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Books > Academic & Education > Varsity Textbooks > Business Management
Designed to be the 'best' book for restaurant management, "Restaurant Operations Management " addresses content areas that are integral to a restaurant manager's job, providing current and practical information. It breaks down the busy and complex world of restaurant management into what the manager must know, from the restaurant's inception to its actual operation. It focuses on financial, labor, and product resources, within the context of pleasing the guests. Topics cover: industry basics, sanitation, safety, nutrition, marketing, menu planning/design/pricing, human resources, accounting/financial management, standard recipes, product purchasing/receiving/storing/issuing, and restaurant analysis/improvement. Current, practical, and accurate, "Restaurant Operations Management" is an easy and interesting read for practicing industry professionals, such as restaurant managers, restaurant training managers, restaurant owners, and others wanting to learn effective restaurant management.
This introductory text places in context the scientific discipline and methodology of business research. Books on business research often pay scant attention to the basic scientific underpinnings of empirical research in business, often causing students to do research without a basic understanding of why they are applying a particular research technique. The approach taken in the title assumes no prior knowledge of the business research process, nor knowledge of statistical analyses, nor experience in writing up a proposal and embarking on a research investigation. Although some insight is given on the nature of scientific knowledge, the aim of the title is to delineate the practice of business research. It takes students through the building blocks of business research with the ultimate objective of engendering a basic understanding of the essential ingredients of the research process; what is required for writing up a research proposal; the requirements for conducting an empirical research study. Each chapter contains exercises in the form of case studies to consolidate the knowledge obtained in the chapter and deepen the student's understanding of the text.
Key personal financial planning areas and their far-reaching positive or negative implications are described in this guide for launching or acquiring a business. Entrepreneurs learn about starting their own business with discussions on various forms of business ownership, business plans, financing, family businesses, business documentation and records, and legal matters. More advanced topics include buying an existing business, assessing financial performance, breakeven analysis, investment criteria, and problems an investor faces when purchasing a small business enterprise. Franchises are also covered as a way to expand an existing business.
Marketing for Entrepreneurs provides an overview of the marketing process for the owner/manager of a small business. The book guides the reader through the process of developing a marketing plan, and includes chapters on: Identifying, collecting, analysing and using information through market research; Pinpointing the target market and deciding on mass marketing or market segmentation; Product decisions such as the product-service mix, branding, trademarks, packaging, warranties and developing new products; different approaches to pricing and issues such as discounts and credit; distribution channels and locating the business; promotion, publicity and selling; advertising through various media, including Internet advertising, e-mail marketing and SMS advertising.
The sixth edition of Guide to Business Law offers a clear and practical introduction to the basic principles of commercial law. It covers a broad spectrum of subject areas within commercial law, in a concise, simple and straightforward manner. The text provides numerous examples and case illustrations, and a rich and diverse collection of teaching and learning resources, in order to support readers to understand and apply legal principles, to assess their progress, and to successfully master their learning.
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Master the critical leadership skills and solid understanding of today's theory needed to become an effective business leader in today's turbulent times with Daft's THE LEADERSHIP EXPERIENCE, 6E. Acclaimed author Richard Daft helps you explore the latest thinking in leadership theory and contemporary practices at work within organizations throughout the world. You will examine emerging topics, including enhancement of emotional intelligence, leadership vision and courage, leadership of virtual teams, and open innovation, and will connect those topics to recent world events such as ethical scandals and political turmoil. Packed with memorable examples and unique insights into actual leadership decisions, this full-color text includes crisp, clear visuals to reinforce the book's engaging presentation. This edition's proven applications, specifically designed for today's leadership theory and applications course, and a solid foundation grounded in established scholarly research make the topic of leadership come alive. In addition, THE LEADERSHIP EXPERIENCE is available with CengageNOW for the first time. CengageNOW provides an integrated text and online learning solution that enhances understanding of course content and offers opportunities to extend learning.
Whether you are establishing a quality management system for the first time or improving your existing system, this best-selling guide to effective quality management using the ISO 9000 family of standards as a framework for business process management (BPM) and improvement is an essential addition to your quality bookshelf. For newcomers to the field and those needing a refresh on the fundamental principles, quality expert David Hoyle covers the crucial background including the importance and implications of quality system management, enabling those seeking ISO 9001 certification to take a holistic approach that will bring about true business improvement and sustained success. Packed with insights into how the standard has been used, misused and misunderstood, ISO 9000 Quality Systems Handbook will help you to build an effective management system, help you decide if ISO 9001 certification is right for your company and gently guide you through the terminology, requirements and implementation of practices to enhance performance. With chapter headings matched to the structure of the standard and clause numbers included for ease of reference, each chapter now also begins with a preview to help you decide which to study and which to skip. The book also includes essential concepts and principles, important issues to be understood before embarking upon implementation, different approaches that can be taken to achieving, sustaining and improving quality, and guidance on system assessment, certification and continuing development. Clear tables, summary checklists and diagrams make light work of challenging concepts and downloadable template report forms, available from the book's companion website, take the pain out of compiling the necessary documentation. Don't waste time trying to achieve certification without this tried and trusted guide to improving your business-let David Hoyle lead you towards a better quality management system and see the difference it can make to your processes and profits!
