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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry

Development of the Global Film Industry - Industrial Competition and Cooperation in the Context of Globalization (Hardcover):... Development of the Global Film Industry - Industrial Competition and Cooperation in the Context of Globalization (Hardcover)
Hong Lu, Qiao Li; Contributions by Qiusha Lv; Edited by Yanqiu Guan
R3,472 Discovery Miles 34 720 Ships in 12 - 17 working days

The global film industry has witnessed significant transformations in the past few years. Regions outside the USA have begun to prosper while non-traditional production companies such as Netflix have assumed a larger market share and online movies adapted from literature have continued to gain in popularity. How have these trends shaped the global film industry? This book answers this question by analyzing an increasingly globalized business through a global lens. Development of the Global Film Industry examines the recent history and current state of the business in all parts of the world. While many existing studies focus on the internal workings of the industry, such as production, distribution and screening, this study takes a "big picture" view, encompassing the transnational integration of the cultural and entertainment industry as a whole, and pays more attention to the coordinated development of the film industry in the light of influence from literature, television, animation, games and other sectors. This volume is a critical reference for students, scholars and the public to help them understand the major trends facing the global film industry in today's world.

The British Horror Film from the Silent to the Multiplex (Hardcover): Ian Fryer The British Horror Film from the Silent to the Multiplex (Hardcover)
Ian Fryer
R624 R512 Discovery Miles 5 120 Save R112 (18%) Ships in 9 - 15 working days

When Hammer Films broke box office records in 1957 with `The Curse of Frankenstein', the company not only resurrected the gothic horror film, but also created a particularly British-flavoured form of horror that swept the world. `The British Horror Film from the Silent to the Multiplex' is your guide to the films, actors, and filmmakers who have thrilled and terrified generations of movie fans. In just one book, you will find the literary and cinematic roots of the genre to the British films made by film legends such as Bela Lugosi and Boris Karloff, Hammer's accomplishments starring Christopher Lee and Peter Cushing, and the post-Hammer horrors such as Peter Walker's `Frightmare' and huge British-made successes such as `Alien' and the zombie craze of the twenty-first century. Featuring the history, the films, the stars, the directors, and the studios in one fascinating, fun, and fact-filled volume, whether you are an absolute beginner or a seasoned gore-hound, this volume covers everything you ever wanted to know about the British horror movie, but were too bone-chillingly afraid to ask.

Superheroes, Movies, and the State - How the U.S. Government Shapes Cinematic Universes (Hardcover): Tricia Jenkins, Tom Secker Superheroes, Movies, and the State - How the U.S. Government Shapes Cinematic Universes (Hardcover)
Tricia Jenkins, Tom Secker
R933 R768 Discovery Miles 7 680 Save R165 (18%) Ships in 10 - 15 working days

Tricia Jenkins and Tom Secker deliver a highly original exploration of how the government-entertainment complex has influenced the world's most popular movie genre-superhero films. Superheroes, Movies, and the State sets a new standard for exploring the government-Hollywood relationship as it persuasively documents the critical role different government agencies have played in shaping characters, stories, and even the ideas behind the hottest entertainment products. Jenkins and Secker cover a wide range of US government and quasi-governmental agencies who act to influence the content of superhero movies, including the Department of Defense, the National Academy of Sciences' Science and Entertainment Exchange and, to a lesser extent, the FBI and the CIA. Superheroes, Movies, and the State deploys a thematic framework to analyze how five of the key themes of our time-militarism, political radicalism and subversion, the exploration of space, the role of science and technology, and representation and identity-manifest in the superhero genre, and the role of the government in molding narratives around these topics. The book includes interviews with both producers and influencer insiders and covers a wide range of superhero products, from 1970s TV shows up to the most recent movie and TV releases, including the first major analysis of the hit Amazon show The Boys. In addition, it is the first deep exploration of NASA's Hollywood office and the first detailed account of the role of the Science and Entertainment Exchange, which has worked on thousands of products since its creation in 2008 but is little known outside of the industry. Superheroes, Movies, and the State offers an innovative blend of research methods and interpretive frameworks, combining both production histories and deep readings of superhero texts to clearly reveal how the government-entertainment complex works in the world of blockbuster cinema to shape public perceptions of the United States, war, science, and much, much more.

