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Books > Business & Economics > Business & management

The Legal Foundations of Micro-Institutional Performance - A Heterodox Law & Economics Approach (Hardcover): Sarah S. Klammer,... The Legal Foundations of Micro-Institutional Performance - A Heterodox Law & Economics Approach (Hardcover)
Sarah S. Klammer, Eric A. Scorsone
R2,569 Discovery Miles 25 690 Ships in 12 - 17 working days

The aim of The Legal Foundations of Micro-Institutional Performance is to introduce the reader to a different way of thinking about economics that will allow them to both understand and apply legal concepts to economic analysis. To this end, it adopts and further develops Wesley Hohfeld's legal framework of jural (legal) relations as a tool of analysis. This analytical tool, as built into the Legal-Economic Performance framework, provides specific direction in identifying and describing interdependence among economic agents (including rights, duties, liberties and exposure to various acts). The framework adopted and developed in this book relies on the concept of interdependence--that all economic agents are tied together in a legal system given the inherent interdependent nature of transactions in a complex modern global economy. The authors start by developing this framework and then apply it to a variety of settings and empirical examples. Using this new method, economists will be able to reshape their analysis to account for how legal systems and specific legal rules impact economic performance and outcomes. This approach will be of great interest to graduate and advanced undergraduate social science scholars, faculty interested in the intersections of law and economics and the application of legal concepts to impact analysis, and practitioners in the fields of policy, law and economics.

Decisions - The Complexities of Individual and Organizational Decision-Making (Paperback): Karin Brunsson, Nils Brunsson Decisions - The Complexities of Individual and Organizational Decision-Making (Paperback)
Karin Brunsson, Nils Brunsson
R820 Discovery Miles 8 200 Ships in 12 - 17 working days

Decision-making is an activity in which everyone is engaged on a more or less daily basis. In this book, Karin Brunsson and Nils Brunsson explore the intricacies of decision-making for individuals and organizations. When, how and why do they make decisions? The authors identify four distinct ways of reasoning that decision-makers use. The consequences of decisions vary: some promote action, others impede it, and some produce more responsibility than others. With in-depth discussions of rationality, justifications and hypocrisy, the authors show how organizational and political decision processes become over-complicated and difficult for both decision makers and external observers to understand. Decisions is a concise and easy-to-read introduction to a highly significant and intriguing topic. Based on research from several fields, it provides useful reading and essential knowledge for scholars and students throughout the social sciences and for everyone who wants to understand their own decisions and those of others.

Human Resource Management in the New World of Work - Meeting the Challenges of Industry 4.0 (Paperback): Desere kokt Human Resource Management in the New World of Work - Meeting the Challenges of Industry 4.0 (Paperback)
Desere kokt
R530 R490 Discovery Miles 4 900 Save R40 (8%) Ships in 7 - 10 working days

The new world of work is characterised by increased globalisation, digitalisation and virtualisation, as well as the continuous emergence of Fourth Industrial Revolution (4IR or Industry 4.0) technologies. These aspects have irrevocably transformed the world of work, placing increased emphasis on HR professionals to be effective change agents. The role of HR professionals is likely to become more pronounced in the future. Given the numerous challenges South Africa faces within the context of the Fourth Industrial Revolution, the aim of this book is to provide a South Africa perspective on human resource management (HRM) within the new world of work.

How to Create Your Future with Confidence (Paperback): Laura Palker How to Create Your Future with Confidence (Paperback)
Laura Palker
R514 Discovery Miles 5 140 Ships in 10 - 15 working days
Leading The Change - Effective Transformation Leadership (Paperback): Mark Anthony Redman Leading The Change - Effective Transformation Leadership (Paperback)
Mark Anthony Redman
R560 Discovery Miles 5 600 Ships in 10 - 15 working days
Innovation for Entrepreneurs (Paperback): Marc H. Meyer, Chaewon Lee Innovation for Entrepreneurs (Paperback)
Marc H. Meyer, Chaewon Lee
R1,231 Discovery Miles 12 310 Ships in 12 - 17 working days

