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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Consumer Behavior (Paperback, Global ed of 10th revised ed)
Price: R582
Discovery Miles 5 820
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Consumer Behavior (Paperback, Global ed of 10th revised ed)
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Price R582
Discovery Miles 5 820
Expected to ship within 4 - 6 working days
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This is a Pearson Global Edition. The Pearson Editorial team worked
closely with educators around the world to include content
especially relevant to students outside the United States. For
undergraduate and graduate consumer behavior courses. The text that
set the standard for consumer behavior study. Consumer Behavior
explores how the examination and application of consumer behavior
is central to the planning, development, and implementation of
marketing strategies. The tenth edition captures the impact of new
media on consumer behavior and focuses on the marketers' ability to
learn more about customers' purchases in order to implement
strategy with greater precision.
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