Many entrepreneurs starting up their own business have a great idea, but they fail because they haven’t spent enough time planning how to carry it out. In this book, a team of successful entrepreneurs, business advisors and subject specialists lay out the process of planning and starting your own enterprise, introducing you to the world of entrepreneurship and advising how to grow a business. Drawing on their personal experiences in the different phases of start-up and establishing their businesses they add valuable hands-on information. Entrepreneurship – An African Perspective is a theoretical as well as practical guide on how to develop business ideas to establish a successful enterprise. In it you will find:
The authors use an accessible approach to guide readers to be positive yet critical, and creative yet practical in their research and analysis of a business idea, and ultimately to develop a business idea that will be profitable.
Companies, whether public, private or state owned, their directors and officers, their shareholders and the public are all affected by changes to corporate governance codes, company legislation and regulations. The fourth edition of Corporate Governance – now established as the leading South African work on the subject – will continue to inform on all aspects of corporate governance, while keeping readers up to date with the latest changes and developments. Key additions to the new edition are chapters on types of entities, and a comparison of local and international practice. The first edition of Corporate Governance was published in 2002 shortly after the publication of the 2002 King Report, to help explain the need for corporate governance in the private and public sectors and to provide South African executives and professionals with a practical framework to establish governance systems and practices in their own organisations. The book was revised and updated in 2005 and 2010.
What tasks do business managers have to fulfill? What are the plans which you need to put in place to ensure success? How important is financial management? How can you lead and motivate your staff? Principles of Business Management third edition is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation, and control. It emphasizes management functions such as marketing, finance, operations management, and purchasing and supply chain management, and gives attention to the entrepreneurial process. The textbook also provides guidance on writing a business plan. Features such as Readers, Critical thinking boxes, case studies and revision questions engage the student and facilitate the application of learning. Principles of Business Management third edition provides an excellent introduction for entry-level Business Management students. It is suitable for students at universities and universities of technology who plan to go into management in the private or NGO sectors or intend to become entrepreneurs.
Effective communication in business and commercial organizations is critical, as organizations have to become more competitive and effective to sustain commercial success. This thoroughly revamped new edition distils the principles of effective communication and applies them to organizations operating in the digital world. Techniques and processes detailed in the book include planning and preparing written communication, effective structures in documents, diverse writing styles, managing face-to-face interactions, using visual aids, delivering presentations, and organising effective meetings. In every case the authors consider the potential of new technology to improve and support communication. With helpful pedagogical features designed to aid international students, this new edition of a popular text will continue to aid business and management students for years to come. Additional content can now be found on the author's website - www.rethinkbuscomm.net
Created by the continuous feedback of a "student-tested, faculty-approved" process, MIS5 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes.
Multiple-choice Questions for Introduction to Business Management is a valuable tool to help students to better understand business management theory and practice. The question book covers all aspects of introductory business management courses and is designed to assist students to prepare for examinations. The questions, developed by experienced lecturers, range from standard to very challenging. The textbook is ideally suited as a companion to Introduction to Business Management.
The second edition of Database Principles maintains its engaging writing style and brevity; its unique balance between theory and practice and its wealth of examples throughout the text; inspiring student-friendly learning at its best. The international edition provides a solid and practical foundation for the design, implementation and management of database systems. This foundation is built on the notion that, while databases are very practical things, their successful creation depends on understanding the important concepts that define them. The new edition has been updated with all the latest developments and technologies and incorporates a generous number of localised and motivating business vignettes that tie the concepts to real-life situations. This edition is suitable for a first course in databases at undergraduate level and will also provide essential material for conversion postgraduate courses. Providing comprehensive and practical coverage of core database concepts, it is an ideal text not only for those studying database management systems in the context of computer science, but also those on courses in the areas of information systems and business information technology. This textbook also comes packaged with a fully tailored CourseMate and an Instructor's website will also be available to adopters.
Principles of business management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.