Breaking In - Tales from the Screenwriting Trenches (Paperback): Lee Jessup Breaking In - Tales from the Screenwriting Trenches (Paperback)
Lee Jessup
R1,180 Discovery Miles 11 800 Ships in 12 - 17 working days

Breaking In: Tales from the Screenwriting Trenches is a no-nonsense, boots-on-the-ground exploration of how writers REALLY go from emerging to professional in today's highly saturated and competitive screenwriting space. With a focus on writers who have gotten representation and broken into the TV or feature film space after the critical 2008 WGA strike and financial market collapse, the reader will learn from tangible examples of how success was achieved via hard work and specific methodology. This book includes interviews from writers who wrote major studio releases (The Boy Next Door), staffed on television shows (American Crime, NCIS New Orleans, Sleepy Hollow), sold specs and television shows, placed in competitions, and were accepted to prestigious network and studio writing programs. These interviews are presented as Screenwriter Spotlights throughout the book and are supported by insight from top-selling agents and managers (including those who have sold scripts and pilots, had their writers named to prestigious lists such as The Black List and The Hit List) as well as working industry executives. Together, these anecdotes, learnings and perceptions, tied in with the author's extensive experience in and knowledge of the industry, will inform the reader about how the industry REALLY works, what it expects from both working and emerging writers, as well as what next steps the writer should engage in, in order to move their screenwriting career forward.

Understanding Disney - The Manufacture of Fantasy  2e (Paperback, 2nd Edition): Wasko Understanding Disney - The Manufacture of Fantasy 2e (Paperback, 2nd Edition)
Wasko
R749 Discovery Miles 7 490 Ships in 12 - 17 working days

Since the 1930s, the Walt Disney Company has produced characters, images, and stories that have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children, as well as adults? In this updated second edition, with new examples provided throughout, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - continues to manufacture the fantasies that enthrall millions. She analyses the historical expansion of the Disney empire into the twenty-first century, examines the content of Disney's classic and more recent films, cartoons and TV programs and discusses how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception (and sometimes, reinterpretation) of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides an updated and comprehensive overview of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies, as well as a broader readership of Disney fans.

Film Marketing (Paperback, 2nd edition): Finola Kerrigan Film Marketing (Paperback, 2nd edition)
Finola Kerrigan
R1,528 Discovery Miles 15 280 Ships in 9 - 15 working days

The role of the film marketer is both vital and challenging. Promotion is one of the industry's biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.

The Insider's Guide to Film Finance (Hardcover): Philip Alberstat The Insider's Guide to Film Finance (Hardcover)
Philip Alberstat
R4,054 Discovery Miles 40 540 Ships in 12 - 17 working days

Financing an independent feature film production is a highly complex process. This book demystifies the legal and commercial implications of a film from start to finish. It provides a detailed survey of each of the processes and players involved, and analyses of the legal and commercial issues faced by all of the participants in a film financing transaction. Packed with legal advice and straight forward explanations this is an essential reference for filmmakers worldwide. With contributions from leading professionals around the world, and an up-to-date international approach, this is an invaluable tool for producers, and others involved in the film industry. Includes: Case studies, Sample Recoupment Schedules, Alternative Financing Models, Glossary of Film Financing and Banking Terms Philip Alberstat is a media finance and production lawyer specialising in film, television and broadcasting. He has worked on films such as The 51st State, Goodbye Mr Steadman, Tooth and numerous television programmes and series. He is on the editorial board of Entertainment Law Review and is the author of The Independent Producers Guide to Film and TV Contracts (2000), and Law and the Media (2002). Philip is involved in raising finance for film and television productions and negotiating and structuring film and television deals. He undertakes corporate and commercial work and handles the intellectual property aspects of broadcasting and finance transactions. He has also executive produced numerous film and television productions. He won an Emmy Award in 2004 as an Executive Producer of the Film, "The Incredible Mrs. Ritchie". Philip joined Osborne Clarke as a partner in February 2002. Prior to that he was Head of Legal and Business Affairs with one of the largest independent TV production companies in the UK. He was previously Head of Media at Baker & McKenzie and began his career at Olswang. He was winner of the Lawyer/Hifal Award for Solicitor of the year in 1997 and is listed in Legal Experts in the area of Film Finance/Media.

