Sales management (Paperback)

Sales management is a management function that plays an important role in any marketing and sales organisation. The profitability of the organisation depends on how successfully sales managers lead their salespeople. The sales manager is responsible for the strategic planning of the sales force that includes the management of the selling process and organising the sales activities within the sales department. Also included in this book are two other functions that are becoming important for sales managers in performing their management tasks, namely sales promotions and sales metrics. Each chapter includes specific outcomes, case studies and discussion questions.

General

Imprint:	Juta Legal and Academic Publishers
Country of origin:	South Africa
Release date:	2014
Authors:	Antonie Drotsky
Dimensions:	245 x 168 x 14mm (L x W x T)
Format:	Paperback
Pages:	226
ISBN-13:	978-1-4851-0221-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Varsity Textbooks Books > Academic & Education > Varsity Textbooks > Business Management Books > Academic & Education > Varsity Textbooks > Management Books > Academic & Education > University Of Johannesburg > Business Management Books > Academic & Education > University Of Johannesburg > Management
LSN:	1-4851-0221-9
Barcode:	9781485102212

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