Innovation for Entrepreneurs presents a powerful but easy to apply toolkit for innovation, based on Professors Meyer and Lee's decades of experience as company founders and innovators for corporations around the globe. This textbook includes guidance for developing new product and service ideas with genuine impact, building teams around these ideas, understanding customers' needs, translating these needs into compelling product and service designs, and creating initial prototypes. It also helps students learn how to scope and size target markets and position an innovation successfully relative to competitors. These methods are fundamental for any new, impactful venture. The textbook is a series of frameworks and methods that build upon one another to the final deliverable - an innovation project developed by student teams, solving problems for specific types of users and use cases. Each chapter introduces readers to entrepreneurs and their stories of innovation and venture development, across different sectors of the economy and regions of the world. Going to a core theme of the book, each of these entrepreneurs has tackled a societal-focused problem and created economic value for themselves and their investors. These are stories of inspiration and achievement - and they illustrate the major frameworks provided in the book. Each entrepreneur faced a problem or challenge solved by the methods presented in that chapter. The authors' own entrepreneurial and corporate innovation experiences then complement these examples with additional industry applications of the method. Then, each chapter concludes with exercises for students to apply their newfound knowledge to their innovation projects. The book's final chapter then shows students how to best integrate their work from each chapter into a compelling presentation. Innovation for Entrepreneurs is an essential book for all undergraduate students. Entrepreneurship students in business schools will find it addressing a missing link in many business school curriculums - how to design a distinctive new product or service. At the same time, the methods-based approach combined with its inspiring stories makes this book a great learning platform for engineering and science students thinking about starting their own ventures or working for others upon graduation. Mindful, purposeful innovation is the gift that we wish to share in this book, arming readers with practical, powerful methods. Our students have started many interesting, impactful companies, and with this, have gained the deeper satisfaction of using creativity and technology to help others.

Good Strategy/Bad Strategy - The difference and why it matters (Paperback, New Edition): Richard Rumelt Good Strategy/Bad Strategy - The difference and why it matters (Paperback, New Edition)
Richard Rumelt 3
R355 R284 Discovery Miles 2 840 Save R71 (20%) Ships in 5 - 10 working days

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

Megaprojects for Megacities - A Comparative Casebook (Hardcover): John Landis Megaprojects for Megacities - A Comparative Casebook (Hardcover)
John Landis
R4,938 Discovery Miles 49 380 Ships in 12 - 17 working days

Megaprojects for Megacities is a collection of 14 international case studies of transportation, urban development, and environmental megaprojects completed during the last ten years in North America, Asia and Europe. It goes beyond the previous megaproject literature to look at how and why each project was conceived, planned, engineered, financed, and delivered, and how particular planning and delivery practices shaped successful and unsuccessful outcomes. With individual chapters on high-speed rail, urban metro systems, bus rapid transit, roadway tunnels and bridges, new and improved airports, waterfront redevelopment projects, new towns, urban parks and renewable energy projects, this book is unparalleled in its coverage, depth and takeaways for practice. It incorporates current examples from across the world, including North America, Asia, the UK, and Europe. This collection of case studies is presented in an approachable way that will prove valuable to academics, researchers and students as well as practicing professionals, financiers and senior government officials interested in infrastructure planning, financing, project management and delivery.

How to Lead Academic Departments Successfully (Paperback): Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen How to Lead Academic Departments Successfully (Paperback)
Adam Lindgreen, Alan Irwin, Flemming Poulfelt, Thyra U. Thomsen
R1,341 Discovery Miles 13 410 Ships in 12 - 17 working days

It is an old cliche that leading and managing academics is like herding cats. This book challenges this myth and presents a way to deal with the many challenges of academic leadership, from managing departments, research groups and teams to managing tensions between research and teaching. The book is a practical and stimulating guide to different pathways to successful academic leadership, both in personal and organizational terms.

Bad Business Practice - Criminal Law, Regulation and the Reconfiguration of the Business Model (Hardcover): Christopher... Bad Business Practice - Criminal Law, Regulation and the Reconfiguration of the Business Model (Hardcover)
Christopher Harding, Alison Cronin
R3,067 Discovery Miles 30 670 Ships in 12 - 17 working days

This cutting-edge book critically reviews the field of attempted legal control and regulation of delinquent conduct by business actors in the form of exploitative, collusive and corrupt behaviour. It explores key topics including victimhood, accountability, theories of trading and shared responsibility. Christopher Harding and Alison Cronin reflect on the attempts that have been made globally to use criminal law and other methods of formal legal control, as well as more flexible and innovative approaches under the heading of 'regulation', to address the problem of bad business practice. The book argues for a return to first principles and that the possibility of a reconfiguration of economic ordering and market and trading culture should be considered; as business malpractice is largely inherent in the dominant capitalist model, that model is in need of repurposing and reform. Taking an interdisciplinary approach, this book will be a valuable resource for scholars and students of law with a focus on business, commercial law and criminal law, in addition to researchers of corporate governance and public administration and management. Its critical arguments will also benefit NGOs, business professionals and campaign groups.