Making Movies Without Losing Money - Practical Lessons in Film Finance (Hardcover): Daniel Harlow Making Movies Without Losing Money - Practical Lessons in Film Finance (Hardcover)
Daniel Harlow
R1,550 Discovery Miles 15 500 Ships in 12 - 17 working days

This book is about the practical realities of the film market today and how to make a film while minimizing financial risk. Film is a risky investment and securing that investment is a huge challenge. The best way to get investors is to do everything possible to make the film without losing money. Featuring interviews with film industry veterans - sales agents, producers, distributors, directors, film investors, film authors and accountants - Daniel Harlow explores some of the biggest obstacles to making a commercially successful film and offers best practice advice on making a good film, that will also be a commercial success. The book explores key topics such as smart financing, casting to add value, understanding the film supply chain, the importance of genre, picking the right producer, negotiating pre-sales and much more. By learning how to break even, this book provides invaluable insight into the film industry that will help filmmakers build a real, continuing career. A vital resource for filmmakers serious about sustaining a career in the 21st century film industry.

The Early Transnational Chinese Cinema Industry (Hardcover): Yongchun Fu The Early Transnational Chinese Cinema Industry (Hardcover)
Yongchun Fu
R3,907 Discovery Miles 39 070 Ships in 12 - 17 working days

Based on extensive original research, including in studio archives, industrial surveys, official records, trade journals, and English and Chinese newspapers, this book explores the role of the American film industry in the development of cinema in China. It examines the Chinese industry's response to the American industry and the consequences of this response. It also considers the attitudes of Chinese film practitioners towards Hollywood and the contribution of those figures who acted as intermediaries between the two industries. Overall, the book casts much new light on the early development of the film industry in China and demonstrates the huge influence Hollywood had on it. Winner of the inaugural 2021 New Zealand Asia Society Book Award, second prize.

The Movie Business Book (Paperback, 4th edition): Jason E. Squire The Movie Business Book (Paperback, 4th edition)
Jason E. Squire
R1,397 Discovery Miles 13 970 Ships in 9 - 15 working days

Tapping experts in an industry experiencing major disruptions, The Movie Business Book is the authoritative, comprehensive sourcebook, covering online micro-budget movies to theatrical tentpoles. This book pulls back the veil of secrecy on producing, marketing, and distributing films, including business models, dealmaking, release windows, revenue streams, studio accounting, DIY online self-distribution and more. First-hand insider accounts serve as primary references involving negotiations, management decisions, workflow, intuition and instinct. The Movie Business Book is an essential guide for those launching or advancing careers in the global media marketplace.

The Rise and Fall of the Italian Film Industry (Paperback): Marina Nicoli The Rise and Fall of the Italian Film Industry (Paperback)
Marina Nicoli
R1,362 Discovery Miles 13 620 Ships in 12 - 17 working days

Italian cinema triumphed globally in the 1960, with directors such as Rossellini, Fellini, and Leone, and actors like Sophia Loren and Marcello Mastroianni known to audiences around the world. But by the end of the 1980s, the Italian film industry was all but dead. The Rise and Fall of the Italian Film Industry traces the rise of the industry from its origins in the 19th century to its worldwide success in the 1960s, and its rapid decline in the subsequent decades. It does so by looking at cinema as an institution - subject to the interplay between the spheres of art, business, and politics at the national and international level. By examining the roles of a wide range of stakeholders (including film directors, producers, exhibitors, the public, and the critics) as well as the system of funding and the influence of governments, author Marina Nicoli demonstrates that the Italian film industry succeeded when all three spheres were aligned, but suffered and ultimately failed when they each pursued contradictory objectives. This in-depth case study makes an important contribution to the long-standing debate about promoting and protecting domestic cultures, particularly in the face of culturally dominant and politically- and economically-powerful creative industries from the United States. The Rise and Fall of the Italian Film Industry will be of particular interest to business and economic historians, cinema historians, media specialists, and cultural economists.

