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Books > Business & Economics > Business & management > Sales & marketing
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Digital Marketing (Paperback, 7th edition)
Loot Price: R913
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Digital Marketing (Paperback, 7th edition)
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Digital Marketing provides the most comprehensive guide to all
aspects of using the Internet, digital media and marketing
technology to achieve the goals of integrated multichannel
marketing. This streamlined seventh edition provides comprehensive,
practical guidance on how companies can get the most out of digital
media and technology to meet their marketing goals. Digital
Marketing links marketing theory with practical business experience
through case studies from cutting edge companies such as ASOS,
Spotify, Zalando and Zappos, to help students understand digital
marketing in the real world. To support this, new 'Essential
Digital Skills' boxes give students guidance on how to develop key
skills they will need in the workplace. Readers will learn best
practice frameworks for developing a digital marketing strategy,
plus success factors for key digital marketing techniques including
search marketing, conversion optimisation and digital
communications using social media including Twitter and Facebook.
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