practical manner.
• Highlights the importance of PR research activities, and places special emphasis on the role of the media in PR, and the differences between traditional and online media.
• Addresses ethics and corporate social responsibility in PR.
• Each chapter comes with a case study to illustrate the theoretical principles.
• Discussion questions are included at the end of each chapter.

"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them."

Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation

“50+ metrics crackles like new money…this is the best marketing book of the year.”

Updated version of Strategy + Business “2006 Best Books in Marketing award winner”

WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING

As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge.

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

The second edition of Introduction to Business Management: Fresh Perspectives is suitable for first-year courses in Business Management. It covers core theory on the business environment, management theory, management tasks and business functions and is divided into four parts. Each of the four parts is introduced with an infographic that provides an overview of the topics in that part.

Building on students’ existing knowledge, the ‘Before you start’ and ‘Think about it’ activities encourage students to think about key topics and to contextualise them. Up-to-date examples from private, public and nongovernmental organisations in South Africa help students apply concepts and at least two new case studies per chapter provide further opportunities for application. To support students, key concepts are highlighted and explained in a textbox, while vocabulary is promoted through a glossary at the back of the book. The review feature includes a chapter summary, critical reflection question, self-assessment questions and case study, with solutions provided at the back of the book.

Prescribing lecturers have access to customisable test banks (multiple-choice questions, essays and case studies) with answers and PowerPoint® slides of the main ideas and graphic material in the textbook.

The first edition, the Business Governance Handbook has changed its title to the Corporate Governance Handbook, reflecting the fundamental importance of good governance by corporations.

Corporate Governance Handbook aligns the interests of the shareholders, directors and managers with the best interest of the company. The objective is to achieve a balance of power between shareholders who wish to optimise their shareholder value and directors who wish to optimise their rewards and incentives.< Corporate governance is presented holistically perspective, with the board of directors playing a central and pivotal role. To do so, the board has to "govern and direct" in the best interest of the company. Corporate Governance Handbook sets out all the fundamentals of good corporate governance against the background of new corporate legislation and regulations (Companies Amendment Act of 2011) and codes of conduct such as King III.

Key Features:

• Provides all guidelines for companies to develop their own governance best practices
• A CD containing valuable information referenced in the text
• A glossary at the end of the book explains governance concepts and terms
• New topics in corporate governance, such as the role of the independent non-executive director, and the enhanced role of an internal auditor
• Case studies are integrated within the text to provide real examples

A successful and competent administrative manager is integral to anyprofitable and efficient organisation or office. Administrative Management has been written specifically for people working in the field of administrative management, as well as those studying Administrative Management at higher education institutions.

The content is specific to the South African market, and it is the only local textbook on this topic. This fourth edition of Administrative Management contains new examples and updated data, and discusses the latest trends in this subject.

Contents Include:

• The role of administrative management within an organisation
• Information systems, office systems and the management of information
• Written and electronic communication
• Meetings and meeting procedures
• Office layout, environment, equipment and furniture
• The virtual workplace
• Office procedures, workflow and productivity
• Planning, organising, leading, control and problem-solving
• Managing cultural diversity
• Business ethics
• Risk management and loss control

This book provides aspirant administrative managers with a good foundation, and offers practising managers the insight that will enable them to manage the administration needs of an organisation more timeously and efficiently, making them invaluable to that organisation.

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

Principles of Entrepreneurship and Small Business Management explains the basic principles of business management in clear, accessible terminology and language.

Features:

• This title offers an introduction to entrepreneurship that forms a foundation for the next level of study in this field.
• Content that deals specifically with small business management.
• Concepts and theories which are applicable in a South African setting.
• A greater focus on entrepreneurial skills.
• Case studies and examples are updated to reflect latest trends in the field.
• Additional content that deals with innovation and creativity.

Business Analysis and Valuation IFRS edition richly informs on contemporary financial statement data use in various valuation tasks, balancing each concept against real-life scenarios. The text is entirely IFRS based and discussed how to get the most information out of IFRS based financial statements. The focus is not only on building a solid understanding of the latest theoretical approaches but to also place students in a confident position to apply them.

The aim of this book is to equip any person working in an office environment with the basic knowledge, skills and attitudes to communicate effectively in the administrative and office environment. To ensure effective communication, it is necessary to have a basic knowledge of communication and this text will enable one to: understand the importance of good communication in an office environment, as well as the elements of the communication process (verbally and written communication); compile business letters, memoranda and reports; use different forms of electronic communication in the office; and organise all aspects of a meeting and take the minutes.

This text aims to differentiate itself from other business statistics texts in two important ways. It seeks: to present the material in a non-technical manner to make it easier for a student with limited mathematical background to grasp the subject matter; and to develop an intuitive understanding of the techniques by framing them in the context of a management question, giving layman-type explanations of methods, using illustrative business examples and focusing on the management interpretations of the statistical findings. This further edition continues the theme of using Excel as a computational tool to perform statistical analysis. While all statistical functions have been adjusted to the Excel (2013) format, the statistical output remains unchanged. Using Excel to perform the statistical analysis in this text allows a student: To examine more realistic business problems with larger datasets; To focus more on the statistical interpretation of the statistical findings; and to transfer this skill of performing statistical analysis more easily to the work environment. Its overall purpose is to develop a management student's statistical reasoning and statistical decision-making skills to give him or her a competitive advantage in the workplace.