Show Trial - Hollywood, HUAC, and the Birth of the Blacklist (Hardcover): Thomas Doherty Show Trial - Hollywood, HUAC, and the Birth of the Blacklist (Hardcover)
Thomas Doherty
R775 R671 Discovery Miles 6 710 Save R104 (13%) Ships in 12 - 17 working days

In 1947, the Cold War came to Hollywood. Over nine tumultuous days in October, the House Un-American Activities Committee held a notorious round of hearings into alleged Communist subversion in the movie industry. The blowback was profound: the major studios pledged to never again employ a known Communist or unrepentant fellow traveler. The declaration marked the onset of the blacklist era, a time when political allegiances, real or suspected, determined employment opportunities in the entertainment industry. Hundreds of artists were shown the door-or had it shut in their faces. In Show Trial, Thomas Doherty takes us behind the scenes at the first full-on media-political spectacle of the postwar era. He details the theatrical elements of a proceeding that bridged the realms of entertainment and politics, a courtroom drama starring glamorous actors, colorful moguls, on-the-make congressmen, high-priced lawyers, single-minded investigators, and recalcitrant screenwriters, all recorded by newsreel cameras and broadcast over radio. Doherty tells the story of the Hollywood Ten and the other witnesses, friendly and unfriendly, who testified, and chronicles the implementation of the postwar blacklist. Show Trial is a rich, character-driven inquiry into how the HUAC hearings ignited the anti-Communist crackdown in Hollywood, providing a gripping cultural history of one of the most transformative events of the postwar era.

ISE American Cinema/American Culture (Paperback, 6th edition): John Belton ISE American Cinema/American Culture (Paperback, 6th edition)
John Belton
R1,735 Discovery Miles 17 350 Ships in 12 - 17 working days

American Cinema/American Culture introduces the reader to basic issues related to the phenomenon of American cinema. It looks at American film history from the 1890s through today, but it does not always explore this history in a purely chronological way. In fact, it is not (strictly speaking) a history. Rather, it is a cultural history, which focuses more on topics and issues than on what happened when. American Cinema/American Culture plays a crucial role in the process of identity-formation. Films not only serve as texts that document who we think we are or were, but they also reflect changes in our self-image, tracing the transformation from one kind of America to another.

Odeon Cinemas - Oscar Deutsch Entertains Our Nation (Paperback): Allen Eyles Odeon Cinemas - Oscar Deutsch Entertains Our Nation (Paperback)
Allen Eyles
R555 Discovery Miles 5 550 Ships in 12 - 17 working days

In the first of two volumes tracing the history of Britain's most famous cinema circuit, Allen Eyles looks at its creation in the early '30s by Oscar Deutsch and colleagues, the evolution of the distinctively modern house style in the hands of its key architects, the takeover of other cinemas, the start of the Odeon circuit release, and the impact of World War Two. This book pays tribute to some of the best buildings erected in Britain in the '30s and to Oscar Deutsch, whose long battle against ill-health culminated in his early death in 1941.
"Odeon Cinemas" is lavishly illustrated with interior and exterior photographs of almost all the new Odeons and draws extensively on unpublished material including the notes of some of Deutsch's associates and company records. It includes a detailed list of all the cinemas that were part of the Odeon circuit in Deutch's lifetime.
A second volume will follow, covering the years from 1941, when J. Arthur Rank took over control, to the present day.

United Artists (Paperback): Peter Kramer, Gary Needham, Yannis Tzioumakis, Tino Balio United Artists (Paperback)
Peter Kramer, Gary Needham, Yannis Tzioumakis, Tino Balio
R1,192 Discovery Miles 11 920 Ships in 12 - 17 working days

Established in 1919 by Hollywood's top talent United Artists has had an illustrious history, from Hollywood minor to industry leader to a second-tier media company in the shadow of MGM. This edited collection brings together leading film historians to examine key aspects of United Artists' centennial history from its origins to the sometimes chaotic developments of the last four decades. The focus is on several key executives - ranging from Joseph Schenck to Paula Wagner and Tom Cruise - and on many of the people making films for United Artists, including Gloria Swanson, David O. Selznick, Kirk Douglas, the Mirisch brothers and Woody Allen. Drawing on a wide range of primary sources, individual case studies explore the mutually supportive but also in places highly contentious relationships between United Artists and its producers, the difficult balance between artistic and commercial objectives, and the resulting hits and misses (among them The General, the Pink Panther franchise, Heaven's Gate, Cruising, and Hot Tub Time Machine). The second volume in the Routledge Hollywood Centenary series, United Artists is a fascinating and comprehensive study of the firm's history and legacy, perfect for students and researchers of cinema and film history, media industries, and Hollywood.