Public-Private Collaborations for Long-Term Investments - Converging Towards Public Value Generation (Hardcover): Veronica... Public-Private Collaborations for Long-Term Investments - Converging Towards Public Value Generation (Hardcover)
Veronica Vecchi, Francesca Casalini, Niccolo Cusumano
R2,112 Discovery Miles 21 120 Ships in 12 - 17 working days

This book offers a unique framework to understand how public institutions and private investors can collaborate to sustain long-term investments (LTIs), with a specific focus on public private partnership for infrastructure, blended finance mechanisms, and impact investing. Offering a holistic approach to long-term investing, which encompasses both infrastructure and corporate innovation and sustainability strategies, chapters explore how collaborations can mobilize resources, overcome market failures, and maximize impacts. Furthermore, it provides a deeper understanding on LTIs, both in terms of the sustainable investment approaches that investors are progressively adopting, and in terms of the main domains of LTIs such as infrastructure and corporate investments in research and innovation, sustainability, and circularity. The book also highlights how LTIs are essential to ensure the achievement of the Sustainable Development Goals, which represent an institutionalization of the concept of public value. Public-Private Collaborations for Long-Term Investments will be critical reading for policymakers, investors, and managers working in the public and private sectors. The combination of cutting-edge insights and depth of knowledge rooted in the scientific literature will also be beneficial for scholars and students in the fields of public administration and management, infrastructure finance, and sustainability.

Handbook of Research Methods for Supply Chain Management (Hardcover): Stephen Childe, Anabela Soares Handbook of Research Methods for Supply Chain Management (Hardcover)
Stephen Childe, Anabela Soares
R6,845 Discovery Miles 68 450 Ships in 12 - 17 working days

Written by a panel of leading international researchers, this Handbook identifies the key topics for research in supply chain management using an innovative step-by-step approach and provides an extensive range of methodologies for researching the subjects. Examining the complex and fascinating process of supply chain management, chapters provide a detailed and expansive review of the wide range of research methods used to study the topic. It further investigates the key issues facing supply chains, identifying important research questions such as how to build sustainable and socially responsible supply chains as well as how to address the complexities experienced in developing and emerging economies. The breadth of the Handbook of Research Methods for Supply Chain Management allows the next generation of researchers to successfully engage with the management of supply chains. This innovative Handbook will be an invaluable resource for research students and their supervisors, supply chain managers and anyone looking for a useful reference tool for contemporary and future challenges in supply chain management. Scholars looking for an excellent guide on research methods in supply chain management and how to identify topics for study will find this required reading.

Your Hidden Superpower - Practicing Kindness to Set Yourself Apart, Revolutionize Your Career, and Make Authentic Connections... Your Hidden Superpower - Practicing Kindness to Set Yourself Apart, Revolutionize Your Career, and Make Authentic Connections (Paperback)
Adrienne Bankert
R302 Discovery Miles 3 020 Ships in 12 - 17 working days

Harness the hidden power of kindness. Kindness isn't merely about getting along with people and being nice. It's a game changer in business, the door-opener to opportunity, and the key to authenticity and confidence. It's a superpower that can be honed through an intentional lifestyle of kindness and is especially important in these divisive times. Can something as simple as kindness really be the answer? Through years of developing her own kindness practices and studying those of others, Good Morning America correspondent and anchor Adrienne Bankert has experienced firsthand the unbeatable power of kindness and witnessed its transformative impact on others. Adjusting our perspective from being closed off and self-centered to a mindset of kindness ripples into a staggering amount of personal fulfillment and growth. No matter our age or ethnicity, where we come from, or how much money we make, every one of us can be kind. Every one of us can be a change agent. Your Hidden Superpower will help you: See simple acts of kindness from a new and empowering perspective; Learn how to make kindness a habit and experience more peace, inspiration, and impact; Engage kindness at work and enjoy remarkable opportunities-plus, know how to get from "here" to "there" quickly; and Activate kindness as a force to reconnect you to your authentic self, replenish your passion and creativity, and find your voice.