People and their effective management are key to sustainable organisations. The authors of Human resource management, now in its fourth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people. The book has a sound theoretical base, which includes a wide range of topics from areas such as the human resource management function, strategic human resource management, organisational behaviour, leadership, labour legislation and labour relations. Furthermore, there are self-awareness exercises to assist readers in applying theory to their own insight. For those wanting to test their knowledge, each chapter contains multiple-choice questions. The five case studies at the end of the book create a further opportunity for readers to develop their ability to practically manage people. As with previous editions, the book has been written and designed in a user-friendly style and format and it available with a slideshow for each chapter.

Companies, whether public, private or state owned, their directors and officers, their shareholders and the public are all affected by changes to corporate governance codes, company legislation and regulations. The fourth edition of Corporate Governance – now established as the leading South African work on the subject – will continue to inform on all aspects of corporate governance, while keeping readers up to date with the latest changes and developments. Key additions to the new edition are chapters on types of entities, and a comparison of local and international practice. The first edition of Corporate Governance was published in 2002 shortly after the publication of the 2002 King Report, to help explain the need for corporate governance in the private and public sectors and to provide South African executives and professionals with a practical framework to establish governance systems and practices in their own organisations. The book was revised and updated in 2005 and 2010.

Information and Communication Technology (ICT) is indispensable in the spheres of business, government, education and entertainment. It makes internet marketing, e-government, e-learning and online chat services possible, as well as e-commerce. Today, no business training is complete without covering at least the basics of e-commerce. But although e-commerce opens up new opportunities, it also presents threats and risks. The success of e-commerce hinges on security and trust. Every business manager should therefore have a fundamental awareness of the meaning of e-commerce and ICT security and risk management. The success of e-commerce also hinges on building relationships. Managing e-commerce in business (third edition) explores the ways in which entrepreneurs and managers can make use of e-commerce related aspects to improve their contact with their customers and enhance their business and marketing strategies.

Focus on management principles: A generic approach presents management principles needed in the workplace today, to ensure the sustainability of an organisation. The following topics are discussed: How management theory has evolved and the environment in which management operates; The tasks of management; Leadership, teamwork and interpersonal skills; Organisational culture, diversity management, business ethics, corporate social responsibility, organisational politics, change management and HIV/Aids in the workplace.

Being a successful entrepreneur in the 21st century involves more than enthusiasm and a good eye for a new opportunity. A thorough understanding of the essential business functions, as explained in the third edition of Business Management for Entrepreneurs, is a prerequisite for entrepreneurs who want to take their business through the next growth stage.

The book guides the entrepreneur in managing the eight business functions: general management, finance, marketing, operations management, purchasing and the supply chain, human resources, information management and public relations. These management and managerial skills are essential to successfully manage a business that employs more people than when it was initially established.

This edition contains updated information and new examples on all the business functions relevant to entrepreneurs. Business Management for Entrepreneurs (third edition) is an invaluable resource for students studying entrepreneurship and all young entrepreneurs who plan to start their own business, or entrepreneurs who have their own business but want to learn more about managing the business functions as the business grows.

In the past, the natural environment and business were often seen as competing interests. Now, world leaders recognise that the future depends on a new approach to business, operating in harmony with the environment.

In Environmental Management – A Business Management Approach, the vital connection between environmental management and business sustainability is clearly outlined. The book gives students and practitioners insight into the impact business and lifestyle decisions have on the natural environment, and how this in turn affects the long-term sustainability of business.

It also gives an overview of key environmental principles and the need to balance these with business activities.

The fifth edition of this market-leading textbook on careers in the organisational context retains its popular blend of theory, classical and contemporary research, application activities and real-life case scenarios that represent the diverse population groups of South Africa.

The fifth edition has been comprehensively revised and updated to reflect the changes in the knowledge-based and technology-driven 21st century workplace.

Contents Include:

• The meaning of work
• Changes in organisations: implications for careers
• Career concepts and career models
• Career choice and counselling
• Life and career stages
• Career issues
• Career well-being
• Organisational choice and career development support

For undergraduate and graduate Management Information Systems courses. An in-depth exploration of how businesses successfully manage information In its Fourteenth Edition, Management Information Systems: Managing the Digital Firm continues to define courses in Management Information Systems. Designed for business school students, the text provides insight into how today's businesses leverage information technologies and systems to achieve corporate objectives. Providing comprehensive and integrative coverage of essential new technologies and information system applications, as well their impact on business models and managerial decision-making, Management Information Systems increases student engagement and enhances learning through vivid examples. In this new edition, students will find the most up-to-date, relevant information about information systems used by today's businesses-capturing students' attention no matter their industry or vertical of interest. With the help of this text, students will build skills sought after in today's workplace. Later on, they will be able to understand, participate in, and eventually lead management discussions and drive decisions about their firm's information systems. Personalize Learning with MyMISLab MyMISLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts, this fully updated 5th Edition features a dedicated chapter on digital marketing, whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

Appropriate for courses in Knowledge Management. Thoroughly revised to reflect today's latest tools, technologies, and best practices, this hands-on guide walks students through the development of a state-of-the-art enterprise Knowledge Management Platform that can leverage a company's existing investments in intranets, data warehousing, data mining, groupware, and other technologies. It offers a complete roadmap for building KM systems incrementally-with each step delivering new business value, and seamlessly building on the work that preceded it. Students gain hands-on experience by through their own KM projects.