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Books > Academic & Education > Varsity Textbooks > Business Management
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life. The book is also accompanied by the Innovation Portal at www.innovation-portal.info which contains an extensive collection of additional digital resources for both lecturers and students. Features: The Research Notes and Views from the Front Line feature boxes strengthen the evidence-based and practical approach making this a must read for anyone studying or working within innovationThe Innovation Portal www.innovation-portal.info is an essential resource for both student and lecturer and includes the Innovation Toolkit - a fully searchable array of practical innovation tools along with a compendium of cases, exercises, tools and videosThe interactive e-book that accompanies the text provides enriched content to deepen the readers understanding of innovation concepts
As the general public has become more aware of pricing and the pricing actions of organisations in recent years, the focus on pricing as a marketing decision area has intensified. Price management introduces the fundamental principles of pricing in a clear, accessible manner. The approach is that pricing is a long-term decision that must be made in a thorough and systematic way. Businesses should adopt a proactive approach to pricing in order for them to achieve their marketing and organisational goals.
In today's competitive milieu, the product function along with continuous product innovation, are critical parameters for a company's success. Product Management provides its readers with the insight to ultimately design customer-centric products that fit the exact needs of an individual customer. This introductory book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many product-related issues that challenge management, be it in South Africa or elsewhere in the world. The text covers topics such as competitive product targeting, positioning, product management strategies, metrics and various other issues. Product management recognises that the responsibility of a product manager is to integrate the various segments of a business into a strategically focused whole, maximising the value of a product by coordinating its production with an understanding of the market's and the customers' needs. A product manager must oversee all aspects of a product line in order to deliver superior customer satisfaction while simultaneously providing a long-term competitive advantage for the company.
There are thousands of books and gurus on the subject of performance management. Yet, there are so few examples of where it is practised well. Everyone knows what performance management is, have read the books, have heard the gurus, yet there are so few outstanding success stories. This book is different for the following reasons:
It also includes practical examples of different types of performance appraisal methodologies, namely the Outputs Approach; Traditional Approach; Balanced Scorecard and Multirater/360o.
Were you looking for the book with access to MyOMLab? Buy Operations Managment, plus MyOMLab with Pearson eText: Global Edition, 10/e (ISBN 9780273766940) and save 40%. For undergraduate and graduate Operations Management courses Creating value through Operations Management. Operations Management provides students with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. Need extra support? This product is the book alone, and does NOT come with access to MyOMLab. This title can be supported by MyOMLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. You can benefit from MyOMLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyOMLab: Operations Managment, plus MyOMLab with Pearson eText: Global Edition, 10/e (ISBN 9780273766940). Alternatively, buy access online at www.myomlab.com. For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
The Ninth Edition of Management Information Systems for the Information Age provides you the ultimate in flexibility to tailor content to the exact needs for your MIS or IT course. The nine chapters and thirteen Extended Learning Modules may be presented in logical sequence, or you may choose your own mix of technical topics and business/managerial topics. Chapters cover what instructors want students to know about MIS while Extended Learning Modules (XLMs) show students what they can do with MIS. A contemporary writing style and a wealth of examples engage students in the content. Arranged with chapter opening cases that highlight how an organization has successfully implemented many of the chapter's concepts and chapter closing cases that help students apply what they just learned gives students the hands-on knowledge that is applicable in both their personal and professional experiences.
In today's changing environment it is important for businesses to be managed efficiently and effectively. To remain competitive and ensure long-term success, businesses need to be innovative and understand how the different business functions interact with each other. This book offers an introduction to business management, focusing on the four management functions, different levels of management and the skills managers need. The environments in which businesses operate also receive special attention to demonstrate that businesses are influenced by both internal and external forces.
New businesses or enterprises have a notouriously high failure rate. Prospective entrepreneurs are therefore wary of starting new businesses. There are, however, many success stories of thriving entrepreneurs. Most of them have applied the same basic principles when they ventured into their new businesses. Entrepreneurship and how to establish your own business (fourth edition) has captured the basic principles and practices of successful entrepreneurs. This book gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
Develop a solid understanding of purchasing, operations, logistics, and integration with the strong supply chain management focus found in Wisner/Tan/Leong's SUPPLY CHAIN MANAGEMENT, 3e, International Edition. This unique edition presents extensive content not covered in other books. An expansive approach guides readers through the management stages of each supply chain activity while addressing real-world concerns related to the global supply chain. Readers follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well-organized chapters and numerous new cases demonstrate practical applications of supply chain management in today's workplace, while intriguing profiles build on topics and ensure that readers cover today's most important contemporary supply issues in depth.
The world of corporate finance, and in particular the accounting profession, have undergone serious scrutiny and have been affected by the financial crisis - internationally and locally - over the last few years. In writing the 7th edition of Financial Management, the authors have taken into account important developments including the new Companies Act, King III and the SA Competency Framework. It explains the long-term impact that they have on corporate finance and focus on developments in capital markets, tax legislation, ethics and professionalism, strategy, risk management and governance, as well as the integration of information technology (with specific reference to the SA Competency Framework). In addition, real work examples have been added, with existing examples being updated and/or expanded on. The authors have also expanded on the professional examination sections, in particular the questions from SAICA's board exams (Part I and II). In short, a high level of integration within the area of financial management is contained in this new edition.
