Digital Marketing (Paperback, 7th edition)

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new 'Essential Digital Skills' boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

General

Imprint:	Pearson Education Limited
Country of origin:	United Kingdom
Release date:	February 2019
First published:	2019
Authors:	Dave Chaffey • Fiona Ellis-Chadwick
Dimensions:	263 x 196 x 15mm (L x W x T)
Format:	Paperback
Pages:	576
Edition:	7th edition
ISBN-13:	978-1-292-24157-9
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Consumer Studies Books > Academic & Education > Varsity Textbooks > Marketing
LSN:	1-292-24157-8
Barcode:	9781292241579

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