Organisational Behaviour - A Contemporary South African Perspective (Paperback, 5th ed): Amanda Werner, J. Bagraim, P... Organisational Behaviour - A Contemporary South African Perspective (Paperback, 5th ed)
Amanda Werner, J. Bagraim, P Cunningham, M. Sukdeo, C. Viedge
R735 R678 Discovery Miles 6 780 Save R57 (8%) Ships in 7 - 10 working days

South African organisations operate in an environment that is fast changing due to digital advancement,economic challenges, social complexities, and changing employee and customer values/expectations. In this environment, successful organisations empower talented employees to work in teams and make pivotal decisions that lead to innovation and exceptionally high performance. Success for these organisations is not by chance but is the result of adopting carefully planned and sophisticated interventions into the organisational structure, leadership and management orientations, culture, and processes and behaviours. In this respect, Organisational behaviour: a contemporary South African perspective provides a solid and scientific foundation for developing an integrated and holistic understanding of the individual and group processes in the modern organisation. Organisational behaviour explores expectations that organisations and employees have of each other. It addresses contemporary issues related to organisational culture, change, engagement, performance excellence, changing communication technology, transformational and authentic leadership, diversity, business ethics, team excellence and globalisation. It contains many encounters, discussion questions, practical exercises and case studies with a southern African orientation to stimulate self-study, debate and reflective thinking. Organisational behaviour is aimed not only at aspiring HR practitioners and managers, but also at established professionals who need to stay updated, irrespective of their field and nature of their organisation.

General Management (Paperback, 2nd ed): J.A.A. Lazenby General Management (Paperback, 2nd ed)
J.A.A. Lazenby
R600 R555 Discovery Miles 5 550 Save R45 (7%) Ships in 7 - 10 working days

Today's business environment is challenging and ever-changing. Accordingly, any manager, whether in the public or private sector, and whatever the size and type of organisation, has to have some basic management knowledge and skills. General management is a back-to-basics textbook that provides the grounding managers and entrepreneurs need to survive and prosper in today's fluid and competitive global marketplace. General management incorporates the fundamental concepts found in any general management course, including the basic functions of planning, organising, leading (activating) and control. The discussion is augmented with updated, real-life management-in-action examples and an Afrocentric perspective has been woven into the chapters where applicable.

Handbook of Digital Innovation (Paperback): Satish Nambisan, Kalle Lyytinen, Youngjin Yoo Handbook of Digital Innovation (Paperback)
Satish Nambisan, Kalle Lyytinen, Youngjin Yoo
R1,241 Discovery Miles 12 410 Ships in 12 - 17 working days

Digital innovations influence every aspect of our lives in this increasingly technological world. Firms that pursue digital innovations must think carefully about how digital technologies shape the nature, process and outcomes of innovation as well as the long- and short-term social, economic and cultural consequences of their offerings. The Handbook contributes to building a transdisciplinary understanding of digital innovation by bringing together a diverse set of leading scholars from business, engineering, economics, science and public policy. Their distinct perspectives advance ideas and principles intended to set the agenda for future research on digital innovation in ways that inform not only firm-level strategies and practices but policy decisions and science-focused investments as well. The first of its kind, this Handbook provides scope and depth for scholars interested in information systems and digital technologies, innovation and entrepreneurship, strategy, and digital platforms and ecosystems. In addition, it is informative and enlightening to scholars and practitioners interested in the impact of digital technologies on organizations and the broader society. Contributors include: A. Aaltonen, C. Alaimo, E. Autio, N. Berente, C. Bubel, P.N. Courant, J. Cutcher-Gershenfeld, E.L. Echeverri-Carroll, A. Gawer, T.L. Griffith, V. Grover, J. Grudin, O. Henfridsson, S.L. Jarvenpaa, J. Kallinikos, M.J. Kim, J.L. King, R.J. Kulathinal, S. Kumar, K.A. Loparo, K. Lyytinen, A. Majchrzak, A. Malhotra, M.L. Markus, S. Nambisan, W. Nan, J.V. Nickerson, A. Pedraza-Avella, L.W. Rogowski, S. Seidel, L.D.W. Thomas, C. Velu, Y. Yoo, X. Zhang

Human Resource Management (Paperback, 11th ed): Human Resource Management (Paperback, 11th ed)
R627 R580 Discovery Miles 5 800 Save R47 (7%) In Stock

Human Resource Management 11e is a comprehensive introductory textbook for undergraduate students. The textbook focuses on the core responsibilities of human resource management and how this function is central to the success of an organisation. The content reflects the main theories and processes and how these can be applied in an organisation to give it a competitive advantage.