United Artists (Hardcover): Peter Kramer, Gary Needham, Yannis Tzioumakis, Tino Balio United Artists (Hardcover)
Peter Kramer, Gary Needham, Yannis Tzioumakis, Tino Balio
R3,918 Discovery Miles 39 180 Ships in 12 - 17 working days

Established in 1919 by Hollywood's top talent United Artists has had an illustrious history, from Hollywood minor to industry leader to a second-tier media company in the shadow of MGM. This edited collection brings together leading film historians to examine key aspects of United Artists' centennial history from its origins to the sometimes chaotic developments of the last four decades. The focus is on several key executives - ranging from Joseph Schenck to Paula Wagner and Tom Cruise - and on many of the people making films for United Artists, including Gloria Swanson, David O. Selznick, Kirk Douglas, the Mirisch brothers and Woody Allen. Drawing on a wide range of primary sources, individual case studies explore the mutually supportive but also in places highly contentious relationships between United Artists and its producers, the difficult balance between artistic and commercial objectives, and the resulting hits and misses (among them The General, the Pink Panther franchise, Heaven's Gate, Cruising, and Hot Tub Time Machine). The second volume in the Routledge Hollywood Centenary series, United Artists is a fascinating and comprehensive study of the firm's history and legacy, perfect for students and researchers of cinema and film history, media industries, and Hollywood.

Producing for the Screen (Hardcover): Amedeo D'adamo Producing for the Screen (Hardcover)
Amedeo D'adamo
R4,057 Discovery Miles 40 570 Ships in 12 - 17 working days

Producing for the Screen is a collection of essays written by and interviews with working producers, directors, writers, and professors, exploring the business side of producing for film and television. In this book, over 30 industry professionals dispel myths about the industry and provide practical advice on topics such as how to break into the field; how to develop, nurture, and navigate business relationships; and how to do creative work under pressure. Readers will also learn about the entrepreneurial expectations in relation to marketing, strategies for contending with the emotional highs and lows of producing, and money management while pursuing producing as a profession. Written for undergraduates and graduates studying filmmaking, aspiring producers, and working producers looking to reinvent themselves, Producing for the Screen provides readers with a wealth of first-hand information that will help them create their own opportunities and pursue a career in film and television.

The Insider's Guide to Film Finance (Paperback): Philip Alberstat The Insider's Guide to Film Finance (Paperback)
Philip Alberstat
R1,503 Discovery Miles 15 030 Ships in 12 - 17 working days

Financing an independent feature film production is a highly complex process. This book demystifies the legal and commercial implications of a film from start to finish. It provides a detailed survey of each of the processes and players involved, and analyses of the legal and commercial issues faced by all of the participants in a film financing transaction. Packed with legal advice and straight forward explanations this is an essential reference for filmmakers worldwide.
With contributions from leading professionals around the world, and an up-to-date international approach, this is an invaluable tool for producers, and others involved in the film industry.
Includes: Case studies, Sample Recoupment Schedules, Alternative Financing Models, Glossary of Film Financing and Banking Terms
Philip Alberstat is a media finance and production lawyer specialising in film, television and broadcasting. He has worked on films such as The 51st State, Goodbye Mr Steadman, Tooth and numerous television programmes and series. He is on the editorial board of Entertainment Law Review and is the author of The Independent Producers Guide to Film and TV Contracts (2000), and Law and the Media (2002).
Philip is involved in raising finance for film and television productions and negotiating and structuring film and television deals. He undertakes corporate and commercial work and handles the intellectual property aspects of broadcasting and finance transactions. He has also executive produced numerous film and television productions. He won an Emmy Award in 2004 as an Executive Producer of the Film, "The Incredible Mrs. Ritchie."
Philip joined Osborne Clarke as a partner in February 2002.Prior to that he was Head of Legal and Business Affairs with one of the largest independent TV production companies in the UK. He was previously Head of Media at Baker & McKenzie and began his career at Olswang. He was winner of the Lawyer/Hifal Award for Solicitor of the year in 1997 and is listed in Legal Experts in the area of Film Finance/Media.
* Offers an inside view on film finance with insights from leading professionals
* Provides all the information needed to become knowledgeable of the legal and commercial issues for film finance transactions
* Includes sample contracts, Inter-Party Agreement, Charge and Deed of Assignment, Notice of Assignment, Banking Term Sheets, Loan Agreement, Collection Agreement, Inter-Creditor Agreement, Chain of Title Opinion