The all-new Business and Marketing Cases is an engaging collection of case studies dealing with real-life businesses. Written by the business owners themselves, the stories are unique and inspiring to students, practitioners and would-be entrepreneurs. Owners, entrepreneurs and corporates (from SMMEs to larger companies) share their frustrations, successes, and challenges on starting and running successful businesses.
This new second edition of Focus on Operational Management discusses first-line managers and supervisors' management principles from a general management perspective. Focus on operational management 2nd edition acknowledges that all levels of management must be part of strategic management, but that responsibilities differ at various levels of management. Top management is responsible for all the management functions of an organisation, while senior/middle management is responsible for implementing top management's strategic goals and strategies. First-line managers and supervisors (operational managers) must implement senior/middle management's tactical objectives and strategies. To achieve these goals, first-line managers and supervisors need to manage operational goals and objectives.
Finance is the life-blood of an enterprise and sound financial management is critical to the ongoing health and vitality of an enterprise - even the best companies can go out of business because of poor financial management. In Basic Financial Management the authors address the major elements and principles of sound financial management in an easily understandable and practical way, from basic accounting and financial statements to business statistics. The book opens with an introduction to financial management for marketing managers. The examination and analysis of basic accounting and financial statements that follow, use exercises and practical examples to reinforce the various financial concepts. The authors then investigate the capital requirements of an enterprise and discuss various ways of financing these requirements. Diagrams and graphs explain the important concept of financial break-even analysis. The book also considers different types of business budgets and shows how to manage credit and stock/inventory. It concludes with a detailed discussion on the increasingly important subject of business statistics.
This book contains multiple-choice questions to be used alongside Introduction to Business Management seventh and eighth editions. Introductory-level Business Management students will find this book useful in their understanding of the subject and preparing them for multiple-choice examinations.
E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
Organizational Behavior by Fred Luthans was one of the first mainstream organizational behavior texts on the market and continues the tradition of being the most current and up-to-date researched text today. Well-known author Fred Luthans is the 5th most prolific Publisher in Academy of Management Journals and a senior research scientist with the Gallup Organization, who continues to do research in the organizational behavior area. The Twelfth Edition of Organizational Behavior is ideal for instructors who take a research-based and conceptual approach to their OB course.
A comprehensive look at the equity valuation process With the "Second Edition" of "Equity Asset Valuation, " the distinguished team of Jerald Pinto, Elaine Henry, Thomas Robinson, and John Stowe, fully update information associated with this important discipline. Blending theory with practice, they detail the contemporary techniques used to determine the intrinsic value of an equity security, and show you how to successfully apply these techniques in both foreign and domestic markets. Unlike alternative works in this field, the "Second Edition" of "Equity Asset Valuation" clearly integrates finance and accounting concepts into the discussion-providing the evenness of subject matter treatment, consistency of notation, and continuity of topic coverage that is so critical to the learning process.Addresses essential issues in this arena, including the equity valuation process, discounted dividend valuation, free cash flow valuation, and residual income valuationEach author brings his own unique experiences and perspectives to the equity analysis processDistills the knowledge, skills, and abilities you need to succeed in today's fast-paced financial environmentCompanion Workbook also available Valuable for classroom study, self-study, and general reference, this book contains clear, example-driven coverage of many of today's most important valuation issues.
Applied business statistics: methods and excel-based applications is an introductory statistics text for management students who want to know how to use statistics to analyse data generated from any area of business - be it marketing, finance, human resources, production or logistics. This text highlights the role of statistics as a decision support tool in management decision making. Throughout, emphasis is placed on (i) the importance of data and data quality, (ii) the use of numerous worked examples to show the range of possible applications, (iii) clear explanations of how each technique works, and (iv) the valid management interpretation of the statistical findings.
This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.
Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication. This work is ideal for the marketing practitioner who wants a practical approach to the issues of marketing today.
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author's objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today's challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
This book has been written specifically for those who need to manage people effectively for business success. It is designed to provide practical insight into the management of the human resources of an organisation. It is an indispensable book for those individuals holding management positions in organisations and for all learners seeking insight into the most important aspects of human resources management. The third edition has been completely restructured to provide not only in-depth and practical insight into HRM but also a focus on outcomes designed to help readers and learners develop their ability to practice HRM. To support this focus, chapter content is aligned to the outcomes and each chapter has a "Practicing HRM" section with tasks designed to assist readers and learners to put the content into practice and meet the chapter outcomes.
Provides easy referencing to most research techniques in the business domain. Depending on the problem at hand, there are numerous quantitative and qualitative methods described, as well as ways and means to write down the main problem. Beginners and specialists are reminded how to read and write academically and how to become good researchers.
Tourism entrepreneurs aims to provide students studying business management and tourism and emerging entrepreneurs, with the knowledge and skills to start and manage their own small business. It takes the reader through a process of understanding what tourism and the tourism industry is all about and where the entrepreneur fits into the industry, highlighting the importance of entrepreneurial activities within the tourism industry. The title allows readers to move from the conceptual stage to the writing of a business plan; this prepares the budding entrepreneur for - financing the venture; assessing the environment and market; identifying marketing opportunities; highlighting the risks involved and planning the financial management of the business; how a business should be managed to achieve success. |
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