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Consumer Behavior (Paperback, Global ed of 10th revised ed) Price: R677
Discovery Miles 6 770
Repayment Terms: R63 pm x 12*
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Consumer Behavior (Paperback, Global ed of 10th revised ed)

Leon G. Schiffman, Leslie Kanuk

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Price R677
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Discovery Miles 6 770 | Repayment Terms: R63 pm x 12*

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This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States. For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.

General

Imprint: Pearson Education (Us)
Country of origin: United States
Release date: August 2009
First published: 2010
Authors: Leon G. Schiffman • Leslie Kanuk
Dimensions: 276 x 216 x 21mm (L x W x T)
Format: Paperback
Pages: 598
Edition: Global ed of 10th revised ed
ISBN-13: 978-0-13-700670-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > Market research
Books > Varsity Textbooks
Books > Academic & Education > Varsity Textbooks > Business Management
Books > Academic & Education > Varsity Textbooks > Consumer Studies
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LSN: 0-13-700670-5
Barcode: 9780137006700

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