Africa Is Open For Business - Ten Years Of Game-Changing Headlines (Paperback, Revised ed): Victor Kgomoeswana Africa Is Open For Business - Ten Years Of Game-Changing Headlines (Paperback, Revised ed)
Victor Kgomoeswana
R230 R180 Discovery Miles 1 800 Save R50 (22%) Ships in 11 - 16 working days

Victor Kgomoeswana, well known as an African business expert with a profile on radio and television, shares 50 stories of innovation and opportunity behind the business headlines of the last ten years on the African continent, with some revised content since the first edition of the book in May 2014. From the introduction of M-pesa in Kenya to changing the image of Nigeria as Africa's fraud capital, and from Rwandan coffee farmers to Ethiopian airlines, and other remarkable stories in between, Kgomoeswana criss-crosses the continent to highlight and revisit the most fascinating business stories and their impact on the future of Africa. Africa is open for business revised and updated edition contains a dynamic and different view of the opportunities available in Africa from those usually portrayed in the news and in other media. Kgomoeswana focuses on the stories behind the headlines as well as sharing his personal experiences of Africa while travelling and doing business in a way that is as entertaining as it is informative.

Talking to Strangers - What We Should Know about the People We Don't Know (Paperback): Malcolm Gladwell Talking to Strangers - What We Should Know about the People We Don't Know (Paperback)
Malcolm Gladwell 1
R213 Discovery Miles 2 130 Ships in 12 - 17 working days

The routine traffic stop that ends in tragedy. The spy who spends years undetected at the highest levels of the Pentagon. The false conviction of Amanda Knox. Why do we so often get other people wrong? Why is it so hard to detect a lie, read a face or judge a stranger's motives? Through a series of encounters and misunderstandings - from history, psychology and infamous legal cases - Malcolm Gladwell takes us on an intellectual adventure into the darker side of human nature, where strangers are never simple and misreading them can have disastrous consequences. No one challenges our shared assumptions like Malcolm Gladwell. Here he uses stories of deceit and fatal errors to cast doubt on our strategies for dealing with the unknown, inviting us to rethink our thinking in these troubled times.

Research Handbook on Disability and Entrepreneurship (Hardcover): Shumaila Yousafzai, Wilson Ng, Shandana Sheikh, Thomas Coogan Research Handbook on Disability and Entrepreneurship (Hardcover)
Shumaila Yousafzai, Wilson Ng, Shandana Sheikh, Thomas Coogan
R4,620 Discovery Miles 46 200 Ships in 12 - 17 working days

By exploring the economic and social value of disabled people with positive entrepreneurial traits and adaptive skills, this innovative book breaks away from normative entrepreneurial studies to recognise the overlooked value in disabled entrepreneurs. In the study of entrepreneurship, the social tendency to disregard people with disabilities has caused a paucity of knowledge about the successful ventures of disabled people worldwide. Seeking to improve public understanding of disabled entrepreneurs, this pioneering book re-evaluates their identity, value and contribution beyond economic, cultural and geographical contexts. Chapters explore disabled entrepreneurs from non-Western economies and marginalised social segments, with a focus on emphasising the importance of disabled women entrepreneurs from developing economies as agents of change for society and the economy. Exploring the push and pull factors that exist for disabled people in the entrepreneurial ecosystem, chapters disassemble the socially institutionalised barriers to important sources of value creation by disabled entrepreneurs. With a global scope, this book will prove invaluable for students and scholars of entrepreneurship and business management. With expert insights into innovative practices and evidence-based policymaking from a range of disabled entrepreneurs, it will be a vital resource for entrepreneurs looking to build and grow inclusive and successful ventures.

Handbook of Innovation & Appropriate Technologies for International Development (Hardcover): Philippe Regnier, Daniel Frey,... Handbook of Innovation & Appropriate Technologies for International Development (Hardcover)
Philippe Regnier, Daniel Frey, Samuel Pierre, Koshy Varghese, Pascal Wild
R5,078 Discovery Miles 50 780 Ships in 12 - 17 working days

This timely Handbook provides a conceptual discussion and a wide empirical presentation of new disruptive forms of innovation producing appropriate technologies, addressing the needs of low-income populations, and providing alternative solutions for sustainable development. The Handbook of Innovation & Appropriate Technologies for International Development expertly analyses and compares contributions of appropriate technologies in developing, emerging and industrialized economies, including China and India, and their global development impacts. Additionally, it covers the transversal role of new international communication technologies, open access, digital tools as well as entrepreneurship and innovation from within emerging economies and in industrialized nations. Using empirical analyses of cases and experiences in manufacturing sectors and services, it covers both the formal and informal economy, and provides an insightful focus on differences and similarities across borders and sectors. NGO and private sector practitioners, public sector officers as well as academics specialized in development economics, entrepreneurship and engineering or management studies will find this Handbook to be illuminating and very informative. Science and technology producers and entrepreneurs will appreciate the global look into more sustainable development as related to appropriate technologies, and how they can be used across all economic backgrounds.