German National Cinema (Paperback, 2nd edition): Sabine Hake German National Cinema (Paperback, 2nd edition)
Sabine Hake
R1,150 Discovery Miles 11 500 Ships in 12 - 17 working days

German National Cinema is the first comprehensive history of German film from its origins to the present. In this new edition, Sabine Hake discusses film-making in economic, political, social, and cultural terms, and considers the contribution of Germany's most popular films to changing definitions of genre, authorship, and film form.

The book traces the central role of cinema in the nation 's turbulent history from the Wilhelmine Empire to the Berlin Republic, with special attention paid to the competing demands of film as art, entertainment, and propaganda. Hake also explores the centrality of genre films and the star system to the development of a filmic imaginary.

This fully revised and updated new edition will be required reading for everyone interested in German film and the history of modern Germany.

Silent Cinema - A Guide to Study, Research and Curatorship (Paperback, 3rd edition): Paolo Cherchi Usai Silent Cinema - A Guide to Study, Research and Curatorship (Paperback, 3rd edition)
Paolo Cherchi Usai
R1,175 Discovery Miles 11 750 Ships in 12 - 17 working days

Paolo Cherchi Usai provides a comprehensive introduction to the study, research and preservation of silent cinema from its heyday in the early 20th century to its present day flourishing. He traces the history of the moving image in its formative years, from Edison's and Lumiere's first experiments to the dawn of 'talkies'; provides a clear guide to the basics of silent film technology; introduces the technical and creative roles involved in its production, and presents silent cinema as a performance event, rather than a passive viewing experience. This new, greatly expanded edition takes the reader on a new journey, exploring silent cinema in the broader context of technology, culture, and society, from the invention of celluloid film and its related machinery to film studios, laboratories, theatres and audiences. Among the people involved in the creation of a new art form were filmmakers, actors and writers, but also engineers, entrepreneurs, and projectionists. Their collective efforts, and the struggle to preserve their creative work by archives and museums, are interwoven in a compelling story covering three centuries of media history, from the magic lantern to the reinvention of silent cinema in digital form. The new edition also includes comprehensive resource information for the study, research, preservation and exhibition of silent cinema.

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release - Developing a Marketing Mindset from... The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release - Developing a Marketing Mindset from Concept to Release (Hardcover)
Russell Schwartz, Katherine MacDonald
R4,054 Discovery Miles 40 540 Ships in 12 - 17 working days

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

Understanding Media Production (Hardcover): Paul Dwyer Understanding Media Production (Hardcover)
Paul Dwyer
R3,911 Discovery Miles 39 110 Ships in 12 - 17 working days

Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and PewDiePie's "letsplay" videos, Dwyer highlights similarities and differences in the production strategies and styles used for a wide range of media products. The book tracks the evolution of these entertainment formats and the emergence of the media businesses which produce them. Chapters describe the key production practices associated with each format, including single and multi-camera filming, news reporting, three-point lighting and gameplay animation. They also explain the development of the production roles associated with these content forms; directors, producers, reporters, correspondents etc. The book goes on to explain how media businesses have used new technologies and production innovations to reduce costs and increase profits, resulting in dramatic changes to established production practices and roles. By comparing media production across media industries, in the UK and US, and illustrating the links between economic, sociopolitical and cultural influences on production, Understanding Media Production opens up a constructive debate between media practitioners and theorists about key questions of creativity and innovation in production.