For junior/senior undergraduate and first-year graduate courses in Operations Research in departments of Industrial Engineering, Business Administration, Statistics, Computer Science, and Mathematics. Operations Research provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making. provides a broad focus on algorithmic and practical implementation of Operations Research (OR) techniques, using theory, applications, and computations to teach students OR basics. The book can be used conveniently in a survey course that encompasses all the major tools of operations research, or in two separate courses on deterministic and probabilistic decision-making. With the Tenth Edition, the author preserves classical algorithms by providing essential hand computational algorithms as an important part of OR history. Based on input and submissions from OR students, professors, and practitioners, the author also includes scenarios that show how classical algorithms can be beneficial in practice. These entries are included as Aha! Moments with each dealing with stories, anecdotes, and issues in OR theory, applications, computations, and teaching methodology that can advance the understanding of fundamental OR concepts.
When people think about the business world, they tend to think more about the political economy of operating environments than the intricacies of ethics and diversity management in offshore locations. However, all these factors are equally pertinent to successful global business management and a successful international business. Globalisation and technological innovation also need to be considered. And while the controversy that surrounds globalisation has tainted the proceeds of growth and economic prosperity, the improvement in quality of life brought about by technological advances in global financial integration cannot be overemphasised. Principles of Global Business Management tackles these and other tough and complicated questions, giving a well-considered and rounded view on teh messy world of Global Business Management. Some of the book's highlights include:
Managing for the Future is an innovative approach to teaching organizational behavior based on the course at the Massachusetts Institute of Technology. The text first presents the new organization, examining it through strategic, political, and cultural lenses. Then the role and impact of teams and central issues facing the organization itself are explored. The last section of the text focuses on skills--the goal being not only to present the new organization but also illustrate how students can become better actors within it. Each of the 14 modules provides many instructional options through cases, readings, exercises and projects. Managing for the Future's modular format allows for even greater flexibility, allowing instructors to select only the topics they need to suit their course needs. Managing for the Future's flexible design and its' experiential-based approach make the text and appealing choice for today's MBA students.
Snell/Morris/Bohlander's market-leading MANAGING HUMAN RESOURCES builds on a foundation of research and theory with an inviting, practical framework that focuses on critical HR issues and practices. More than 500 memorable examples from a variety of real organizations illustrate key points and connect concepts to current HR practice. Fresh examples throughout the seventeenth edition spotlight the latest developments and critical trends, while hands-on applications focus on practical tips and suggestions. Demonstrating how HR impacts both individuals and organizations, this resource helps students learn to think like managers -- and develop competencies that will enable them to succeed in their future careers.
Learn how group dynamics theory applies in the real world with the help of this best seller. GROUP DYNAMICS, 7th Edition, covers all major theories and topics pertaining to group and team processes. Focus on what's most important with clearly organized chapters and highlighted key points, and see how to apply concepts to actual groups through extended case studies -- one in every chapter. The author draws on examples from a range of disciplines including psychology, management, law, education, sociology, and political science to help you develop a deeper understanding of each topic that you'll take with you beyond the classroom.
Combining a rich blend of research, best practice and policy, Strategic Information Systems Management is the eagerly awaited new introduction to the interconnected world we live and work in. A top-ranked team of global experts combine both industrial and scholarly perspectives, bringing a wealth of experience to make this the complete introduction for 21st century business. This textbook is essential reading for all Information Systems modules with a strategic focus and for broader Strategic Management, Information Management and professional courses.
Gain a strong understanding of the importance of business ethics, sustainability, and stakeholder management from a strong managerial perspective with Carroll, Brown and Buchholtz's BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 10E. You will discover, first-hand, how today's most successful business decision makers both balance and protect the interests of various stakeholders, including investors, employees, consumers, the community, and the environment. You learn how strong business decisions making skills are particularly critical as businesses recover from a perilous financial period. You also examine the social, legal, political, and ethical responsibilities of a business to all external and internal groups that have a stake, or interest, in that business. In addition, BUSINESS AND SOCIETY: ETHICS, SUSTAINABILITY, AND STAKEHOLDER MANAGEMENT, 10E is available with MindTap, an integrated text and online learning solution that enhances understanding of course content and offers opportunities to extend learning.
With its application-oriented approach, the fifth EMEA edition of Statistics for Business and Economics teaches students the core concepts of statistics in the fields of business, management, and economics, with the needs of the non-mathematician in mind. The authors interweave statistical methodology with applications of data analysis to enrich students’ understanding of how statistics underpin problem-solving and decision-making. Students develop a computational foundation and learn to use various techniques before moving on to statistical application and interpretation. At the end of each section, exercises focus on computation and the use of formulas, while application exercises require students to apply what they have learnt to real-world problems. |
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