The Role of Ecosystems in Developing Startups - Frontiers in European Entrepreneurship Research (Hardcover): Pierluigi Rippa,... The Role of Ecosystems in Developing Startups - Frontiers in European Entrepreneurship Research (Hardcover)
Pierluigi Rippa, Cyrine Ben-Hafaiedh, Agnieszka Kurczewska, Mario Raffa, Mirela Xheneti
R2,573 Discovery Miles 25 730 Ships in 12 - 17 working days

Presenting cutting-edge research from Europe and beyond, The Role of Ecosystems in Developing Startups examines the diverse triggers of the entrepreneurial process and evaluates the richness of different entrepreneurial ecosystems. Novel approaches and methodologies in the field of startups, small business and entrepreneurship are provided, together with the conceptualisation of ecosystems in the managerial field. The book also demonstrates the importance of context in terms of actors and networks, the complete entrepreneurial journey as a set of complex processes and the role of time and resources supporting new companies. Furthermore, the use of social networks in both the early stages and in strategy execution are investigated as key to the entrepreneurial process and its ultimate success. The book's up-to-date empirical approach and practical guidance will provide an excellent resource to scholars and researchers in entrepreneurship alongside other business and management topics, practitioners and policy analysts in the field of entrepreneurship and management.

Customer Mania! - It's Never Too Late to Build a Customer-Focused Company (Paperback): Kenneth Blanchard Customer Mania! - It's Never Too Late to Build a Customer-Focused Company (Paperback)
Kenneth Blanchard; As told to Jim Ballard, Fred Finch
R421 R346 Discovery Miles 3 460 Save R75 (18%) Ships in 10 - 15 working days
The Power of One More - The Ultimate Guide to Happiness and Success (Hardcover): Ed Mylett The Power of One More - The Ultimate Guide to Happiness and Success (Hardcover)
Ed Mylett
R533 Discovery Miles 5 330 Ships in 12 - 17 working days

You're one more intentional thought and action away from discovering your best life In The Power of One More, renowned keynote speaker and performance expert Ed Mylett draws on 30 years of experience as an entrepreneur and coach to top athletes, entertainers, and business executives to reveal powerful strategies to help you live an extraordinary "one more" life. In The Power of One More, you'll: Learn why you're closer to your dreams and goals than you think and why using The Power of One More strategies will help you cross the finish line in whatever race you're running Understand the psychology and science of how to use The Power of One More in every part of your life to help you solve problems and achieve levels of success you never thought possible Discover time-tested and unique solutions to challenges that will remove the mental roadblocks you've been battling for years Perfect for anyone who wants more bliss, wealth, or better relationships, The Power of One More is an indispensable roadmap to realizing and exceeding your personal and professional goals by tapping into the superpowers and gifts you already have inside you.

Handbook of Research on Ethnic and Intra-cultural Marketing (Hardcover): Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren Handbook of Research on Ethnic and Intra-cultural Marketing (Hardcover)
Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
R4,912 Discovery Miles 49 120 Ships in 12 - 17 working days

Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments. Cognisant of the cultural diversity within cultures, the Handbook considers the ethical ramifications of culture- and race-based targeting and segmentation, advancing a culture-based marketing approach that addresses the similarities and differences across groups while recognising the variety that exists within them. Chapters explore a compelling array of topics, from advocating for a departure from the white, Eurocentric, and heteronormative ideals that dominate the global beauty industry and investigating how Hip Hop's move into the mainstream raises questions about authenticity and cultural appropriation, to addressing the role played by religion in consumer behaviour and mapping the diverse and complex markets of Latin America and Asia. Featuring multidisciplinary research which builds towards a more vibrant ethnic and sub-cultural marketing literature, this compelling Handbook will inform and inspire the work of current and future marketing scholars. It will also be an essential resource for corporations interested in targeting ethnic and religious marketing segments.

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