Nordic National Cinemas (Paperback): Gunnar Iverson, Astrid Soderbergh Widding, Tytti Soila Nordic National Cinemas (Paperback)
Gunnar Iverson, Astrid Soderbergh Widding, Tytti Soila
R1,039 Discovery Miles 10 390 Ships in 12 - 17 working days


Nordic National Cinemas explores the film histories and cultures of Denmark, Finland, Iceland, Norway and Sweden and Challenges prevailing notions of Nordic cinema. Taking issue with the identification of Nordic cinemas with such internationally famed directors as Bergman and Dreyer, the authors examine each country's domestic film production, social and political context and domestic audiences.
Nordic National Cinemas traces the development of the cinema in the Nordic countries, from its origins in the early years of this century and the golden years of film making in the 1920s and 1930s, through the film production and censorship during the war year, the new-realism in the 1950s and 1960s, the influence of American cinema and the commercial and critical success of films in recent years. The authors not only explore the work of figures such as the early Hollywood directors Mauritz Stiller and Victor Sjostrom and the internationally renowned Carl Dreyer and Ingmar Bergman, directors of such classics as Vampyr, Ordet, Wild Strawberries and Cries and Whispers, but also nationally important filmmakers such as August Blom, Bodil Ipsen, Lau Lauritzen and Nils Malmros and contemporary film makers as Gabriel Axel, director of Babette's Feast the Kaurismaki brothers, directors of The Match Factory Girl and The Leningrad Cowboys and the recently acclaimed Lars von Trier, director of Breaking the Waves.
The authors examine the phenomenon of Nordic cinema and, despite the similarities and collaborations between the countries, stress that Nordic cinema is the cinema of five particular traditions. Each chapter discusses the history and film culture of the individual country and considers three specific questions: state control and support of film production; the cultural characteristics of Nordic film which both unify and define peculiarities of each each country; film production, content and form. In a final chapter, the authors assess the direction and future of the Nordic cinemas.

Main Street Movies - The History of Local Film in the United States (Hardcover): Martin L. Johnson Main Street Movies - The History of Local Film in the United States (Hardcover)
Martin L. Johnson
R2,251 R2,099 Discovery Miles 20 990 Save R152 (7%) Ships in 12 - 17 working days

"See yourself in the movies!" Prior to the advent of the home movie camera and the ubiquitousness of the camera phone, there was the local film. This cultural phenomenon, produced across the country from the 1890s to the 1950s, gave ordinary people a chance to be on the silver screen without leaving their hometowns. Through these movies, residents could see themselves in the same theaters where they saw major Hollywood motion pictures. Traveling filmmakers plied their trade in small towns and cities, where these films were received by locals as being part of the larger cinema experience. With access to the rare film clips under discussion, Main Street Movies documents the diversity and longevity of local film production and examines how itinerant filmmakers responded to industry changes to keep sponsors and audiences satisfied. From town pride films in the 1910s to Hollywood knockoffs in the 1930s, local films captured not just images of local people and places but also ideas about the function and meaning of cinema that continue to resonate today.

Hollywood's America - Social And Political Themes In Motion Pictures (Paperback): Stephen P. Powers Hollywood's America - Social And Political Themes In Motion Pictures (Paperback)
Stephen P. Powers
R1,367 Discovery Miles 13 670 Ships in 12 - 17 working days

American motion pictures still dominate the world market with an impact that is difficult to measure. Their role in American culture has been a powerful one since the 1930s and is a hallmark of our culture today. Though much has been written about the film industry, there has been very little systematic attention paid to the ideology of its creative elite. How does the outlook of that elite impact on the portrayals of America that appear on the screen? How do their views interact with the demands of the market and the structure of the industry to determine the product that is seen by mass audiences?"Hollywood's America" is a marvelously rich and careful discussion of these questions. It combines a meticulous systematic content analysis of fifty years of top-grossing films with a history of the changing structure of the industry. To that mixture it adds an in-depth survey of Hollywood's creative elite, comparing them to other leadership groups. The result is a balanced discussion of unique breadth and depth on a subject of national importance.Placing the film industry in the context of American society as a whole, the authors point out that Hollywood's creative leadership impacts the larger society even as it is influenced by that society. The creators of films cannot remove themselves too far from the values of the audiences that they serve. However, the fact that films are made by a relatively small number of people, who, as the authors demonstrate, tend to share a common outlook, means that, over time, motion pictures have had an undeniable impact on the beliefs, lifestyles, and action of Americans.This study contributes to the debate over the role and influence of those who create and distribute the products of mass culture in the United States.The book also contains a devastating critique of the poststructuralist theories that currently dominate academic film criticism, demonstrating how they fail in their attempt to explain the political significance of motion pictures.

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